Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Tech Talk: Personalized customer experience solutions powered by artificial intelligence-musyfy_hubbard_parhar

276 views

Published on

Tech Talk: Personalized customer experience solutions: Powered by artificial intelligence-musyfy_hubbard_parhar

Published in: Retail
  • Be the first to comment

  • Be the first to like this

Tech Talk: Personalized customer experience solutions powered by artificial intelligence-musyfy_hubbard_parhar

  1. 1. Tech Talk: Personalized customer experience solutions - powered by artificial Intelligence Steve Hubbard, EVP Sales & Marketing Sarbjit Parhar, President & Head of Development
  2. 2. MUSIC TO POWER YOUR BRAND Steve Hubbard VP Sales & Marketing
  3. 3. U.S. E-Commerce Revenue Projected Source: https://www.statista.com/outlook/243/109/e-commerce/united-states#
  4. 4. Current Pain Point – Low Conversion Rate Source: Oracle’s 20 Key Commerce Metrics that count 492051-key-comerce-metrics-final (2).pdf 3%
  5. 5. SOURCE: ECONSULTANCY.COM Customer experience Content Marketing Mobile Personalization Social The Main Driver - Improving Customer Experience 22% 15% 13% 11% 7%
  6. 6. SOURCE: ECONSULTANCY.COM Added Senses = Improved Customer Experience 3% 10% 17%
  7. 7. Independent Survey Results In Store Source: http://www.snailarts.com/music-streaming-services-for-business/
  8. 8. Musyfy – Music 2 buy 2 A new e-commerce customer experience, utilizing an integrated Music and Audio Messaging player, powered by an AI recommendation engine software. Creating a more personal link to the customer.
  9. 9. Music is an Alternative way of Communicating Music is a personal connection to the brain
  10. 10. Multi-sensory Customer Experience Influence perception Improve sleep The musical brain… Release dopamine Generates positivity Stimulate creativity * http://www.nytimes.com/2013/06/09/opinion/sunday/why-music-makes-our-brain- sing.html?src=me&ref=general
  11. 11. 23% will purchase9% will pay more71% will purchase69% will pay more Make a Connection SOURCE: CEB/MOTISTA SURVEY, CEB ANALYSIS No personal connection High personal connection
  12. 12. Webrooming 74% B2C buyers conduct research online
  13. 13. 74% B2B buyers conduct research online Online as a Tool 72% 46% Research on phone before purchase Say it is their most valuable shopping tool
  14. 14. Musyfy creates a full demographic of the B2C Product or service Music Cultural events Time of day Customer Current events Weather
  15. 15. AI Media Player in Shopping
  16. 16. AI Media Player in Branding
  17. 17. AI Media Player in Hotel
  18. 18. AI Media Player in Travel

×