SlideShare a Scribd company logo
1 of 12
Download to read offline
Digital Transformation in Retail
How Brands are Preparing for the Holidays
Holiday Season in Retail
The National Retail Federation
predicted that retail sales in November
and December will total between
1
$682 B and $655.8 B this year .
These sales projections
represent a year-over-year
increase of between 3.6% and 4%.
$655.8 B – $682 B
1. https://nrf.com/media/press-releases/nrf-forecasts-
holiday-sales-increase-between-36-and-4-percent
Getting Ready for High Volume of Sales
and Heated Competition
During the holiday season brands focus on:
Personalization Timely CommunicationStrategic Messaging
Retailers hoping to stay on top of these
trends increasingly need to transform
their operations around digital
technologies and the capabilities those
solutions offer.
Capturing Customer Data
Tracking purchases and interactions
across all channels creates
opportunities crucial for analysis,
strategic planning and creating a more
cohesive customer experience.
Personalized Experience
Retailers can use internal apps
that use location data or customer
records to inform employees when
customers are engaging with the
brand in stores.
Consumers are increasingly
responding better to receiving
personalized interactions.
A Timely Nudge from Retailers
is Still Effective
In our digital world, many consumers
research products online before
they even think about going to a store.
With customers having so much
knowledge about products, it seems
like they don’t need brands to reach out.
However, 9 out of 10 holiday shoppers
have had some kind of new information
convince them to make a purchase that
they were previously unsure about according
to the National Retail Federation.
Moving data easily between employees
and to end—user apps and services is critical.
Retailers work to engage customers
and help them make final purchasing decisions.
Brands are Getting Strategic
About Communications
Many consumers are beginning
to tune out mass communications
because they are irrelevant
to their personal preferences
according to AllianceData.
Personalized promotions
are emerging as a popular way
of getting a customer’s attention.
Making a Personal Connection
What is needed?
A place to identify and store
consumer preferences intelligently
is needed in order for brands
to get strategic communications
out efficiently.
The Right Technology Can Help
Organizations Get Ahead
A digital transformation platform
offers systems businesses need
to work faster and smarter,
letting brands establish
strong customer experiences.
TM
Appian, The Digital Transformation Platform
Our cloud application development
platform can serve as a process
management, data coordination,
and an app creation hub.
Our low-code tools let users
quickly roll out apps to meet
specific demands—such as a niche
holiday shopping requirement.
linkedin.com/appian-corporation
twitter.com/appian
youtube.com/appian
Learn More
appian.com/blog
facebook.com/AppianCorporation
instagram.com/appiancorp www.appian.com/retail

More Related Content

What's hot

Digital Transformation through IoT
Digital Transformation through IoTDigital Transformation through IoT
Digital Transformation through IoTShiSh Shridhar
 
See Your Business Take Off with SAP® Leonardo
See Your Business Take Off with SAP® LeonardoSee Your Business Take Off with SAP® Leonardo
See Your Business Take Off with SAP® LeonardoSAP Customer Experience
 
How artificial intelligence is transforming the e commerce industry
How artificial intelligence is transforming the e commerce industryHow artificial intelligence is transforming the e commerce industry
How artificial intelligence is transforming the e commerce industryCountants
 
How AI is gonna change the eCommerce landscape till 2020 - ecommday2017 prese...
How AI is gonna change the eCommerce landscape till 2020 - ecommday2017 prese...How AI is gonna change the eCommerce landscape till 2020 - ecommday2017 prese...
How AI is gonna change the eCommerce landscape till 2020 - ecommday2017 prese...Valentin Radu
 
B2B Omni-Channel Commerce Platform of the Future
B2B Omni-Channel Commerce Platform of the FutureB2B Omni-Channel Commerce Platform of the Future
B2B Omni-Channel Commerce Platform of the FutureAccenture Italia
 
Implementing & Executing Account Based Marketing - #GPUGAmplify
Implementing & Executing Account Based Marketing - #GPUGAmplifyImplementing & Executing Account Based Marketing - #GPUGAmplify
Implementing & Executing Account Based Marketing - #GPUGAmplifyJeroen Ederveen
 
Tastes, Trends, Touch Points - Understanding Shoppers Through Machine Learning
Tastes, Trends, Touch Points - Understanding Shoppers Through Machine Learning Tastes, Trends, Touch Points - Understanding Shoppers Through Machine Learning
Tastes, Trends, Touch Points - Understanding Shoppers Through Machine Learning ShiSh Shridhar
 
Trends and Benefits of Implementing E-Commerce for B2B Companies
Trends and Benefits of Implementing  E-Commerce for B2B Companies Trends and Benefits of Implementing  E-Commerce for B2B Companies
Trends and Benefits of Implementing E-Commerce for B2B Companies Ashish Saxena
 
DigiQubeMedia - digital retail solutions
DigiQubeMedia - digital retail solutionsDigiQubeMedia - digital retail solutions
DigiQubeMedia - digital retail solutionsdigiqubemedia
 
Trends in Retail Network Infrastructure WP
Trends in Retail Network Infrastructure WPTrends in Retail Network Infrastructure WP
Trends in Retail Network Infrastructure WPEstee Woods
 
360 Degree View Of Customer Powerpoint Presentation Slides
360 Degree View Of Customer Powerpoint Presentation Slides360 Degree View Of Customer Powerpoint Presentation Slides
360 Degree View Of Customer Powerpoint Presentation SlidesSlideTeam
 
Artificial intelligence and the real estate and store development lifecycle
Artificial intelligence and the real estate and store development lifecycleArtificial intelligence and the real estate and store development lifecycle
Artificial intelligence and the real estate and store development lifecycleNational Retail Federation
 
Building retail moments that matter across digital and physical environments
Building retail moments that matter across digital and physical environmentsBuilding retail moments that matter across digital and physical environments
Building retail moments that matter across digital and physical environmentsNational Retail Federation
 
Retail personalization
Retail personalizationRetail personalization
Retail personalizationShiSh Shridhar
 
Google Shopping In Ireland
Google Shopping In IrelandGoogle Shopping In Ireland
Google Shopping In IrelandTinderpoint
 
MEFTECH 2017: Next Generation Banking Analytics presentation
MEFTECH 2017: Next Generation Banking Analytics presentationMEFTECH 2017: Next Generation Banking Analytics presentation
MEFTECH 2017: Next Generation Banking Analytics presentationMDS ap
 
MEBIS 2017: Next Generation Banking Analytics
MEBIS 2017: Next Generation Banking AnalyticsMEBIS 2017: Next Generation Banking Analytics
MEBIS 2017: Next Generation Banking AnalyticsMDS ap
 
The Consumer-Driven Digital Economy: Creating value in a digital world where ...
The Consumer-Driven Digital Economy: Creating value in a digital world where ...The Consumer-Driven Digital Economy: Creating value in a digital world where ...
The Consumer-Driven Digital Economy: Creating value in a digital world where ...SAP Customer Experience
 

What's hot (19)

Digital Transformation through IoT
Digital Transformation through IoTDigital Transformation through IoT
Digital Transformation through IoT
 
See Your Business Take Off with SAP® Leonardo
See Your Business Take Off with SAP® LeonardoSee Your Business Take Off with SAP® Leonardo
See Your Business Take Off with SAP® Leonardo
 
How artificial intelligence is transforming the e commerce industry
How artificial intelligence is transforming the e commerce industryHow artificial intelligence is transforming the e commerce industry
How artificial intelligence is transforming the e commerce industry
 
How AI is gonna change the eCommerce landscape till 2020 - ecommday2017 prese...
How AI is gonna change the eCommerce landscape till 2020 - ecommday2017 prese...How AI is gonna change the eCommerce landscape till 2020 - ecommday2017 prese...
How AI is gonna change the eCommerce landscape till 2020 - ecommday2017 prese...
 
B2B Omni-Channel Commerce Platform of the Future
B2B Omni-Channel Commerce Platform of the FutureB2B Omni-Channel Commerce Platform of the Future
B2B Omni-Channel Commerce Platform of the Future
 
Implementing & Executing Account Based Marketing - #GPUGAmplify
Implementing & Executing Account Based Marketing - #GPUGAmplifyImplementing & Executing Account Based Marketing - #GPUGAmplify
Implementing & Executing Account Based Marketing - #GPUGAmplify
 
Explore the Impact of AI on E-Commerce
Explore the Impact of AI on E-CommerceExplore the Impact of AI on E-Commerce
Explore the Impact of AI on E-Commerce
 
Tastes, Trends, Touch Points - Understanding Shoppers Through Machine Learning
Tastes, Trends, Touch Points - Understanding Shoppers Through Machine Learning Tastes, Trends, Touch Points - Understanding Shoppers Through Machine Learning
Tastes, Trends, Touch Points - Understanding Shoppers Through Machine Learning
 
Trends and Benefits of Implementing E-Commerce for B2B Companies
Trends and Benefits of Implementing  E-Commerce for B2B Companies Trends and Benefits of Implementing  E-Commerce for B2B Companies
Trends and Benefits of Implementing E-Commerce for B2B Companies
 
DigiQubeMedia - digital retail solutions
DigiQubeMedia - digital retail solutionsDigiQubeMedia - digital retail solutions
DigiQubeMedia - digital retail solutions
 
Trends in Retail Network Infrastructure WP
Trends in Retail Network Infrastructure WPTrends in Retail Network Infrastructure WP
Trends in Retail Network Infrastructure WP
 
360 Degree View Of Customer Powerpoint Presentation Slides
360 Degree View Of Customer Powerpoint Presentation Slides360 Degree View Of Customer Powerpoint Presentation Slides
360 Degree View Of Customer Powerpoint Presentation Slides
 
Artificial intelligence and the real estate and store development lifecycle
Artificial intelligence and the real estate and store development lifecycleArtificial intelligence and the real estate and store development lifecycle
Artificial intelligence and the real estate and store development lifecycle
 
Building retail moments that matter across digital and physical environments
Building retail moments that matter across digital and physical environmentsBuilding retail moments that matter across digital and physical environments
Building retail moments that matter across digital and physical environments
 
Retail personalization
Retail personalizationRetail personalization
Retail personalization
 
Google Shopping In Ireland
Google Shopping In IrelandGoogle Shopping In Ireland
Google Shopping In Ireland
 
MEFTECH 2017: Next Generation Banking Analytics presentation
MEFTECH 2017: Next Generation Banking Analytics presentationMEFTECH 2017: Next Generation Banking Analytics presentation
MEFTECH 2017: Next Generation Banking Analytics presentation
 
MEBIS 2017: Next Generation Banking Analytics
MEBIS 2017: Next Generation Banking AnalyticsMEBIS 2017: Next Generation Banking Analytics
MEBIS 2017: Next Generation Banking Analytics
 
The Consumer-Driven Digital Economy: Creating value in a digital world where ...
The Consumer-Driven Digital Economy: Creating value in a digital world where ...The Consumer-Driven Digital Economy: Creating value in a digital world where ...
The Consumer-Driven Digital Economy: Creating value in a digital world where ...
 

Similar to Digital Transformation in Retail - How Brands are Preparing for the Holidays

Key trends in marketing.pdf
Key trends in marketing.pdfKey trends in marketing.pdf
Key trends in marketing.pdfKaarthiekheyan
 
3 Ways to Drive Growth Using Your Big Data
3 Ways to Drive Growth Using Your Big Data3 Ways to Drive Growth Using Your Big Data
3 Ways to Drive Growth Using Your Big DataJim Nichols
 
A framework-for-digital-business-transformation-codex-1048
A framework-for-digital-business-transformation-codex-1048A framework-for-digital-business-transformation-codex-1048
A framework-for-digital-business-transformation-codex-1048Beta-Research.org
 
A Framework for Digital Business Transformation
A Framework for Digital Business TransformationA Framework for Digital Business Transformation
A Framework for Digital Business TransformationCognizant
 
Ultimate Guide to the New Buyers Journey
Ultimate Guide to the New Buyers JourneyUltimate Guide to the New Buyers Journey
Ultimate Guide to the New Buyers JourneyEvgeny Tsarkov
 
The ultimate guide to the new buyers journey
The ultimate guide to the new buyers journeyThe ultimate guide to the new buyers journey
The ultimate guide to the new buyers journeyMarketBridge
 
Dissecting the Art of Building Great Customer Experiences (1).pdf
Dissecting the Art of Building Great Customer Experiences (1).pdfDissecting the Art of Building Great Customer Experiences (1).pdf
Dissecting the Art of Building Great Customer Experiences (1).pdfMeenuRandhawa2
 
Future focus 2018 by i prospect
Future focus 2018 by i prospect Future focus 2018 by i prospect
Future focus 2018 by i prospect Renato Virgili
 
Moving_To_The_Forefront Teradata white paper
Moving_To_The_Forefront Teradata white paperMoving_To_The_Forefront Teradata white paper
Moving_To_The_Forefront Teradata white paperDeb Schmidt
 
ikano_whitepaper_dynamicengagement
ikano_whitepaper_dynamicengagementikano_whitepaper_dynamicengagement
ikano_whitepaper_dynamicengagementBarry Smith
 
Digital Commerce Trends for 2014
Digital Commerce Trends for 2014Digital Commerce Trends for 2014
Digital Commerce Trends for 2014Roope Ruotsalainen
 
Mastering Code Halos Using Digital Insights to Drive Customer Experiences
Mastering Code Halos Using Digital Insights to Drive Customer ExperiencesMastering Code Halos Using Digital Insights to Drive Customer Experiences
Mastering Code Halos Using Digital Insights to Drive Customer ExperiencesCognizant
 
Predicting the future of b2b marketing with Nexus
Predicting the future of b2b marketing with NexusPredicting the future of b2b marketing with Nexus
Predicting the future of b2b marketing with NexusCyance
 
Aresync: Digital Marketing Agency Specializing in Practical Solutions for Bus...
Aresync: Digital Marketing Agency Specializing in Practical Solutions for Bus...Aresync: Digital Marketing Agency Specializing in Practical Solutions for Bus...
Aresync: Digital Marketing Agency Specializing in Practical Solutions for Bus...David545409
 
Latest Ecommerce Trends to Watch Out For 2023.pdf
Latest Ecommerce Trends to Watch Out For 2023.pdfLatest Ecommerce Trends to Watch Out For 2023.pdf
Latest Ecommerce Trends to Watch Out For 2023.pdfAdityaJani15
 
AGILONE-ACADEMY_The-State-of-Big-Customer-Data-2015-FINAL3
AGILONE-ACADEMY_The-State-of-Big-Customer-Data-2015-FINAL3AGILONE-ACADEMY_The-State-of-Big-Customer-Data-2015-FINAL3
AGILONE-ACADEMY_The-State-of-Big-Customer-Data-2015-FINAL3Angela Sanfilippo
 
AI & Data Analytics: 3 Ways They Can Improve Customer Experience And Engagement
AI & Data Analytics: 3 Ways They Can Improve Customer Experience And EngagementAI & Data Analytics: 3 Ways They Can Improve Customer Experience And Engagement
AI & Data Analytics: 3 Ways They Can Improve Customer Experience And EngagementQuekelsBaro
 
iProspect's Future Focus 2018: The New Machine Rules
iProspect's Future Focus 2018: The New Machine RulesiProspect's Future Focus 2018: The New Machine Rules
iProspect's Future Focus 2018: The New Machine RulesiProspect
 
Ibm 1901 2019_marktr
Ibm 1901 2019_marktrIbm 1901 2019_marktr
Ibm 1901 2019_marktrEvoLife.bg
 

Similar to Digital Transformation in Retail - How Brands are Preparing for the Holidays (20)

Key trends in marketing.pdf
Key trends in marketing.pdfKey trends in marketing.pdf
Key trends in marketing.pdf
 
3 Ways to Drive Growth Using Your Big Data
3 Ways to Drive Growth Using Your Big Data3 Ways to Drive Growth Using Your Big Data
3 Ways to Drive Growth Using Your Big Data
 
A framework-for-digital-business-transformation-codex-1048
A framework-for-digital-business-transformation-codex-1048A framework-for-digital-business-transformation-codex-1048
A framework-for-digital-business-transformation-codex-1048
 
A Framework for Digital Business Transformation
A Framework for Digital Business TransformationA Framework for Digital Business Transformation
A Framework for Digital Business Transformation
 
Ultimate Guide to the New Buyers Journey
Ultimate Guide to the New Buyers JourneyUltimate Guide to the New Buyers Journey
Ultimate Guide to the New Buyers Journey
 
The ultimate guide to the new buyers journey
The ultimate guide to the new buyers journeyThe ultimate guide to the new buyers journey
The ultimate guide to the new buyers journey
 
Dissecting the Art of Building Great Customer Experiences (1).pdf
Dissecting the Art of Building Great Customer Experiences (1).pdfDissecting the Art of Building Great Customer Experiences (1).pdf
Dissecting the Art of Building Great Customer Experiences (1).pdf
 
Future focus 2018 by i prospect
Future focus 2018 by i prospect Future focus 2018 by i prospect
Future focus 2018 by i prospect
 
Moving_To_The_Forefront Teradata white paper
Moving_To_The_Forefront Teradata white paperMoving_To_The_Forefront Teradata white paper
Moving_To_The_Forefront Teradata white paper
 
ikano_whitepaper_dynamicengagement
ikano_whitepaper_dynamicengagementikano_whitepaper_dynamicengagement
ikano_whitepaper_dynamicengagement
 
Digital Commerce Trends for 2014
Digital Commerce Trends for 2014Digital Commerce Trends for 2014
Digital Commerce Trends for 2014
 
Mastering Code Halos Using Digital Insights to Drive Customer Experiences
Mastering Code Halos Using Digital Insights to Drive Customer ExperiencesMastering Code Halos Using Digital Insights to Drive Customer Experiences
Mastering Code Halos Using Digital Insights to Drive Customer Experiences
 
Predicting the future of b2b marketing with Nexus
Predicting the future of b2b marketing with NexusPredicting the future of b2b marketing with Nexus
Predicting the future of b2b marketing with Nexus
 
Aresync: Digital Marketing Agency Specializing in Practical Solutions for Bus...
Aresync: Digital Marketing Agency Specializing in Practical Solutions for Bus...Aresync: Digital Marketing Agency Specializing in Practical Solutions for Bus...
Aresync: Digital Marketing Agency Specializing in Practical Solutions for Bus...
 
Latest Ecommerce Trends to Watch Out For 2023.pdf
Latest Ecommerce Trends to Watch Out For 2023.pdfLatest Ecommerce Trends to Watch Out For 2023.pdf
Latest Ecommerce Trends to Watch Out For 2023.pdf
 
AGILONE-ACADEMY_The-State-of-Big-Customer-Data-2015-FINAL3
AGILONE-ACADEMY_The-State-of-Big-Customer-Data-2015-FINAL3AGILONE-ACADEMY_The-State-of-Big-Customer-Data-2015-FINAL3
AGILONE-ACADEMY_The-State-of-Big-Customer-Data-2015-FINAL3
 
AI & Data Analytics: 3 Ways They Can Improve Customer Experience And Engagement
AI & Data Analytics: 3 Ways They Can Improve Customer Experience And EngagementAI & Data Analytics: 3 Ways They Can Improve Customer Experience And Engagement
AI & Data Analytics: 3 Ways They Can Improve Customer Experience And Engagement
 
iProspect's Future Focus 2018: The New Machine Rules
iProspect's Future Focus 2018: The New Machine RulesiProspect's Future Focus 2018: The New Machine Rules
iProspect's Future Focus 2018: The New Machine Rules
 
Ibm 1901 2019_marktr
Ibm 1901 2019_marktrIbm 1901 2019_marktr
Ibm 1901 2019_marktr
 
Report bain-marketing
Report bain-marketingReport bain-marketing
Report bain-marketing
 

More from Appian

How to Transform Contact Centers into Profit Centers
How to Transform Contact Centers into Profit CentersHow to Transform Contact Centers into Profit Centers
How to Transform Contact Centers into Profit CentersAppian
 
Blockchain 101 for Financial Services
Blockchain 101 for Financial ServicesBlockchain 101 for Financial Services
Blockchain 101 for Financial ServicesAppian
 
Digital Transformation for Turnaround Processes
Digital Transformation for Turnaround ProcessesDigital Transformation for Turnaround Processes
Digital Transformation for Turnaround ProcessesAppian
 
The Next Generation of Contact Centers
The Next Generation of Contact CentersThe Next Generation of Contact Centers
The Next Generation of Contact CentersAppian
 
Cybersecurity in the Cloud: Safer Than You Think
Cybersecurity in the Cloud: Safer Than You ThinkCybersecurity in the Cloud: Safer Than You Think
Cybersecurity in the Cloud: Safer Than You ThinkAppian
 
Modernize Your Acquisition Platform Through Digital Transformation
Modernize Your Acquisition Platform Through Digital TransformationModernize Your Acquisition Platform Through Digital Transformation
Modernize Your Acquisition Platform Through Digital TransformationAppian
 
How Manufacturers Can Drive Efficiency With Interconnected Processes
How Manufacturers Can Drive Efficiency With Interconnected ProcessesHow Manufacturers Can Drive Efficiency With Interconnected Processes
How Manufacturers Can Drive Efficiency With Interconnected ProcessesAppian
 
The Key to Successful Digital Transformation in Life Sciences
The Key to Successful Digital Transformation in Life SciencesThe Key to Successful Digital Transformation in Life Sciences
The Key to Successful Digital Transformation in Life SciencesAppian
 
Why Contact Center Operators Need to Take Advantage of Intelligent Automation
Why Contact Center Operators Need to Take Advantage of Intelligent AutomationWhy Contact Center Operators Need to Take Advantage of Intelligent Automation
Why Contact Center Operators Need to Take Advantage of Intelligent AutomationAppian
 
How Digital Will Impact the Federal Government this Year
How Digital Will Impact the Federal Government this YearHow Digital Will Impact the Federal Government this Year
How Digital Will Impact the Federal Government this YearAppian
 
The Top 5 Trends in Customer Centers
The Top 5 Trends in Customer CentersThe Top 5 Trends in Customer Centers
The Top 5 Trends in Customer CentersAppian
 
5 Questions Financial Institutions Should Ask About GDPR Readiness
5 Questions Financial Institutions Should Ask About GDPR Readiness5 Questions Financial Institutions Should Ask About GDPR Readiness
5 Questions Financial Institutions Should Ask About GDPR ReadinessAppian
 
Six Myths of Digital Transformation Debunked
Six Myths of Digital Transformation DebunkedSix Myths of Digital Transformation Debunked
Six Myths of Digital Transformation DebunkedAppian
 
COTS vs aPaaS: When 80% isn’t Good Enough
COTS vs aPaaS: When 80% isn’t Good EnoughCOTS vs aPaaS: When 80% isn’t Good Enough
COTS vs aPaaS: When 80% isn’t Good EnoughAppian
 
How to Simplify and Streamline Process Improvement with BPM
How to Simplify and Streamline Process Improvement with BPMHow to Simplify and Streamline Process Improvement with BPM
How to Simplify and Streamline Process Improvement with BPMAppian
 
Keeping the Banking Customer at the Center of the Transformation Journey
Keeping the Banking Customer at the Center of the Transformation JourneyKeeping the Banking Customer at the Center of the Transformation Journey
Keeping the Banking Customer at the Center of the Transformation JourneyAppian
 
Process Excellence Essential as Business Face Unrelenting Technological Change
Process Excellence Essential as Business Face Unrelenting Technological ChangeProcess Excellence Essential as Business Face Unrelenting Technological Change
Process Excellence Essential as Business Face Unrelenting Technological ChangeAppian
 
How Manufacturers Can Transform Around Digital
How Manufacturers Can Transform Around DigitalHow Manufacturers Can Transform Around Digital
How Manufacturers Can Transform Around DigitalAppian
 
Future Trends in Federal Grants Management
Future Trends in Federal Grants ManagementFuture Trends in Federal Grants Management
Future Trends in Federal Grants ManagementAppian
 
3 Signs RPA is For You
3 Signs RPA is For You3 Signs RPA is For You
3 Signs RPA is For YouAppian
 

More from Appian (20)

How to Transform Contact Centers into Profit Centers
How to Transform Contact Centers into Profit CentersHow to Transform Contact Centers into Profit Centers
How to Transform Contact Centers into Profit Centers
 
Blockchain 101 for Financial Services
Blockchain 101 for Financial ServicesBlockchain 101 for Financial Services
Blockchain 101 for Financial Services
 
Digital Transformation for Turnaround Processes
Digital Transformation for Turnaround ProcessesDigital Transformation for Turnaround Processes
Digital Transformation for Turnaround Processes
 
The Next Generation of Contact Centers
The Next Generation of Contact CentersThe Next Generation of Contact Centers
The Next Generation of Contact Centers
 
Cybersecurity in the Cloud: Safer Than You Think
Cybersecurity in the Cloud: Safer Than You ThinkCybersecurity in the Cloud: Safer Than You Think
Cybersecurity in the Cloud: Safer Than You Think
 
Modernize Your Acquisition Platform Through Digital Transformation
Modernize Your Acquisition Platform Through Digital TransformationModernize Your Acquisition Platform Through Digital Transformation
Modernize Your Acquisition Platform Through Digital Transformation
 
How Manufacturers Can Drive Efficiency With Interconnected Processes
How Manufacturers Can Drive Efficiency With Interconnected ProcessesHow Manufacturers Can Drive Efficiency With Interconnected Processes
How Manufacturers Can Drive Efficiency With Interconnected Processes
 
The Key to Successful Digital Transformation in Life Sciences
The Key to Successful Digital Transformation in Life SciencesThe Key to Successful Digital Transformation in Life Sciences
The Key to Successful Digital Transformation in Life Sciences
 
Why Contact Center Operators Need to Take Advantage of Intelligent Automation
Why Contact Center Operators Need to Take Advantage of Intelligent AutomationWhy Contact Center Operators Need to Take Advantage of Intelligent Automation
Why Contact Center Operators Need to Take Advantage of Intelligent Automation
 
How Digital Will Impact the Federal Government this Year
How Digital Will Impact the Federal Government this YearHow Digital Will Impact the Federal Government this Year
How Digital Will Impact the Federal Government this Year
 
The Top 5 Trends in Customer Centers
The Top 5 Trends in Customer CentersThe Top 5 Trends in Customer Centers
The Top 5 Trends in Customer Centers
 
5 Questions Financial Institutions Should Ask About GDPR Readiness
5 Questions Financial Institutions Should Ask About GDPR Readiness5 Questions Financial Institutions Should Ask About GDPR Readiness
5 Questions Financial Institutions Should Ask About GDPR Readiness
 
Six Myths of Digital Transformation Debunked
Six Myths of Digital Transformation DebunkedSix Myths of Digital Transformation Debunked
Six Myths of Digital Transformation Debunked
 
COTS vs aPaaS: When 80% isn’t Good Enough
COTS vs aPaaS: When 80% isn’t Good EnoughCOTS vs aPaaS: When 80% isn’t Good Enough
COTS vs aPaaS: When 80% isn’t Good Enough
 
How to Simplify and Streamline Process Improvement with BPM
How to Simplify and Streamline Process Improvement with BPMHow to Simplify and Streamline Process Improvement with BPM
How to Simplify and Streamline Process Improvement with BPM
 
Keeping the Banking Customer at the Center of the Transformation Journey
Keeping the Banking Customer at the Center of the Transformation JourneyKeeping the Banking Customer at the Center of the Transformation Journey
Keeping the Banking Customer at the Center of the Transformation Journey
 
Process Excellence Essential as Business Face Unrelenting Technological Change
Process Excellence Essential as Business Face Unrelenting Technological ChangeProcess Excellence Essential as Business Face Unrelenting Technological Change
Process Excellence Essential as Business Face Unrelenting Technological Change
 
How Manufacturers Can Transform Around Digital
How Manufacturers Can Transform Around DigitalHow Manufacturers Can Transform Around Digital
How Manufacturers Can Transform Around Digital
 
Future Trends in Federal Grants Management
Future Trends in Federal Grants ManagementFuture Trends in Federal Grants Management
Future Trends in Federal Grants Management
 
3 Signs RPA is For You
3 Signs RPA is For You3 Signs RPA is For You
3 Signs RPA is For You
 

Digital Transformation in Retail - How Brands are Preparing for the Holidays

  • 1. Digital Transformation in Retail How Brands are Preparing for the Holidays
  • 2. Holiday Season in Retail The National Retail Federation predicted that retail sales in November and December will total between 1 $682 B and $655.8 B this year . These sales projections represent a year-over-year increase of between 3.6% and 4%. $655.8 B – $682 B 1. https://nrf.com/media/press-releases/nrf-forecasts- holiday-sales-increase-between-36-and-4-percent
  • 3. Getting Ready for High Volume of Sales and Heated Competition During the holiday season brands focus on: Personalization Timely CommunicationStrategic Messaging Retailers hoping to stay on top of these trends increasingly need to transform their operations around digital technologies and the capabilities those solutions offer.
  • 4. Capturing Customer Data Tracking purchases and interactions across all channels creates opportunities crucial for analysis, strategic planning and creating a more cohesive customer experience.
  • 5. Personalized Experience Retailers can use internal apps that use location data or customer records to inform employees when customers are engaging with the brand in stores. Consumers are increasingly responding better to receiving personalized interactions.
  • 6. A Timely Nudge from Retailers is Still Effective In our digital world, many consumers research products online before they even think about going to a store. With customers having so much knowledge about products, it seems like they don’t need brands to reach out.
  • 7. However, 9 out of 10 holiday shoppers have had some kind of new information convince them to make a purchase that they were previously unsure about according to the National Retail Federation. Moving data easily between employees and to end—user apps and services is critical. Retailers work to engage customers and help them make final purchasing decisions.
  • 8. Brands are Getting Strategic About Communications Many consumers are beginning to tune out mass communications because they are irrelevant to their personal preferences according to AllianceData. Personalized promotions are emerging as a popular way of getting a customer’s attention.
  • 9. Making a Personal Connection What is needed? A place to identify and store consumer preferences intelligently is needed in order for brands to get strategic communications out efficiently.
  • 10. The Right Technology Can Help Organizations Get Ahead A digital transformation platform offers systems businesses need to work faster and smarter, letting brands establish strong customer experiences.
  • 11. TM Appian, The Digital Transformation Platform Our cloud application development platform can serve as a process management, data coordination, and an app creation hub. Our low-code tools let users quickly roll out apps to meet specific demands—such as a niche holiday shopping requirement.