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Protéger ses données personnelles dans un
environnement multi-device: un enjeu
commun aux utilisateurs et aux entreprises
...
#agility2016
An Always “ON” World
of Opportunities and Risks
Privowny
#agility2016
Personal Data: an un-precedent opportunity
Cisco forecasts 50 Billion
connected objects by 2020
IDC forecasts...
#agility2016
Personal Data Value Market
« €440 billion is at risk if stakeholders fail to
establish a trusted flow of pers...
#agility2016
Consumers are concerned
Privowny
#agility2016
Consumers are concerned
Privowny
#agility2016
Consumers are concerned
Privowny
#agility2016
As companies are…
Source: 2016 Cyberthreat Defense report – CyberEdge Group
Privowny
#agility2016 Source: 2016 Cyberthreat Defense report – CyberEdge Group
As companies are…
Privowny
#agility2016
The risk is everywhere
Big data is the new norm
Any native digital company
may be a competitor and a global
p...
#agility2016
GAFAM & NATU control this connected world
Home
Transportation - TravelDevices - IoT
EducationWork
HealthPayme...
#agility2016
Privowny
How Can We Transform Those Fears
AND Risks Into Opportunities?
#agility2016
Sounds familiar …
By putting users at the center
Privowny
#agility2016
But it has never been really done
As users have been seen as products
Privowny
#agility2016
The Digital Transformation: for what?
Track users and use Big Data in their back
and propose them personalize...
#agility2016
The Digital Transformation: for what?
Or engage with them transparently
And get access to smart data as they ...
#agility2016
As their Trust is key
For brand capital
For acceptance
For engagement
For loyalty
Privowny
#agility2016
How to get their Trust
Respect their Privacy
Help them to protect themselves
Offer them visibility and contro...
#agility2016
A balanced relationship as a new paradigm
Data is on companies’ side
Data needs to be on users’ side as well
...
#agility2016
Vision
User Personal
Data Store
BRAND N
.
.
.
BRAND A
Authentication
Push data held by brands
Access to perso...
#agility2016
Everyone will win
Companies
• Manage consumers’ data responsibly and ethically
• Communication: Transparency ...
Merci
HERVÉ LE JOUAN
CEO
Privowny
@hervelj @privowny
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Protéger ses données personnelles dans un environnement multi-device: un enjeu commun aux utilisateurs et aux entreprises

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Ordinateurs, Mobiles, Tablettes, Montres, Voitures, … Aujourd’hui, grâce à des technologies de communication et de traitement de l‘information de plus en plus performantes et de moins en moins chères, nous entrons dans un monde multi devices où tout objet physique va être “connecté”, commandé à distance et pourra communiquer avec d’autres. Ce nouvel eco-système offre des opportunités sans précédent de nouveaux services et de personnalisation qui vont bouleverser notre vie courante. Cependant, plus il se développe, plus les individus prennent conscience des risques inhérents, plus spécifiquement autour de la protection de leurs données et de leur vie privée. Aussi, ce monde connecté confronte les entreprises à des cyber attaques de plus en plus nombreuses et élaborées, mettant à rude épreuve l’intégrité de leurs systèmes d’information et de leurs données clients. Dès lors, cet enjeu de protection devient commun aux deux parties avec, en filigrane, la confiance et la qualité de l’engagement.
Hervé Le Jouan, CEO de Privowny et figure reconnue du monde mobile et de la donnée, nous expliquera pourquoi et comment ces enjeux constituent une opportunité unique de mettre les individus au centre, de leur donner un pouvoir de visibilité et de contrôle qui bénéficiera assurément aux entreprises: une confiance éclairée!

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Protéger ses données personnelles dans un environnement multi-device: un enjeu commun aux utilisateurs et aux entreprises

  1. 1. Protéger ses données personnelles dans un environnement multi-device: un enjeu commun aux utilisateurs et aux entreprises Hervé Le Jouan, CEO Privowny
  2. 2. #agility2016 An Always “ON” World of Opportunities and Risks Privowny
  3. 3. #agility2016 Personal Data: an un-precedent opportunity Cisco forecasts 50 Billion connected objects by 2020 IDC forecasts 212 Billion! 68% of all data is created by individuals Easy to access Increased value Personalization New services Real time Automation Ubiquity Anticipation Open data Public Private ∞ ∞ ∞ ∞ ∞ ∞ ∞ ∞ ∞ ∞ ∞ ∞ ∞ 2005 2010 2012 2015 2020 130 1227 2837 8591 40026 The Digital Universe in Exaoctets (billions of Gigaoctets). Source IDC Dec 2012 Prevention Cost of data storage and treatment Privowny
  4. 4. #agility2016 Personal Data Value Market « €440 billion is at risk if stakeholders fail to establish a trusted flow of personal data »* €1 Trillion €315 Billion 2011 2020 *Source: BCG 2012 report - “THE VALUE OF OUR DIGITAL IDENTITY” Privowny
  5. 5. #agility2016 Consumers are concerned Privowny
  6. 6. #agility2016 Consumers are concerned Privowny
  7. 7. #agility2016 Consumers are concerned Privowny
  8. 8. #agility2016 As companies are… Source: 2016 Cyberthreat Defense report – CyberEdge Group Privowny
  9. 9. #agility2016 Source: 2016 Cyberthreat Defense report – CyberEdge Group As companies are… Privowny
  10. 10. #agility2016 The risk is everywhere Big data is the new norm Any native digital company may be a competitor and a global player tomorrow From identity theft to data breaches Consumer data is vulnerable and companies are liable A challenging regulatory environment Global brands have to comply with every jurisdiction that they operate within Loyalty is under pressure A customer can change most of its service providers in a few clicks From invasive Ads to Govt surveillance We live in a real-time connected world tracking our least move and behavior Connected objects are coming So their vulnerability is Privowny
  11. 11. #agility2016 GAFAM & NATU control this connected world Home Transportation - TravelDevices - IoT EducationWork HealthPayment E-commerce Storage/Cloud Search Mail Services Content Devices Social/ Communication Privowny
  12. 12. #agility2016 Privowny How Can We Transform Those Fears AND Risks Into Opportunities?
  13. 13. #agility2016 Sounds familiar … By putting users at the center Privowny
  14. 14. #agility2016 But it has never been really done As users have been seen as products Privowny
  15. 15. #agility2016 The Digital Transformation: for what? Track users and use Big Data in their back and propose them personalized services? Privowny
  16. 16. #agility2016 The Digital Transformation: for what? Or engage with them transparently And get access to smart data as they consent Privowny
  17. 17. #agility2016 As their Trust is key For brand capital For acceptance For engagement For loyalty Privowny
  18. 18. #agility2016 How to get their Trust Respect their Privacy Help them to protect themselves Offer them visibility and control Obtain their “enlighten” permission Privowny
  19. 19. #agility2016 A balanced relationship as a new paradigm Data is on companies’ side Data needs to be on users’ side as well Privowny
  20. 20. #agility2016 Vision User Personal Data Store BRAND N . . . BRAND A Authentication Push data held by brands Access to personal data with user permission Give and Revoke consent Right to be forgotten Data update(s) Limits on data retention Control & protect Interactions with devices What is important (identity, …) What is left What is shared How devices are connected together … Privowny
  21. 21. #agility2016 Everyone will win Companies • Manage consumers’ data responsibly and ethically • Communication: Transparency as a foundation to enhance brand value • Increase Clients acquisition, engagement, loyalty and trust • Enhance Clients insight (for sales, marketing, research, development) • Stay on the right side of regulation & oversight • New business models Clients • Empowerment and Emancipation – marketplace control for the first time (One place for personal data control, permission management, data monetization, ...) • Relevance : reduce/eliminate uninvited engagements • Economic exchange/reward for attention and data Society • Meet the requirements expressed by regulators and think tanks for a service that puts individuals in capacity to manage their data • Reduce waste of unsolicited direct marketing, advertising, promotions, ... Privowny
  22. 22. Merci HERVÉ LE JOUAN CEO Privowny @hervelj @privowny

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