The document discusses 7 habits of highly effective developers and 7 ways for developers to sell more software through Handango. It outlines the 7 habits which include focusing on your target customer segment, knowing customers intimately, diversifying across platforms, expanding globally, innovating and updating products, marketing your products, and providing excellent customer support. It then details 7 programs Handango offers to help developers sell more, such as the Handango Commerce Engine, STAR program, product launch program, and new programs like the Handango Developer Council.