1. MOHINI SAWHNEY
New Delhi | Mobile: 97179 90641 | email: mohini.sawhney@gmail.com
Linkedin: http://in.linkedin.com/pub/mohini-sawhney/12/b67/1b7
SUMMARY
• Highly motivated manager with more than 15 years of experience in leading team of direct reports as well as cross
functional teams in USA as well as India
• Proven track record in developing sales and marketing strategies to maximize profits, drawing sales forecasts and
driving new product development
• Strong people skills with an effective communication style
• Reliable and Accountable leader with positive attitude and clear bias towards action
PROFESSIONAL EXPERIENCE
Senior Manager sales & marketing| Fork Media,Gurgaon(Oct 2015- Present)
• Sale and marketing of digital advertisement solutions
• Mapping of entire market of north belt for expanding business
• Making and presenting ideas for new campaigns to agencies for the required products
• Working with direct clients for digital campaign business
Head of Brand Marketing | Ansal University, New Delhi (June 2013 –sept 2015)
• Leading strategy and execution of all branding activities for the various educational institutions under the umbrella of
Ansal University
• Responsible for creating and coordinating PR activities and press releases for various events
• Led the social media marketing strategy by running the University website and Facebook page content
• Responsible for Print media marketing involving several collaterals and other relevant printing material
• Faciliating and organizing lectures by eminent speakers for Platform Lecture Series
• Creator and coordinator for the attractive Year Book and coffee table book for the university
Manager, Corporate Sales | Reebok India Company, New Delhi (Aug 2008 – Aug 2012)
• Drove Sales Revenue significantly higher continuously in three years by mapping Delhi and South Indian markets
• Developed yearly rolling business strategies rather than one time deals
• Introduced new products for corporate sales which included bags, pouches, watches etc.
• Led PR and marketing for events like Marathons and trade shows
• Managed key accounts and business relationships
• Onboarded new prestigious accounts to bring additional business
• Managed sales team (direct reports) and set their targets
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2. • Followed up on production with sourcing
• Created and distributed market Surveys for new products
• Responsible to maintain and increase gross profits
• Prepared merchandise plans for every season to stock products for sale
Assistant Sales Manager, Corporate Sales | Radisson Hotel, New Delhi (Jun 2003 – Jul 2008)
• Established four successful partnerships on contracts to ensure sustainable business for four years
• Trained new trainees to be hired as executives on the field
• Sales Targets for Radisson Delhi as well as other luxury properties such as Goa and Kathmandu
• Felicitation of big corporate clients and participate in organizing events and parties for them
• Account Management for key corporate clients.
• Responsible for building and managing relationships with key accounts.
• Responsible for guiding sales executives and account managers with their portfolio
Sales Manager, Retail | Blinds To Go, Maryland, USA (Jun 2001 – Jan 2003)
• Selected member of an elite program called ”Fame Candidates” in which only selected employees were trained to be
lead sales managers within six months
• Received several appreciation letters from customers for efficient customer service
• Achieved Sales Target for the Branch on quarterly basis
• Sold high end shades and blinds to elite customers and offered Customer service post sale
• Provided services as design consultant to customers
• Trained my staff on the floor to excel in customer service and sales
Sales Manager, Retail | Mobile Data Technologies, New York, USA (Jun 1999 – May 2001)
• Responsible for all Store operations including cash management, advertisement, customer service etc.
• Responsible for meeting sales targets for that location
• Job involved selling and activating Nextel, Voice Stream and AT&T phones
EDUCATION
• 1998 Master of Arts in English Punjab University
• 1996 Bachelor of Commerce Delhi University
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