With more than 8 years experience in Advertising & Marketing field. I has collected the wide-range experience from Agency side (ATL to BTL) and client side (Health and Beauty industry) For any opportunity, feel free to connect me via email: dangthekylam@gmail.com

1. LAM
DANG
Phone:
0908.060.250
Email:
Dangthekylam3623@gmail.com
CONTACT
With more than 8 years experience in Advertising & Marketing field. I has
collected the wide-range experience from Agency side (ATL to BTL) and
client side (Health and Beauty industry)
With the balance from logical thinking, creative mindset, flexibility in
working. I has connected well with cross departments, inspire all
company to support and drive attention for those brands I managed.
THE NOTE
• Project management
• Logical thinking
• Creative mindset
SKILL HIGHLIGHTS
• Presentation
• Teamwork
• Innovative
EXPERIENCE
Linkedin:
Marketing Manager: Mar, 2021 to Aug, 2021
Report to B&H Marketing Director
• Establish positioning, Analyze customer insights, consumer trends,
market analysis, and develop marketing plans with specific objectives
across different channels and segments. Ensuring the alignment of
communications and messaging across all channels
• Defined A&P structure to correctly reflect company performance as
well as work with Procurement to optimize marketing budget
accordingly
• Approves and oversees the creative development of monthly Key
visual and other creative assets to manage Brand Image & message
consistency across all channels
• Take the lead of executing marketing programs from start to finish,
leveraging internal support and driving collaboration
• Collaborate with cross function (Category, Trade, Ecom, VMD, LC,…)
to execute campaign base on marketing strategy
• Directly work and evaluation Agency works (Including Creative
Agency, Digital, Media & BTL Agency)
• Represents the organization at various community and business
meetings; provides consultation and collaborates on projects with
more than 80 partners
• Develop Marketing team members: Set goals and guide action plans
for team members to accomplish goals for each period of the year,
• Develop training program as well as Monitor and evaluate
performance of staffs
KEY RESULT:
• Finalize Full year marketing calendar which highlight Beauty Box
advantage as well as create 3 NEW Thematic campaign & 1
outstanding activities: “Zodiac Box”
• Ecom performance increase more than 600% vs other months

2. LAM
DANG
Head of Planning: Mar, 2018 to Feb, 2020
Report to Managing Director
• Gaining a comprehensive context for advertising strategies by
analyzing a wide range of information in great detail as well as
running qualitative research groups; using a variety of market
research data to monitor cultural and social trends and their
impact on consumers’ attitudes, behaviors and perceptions
• Providing the creative team with a clearly defined brief that
contains concise information on the product, audience and
strategy so that they can develop creative ideas applicable to the
media channels that will promote the idea most effectively.
• Key person to lead the presentation to client
• Building Research proposal to share with potential client that help
to generating new business for the company
• Set goals and guide action plans to accomplish goals for each
period of the year
• Train, motivate and develop a planning team
MAIN CLIENTs: Mitsubishi Motors, Pocari Sweat, Central Group Vietnam,
Hisamitsu, LG cosmetic, K Beauty…
EXPERIENCE
Own Brand Manager: Mar, 2020 to Oct, 2020
Report to Head of Marketing
• Develop a brands strategy by identifying customers’ needs as well as
enhancing business advantage.
• Planning and execute yearly & monthly activities to accelerate brand
awareness, drive more customer counts and retain current customers
• Take the lead of executing marketing programs from start to finish,
leveraging internal support and driving collaboration
• Build up Full-year Social Media Plan by capturing and analyzing market
intelligence to improve performance
• Work closely with Merchandising team and other functions to ensure
the hook of Trading plan monthly as well as ensure internal interest in
any internal engagement activities
• Responsibility for working with Agency to ensure the creativity and
innovative approaches that meet business & marketing objective
• Phasing, manage and optimize budget monthly to pay less earn more
Phone:
0908.060.250
Email:
Dangthekylam3623@gmail.com
CONTACT
Linkedin:

3. LAM
DANG
Phone:
0908.060.250
Email:
Dangthekylam3623@gmail.com
CONTACT
Linkedin:
Account Executive and Senior Account Executive: 2014 – 2016
Report to Account Manager
• Project supervisor to work with internal departments & line
company from planning till executing project
• Managed for executing plan and work closely with related team
• Follow campaign, report and quality control
• Main client: Mitsubishi Motors, Castrol, Honda, Cotto,…
EXPERIENCE
Hoa Sen University:
• Major: Marketing
• Highest points course: PR & Integrated Marketing
Communication
EDUCATION
3rd PRIZE of Young Marketer
contests (First season)
CERTIFICATION
Top winner of AiM Advertising
Specialist course
Thank for your attention!
Lam Dang
Senior Account Executive and Senior Planner: 2016 to Early 2018
Report to Head of Planning
• Project management to work with internal departments,
line companies & 3rd parties
• Involve in planning stage (from brainstorming direction, ideas to
manage creative artworks) and take lead in execution phase to
deliver the best result as committed even bring more to clients
• Follow campaign, report and quality control
• Support for planning stage (explore consumer insight and brainstorm
campaign concept)
• Develop proposal and make presentation to clients