Gopinath Dhandapani


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Over 14 years of experience in SEO, Business Development, Offshore Marketing, Sales and Sr. Mgmt. presently associated with Cygnet Infotech Pvt. Ltd., as Sr. Manager – Business Development Possess experience of managing 50+ clients, 15+ BD Team Members, 20+ Digital Marketing Team members & 100+ Digital Marketing projects. A keen planner & implementer with demonstrated abilities in devising business development plans and accelerating the revenue growth. Have been involved in deployment/ support of projects. Gained functional skills in analyzing the client requirements: translating new ideas into clients’ solutions including opportunity identification, requirements development, delivery, support & analysis and documentation. Motivated by internal standards of performance to deliver quality results. Well versed with ISO 9001:2000, ISO 27001:2005, CMMI Level 2 & CMMI Level 3 certifications and processes. In depth knowledge of SEO on page, off page optimizations and submission works. Domain Knowledge of Financial Accounting, Learning Management System, Job Portal, Recruitment Management System, Point of Sale, Optometrist Practice Management System, E-commerce Website & Attendance System. An effective communicator with exceptional relationship management skills with the ability to relate to people at any level of business and management.

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Gopinath Dhandapani

  1. 1. Gopinath Dhandapani12+ Years of Sales & SEO, SMO &SEM Experience
  2. 2. My Value Proposition1. Proven track record revenue generation1. Proven track record revenue generation2. Experience in IT Industry2. Experience in IT Industry3. CMMI Level 3 Appraisal certified Professional3. CMMI Level 3 Appraisal certified Professional4. 10+ Years of Sales, SEO, SMO & SEM Experience4. 10+ Years of Sales, SEO, SMO & SEM Experience
  3. 3. SYNOPSIS• Over 12+ years of experience in SEO, Business Development, Offshore Marketing, Sales and Sr.Mgmt.• Experience of managing 50+ clients, 15+ SEO team members & 100+ SEO projects• CMMI Level 3 Appraisal Certified Professional• A proactive leader and planner with expertise in, market plan execution, competitor and marketanalysis and targeted marketing.• Track record of consistently achieving sales targets, building dynamic sales teams during thecareer span.• Responsive, agile and disciplined attitude with Ability to grasp quickly and adapt flexibility to thenew business environment.• An Out-of-the-Box Thinker with a proven track record of increasing revenues, streamliningworkflow and creating a teamwork environment to enhance productivity.• Demonstrated abilities in strategizing marketing activities and accelerating the business growth inall IT verticals.• A turnaround catalyst with demonstrated abilities in resolving performance bottlenecks andachieving desired objectives in sync with the organization’s set parameters.• Leadership skills, a value-adding member with ability to identify, motivate peers and generate anambience of teamwork, develop dynamic and focused individuals.• Confident, Exceptional Problem solving and motivational skills.• Sound Knowledge of SEO, SMO & SEM.• Energetic, competitive achiever who can inspire and motivate team members, successfullymanage multiple priorities, and perform under pressure in a fast-paced, rapidly changingenvironment.• Innovative, imaginative strategic thinker and effective, extroverted team leader.
  4. 4. Core Competencies• Strategic Planning• Deep knowledge in SEO, SMO and SEM techniques• Business Development• Relationship Management• Key Account Management• Strategic Alliances• Market Intelligence• Distribution Management• Brand Management• Sales & Marketing• Team Management• Training• High Net Worth Sales
  5. 5. Professional ProfileSEO & Marketing Manager• Managed a team of 7 BDE, 15 SEO, 25+ developers (who work directly under client reporting).• Coordinate with other department’s i.e. Software Development, Graphics, QA and HR etc.• Strategic Planning, Implementation, Goal setting, Performance Monitoring.• Maintaining Tele calling department for sales team & ensuring proper lead generation.• Manage BDE to help them achieve sales target, while ensuring that the Persistency ismaintained.• Develop SEO Team in term of training, team management and support etc.• Provide operational support to SEO Team for submission, Keyword ranking achievements etc.• Maintain require trackers and report to be submitted to various stakeholders.Cygnet Infotech Pvt. Ltd. (June 2005 – Present)
  6. 6. The Noteworthy Milestones:• As per Industry Standard, Marketing Managers maximum achieves 1 million USD sales/year,additional handling SEO/SMO Team + Managing 25+ team members in Software DevelopmentTeam• Initiated LMS – Learning Management System, Optician Practice Management System, Point ofSale, HR or Recruitment Management Software, E-commerce portals etc.• Handled product promotional campaigns like Educon 2005 at Hyderabad for LMS, ChannelPartner Conference at Bangalore for Point of Sale software)• Successfully established products in the UK market and 10% market share captured• Pivotal in developing & maintaining quality processes and policies for ISO 9001:2000 and ISO27001:2005.• Involved in implementation of quality processes and policies of ISO 9001:2000 and ISO27001:2005 handling all process related to SEO and Marketing and handled Audit also for bothdepartment.• Played a key role in achieving ISO 9001:2000 and ISO 27001:2005 certificationsOver Achieved Budget Targets By 200%
  7. 7. Previous Experience• Monitoring all the SEO reports and activities done by Team.• Managed effective SEO Team-Client relationship.• Achieving targets of all SEO sites.• Responsible for achieving SEO Sales and other IT sales targets.• Act as a single window solution to all the IT requirements of the clients• To Recruit develop and train team members for selling SEO and IT services.• Continuously motivating and driving the team for overall growth of organization as well as team.• Keyword Research: Experience with tools like Word Tracker, Overture Keyword Suggestion Tools,Digital Point, Google Suggestion Tools• Analytics: Experience with tools like NetTracker, Web Trends• Maintaining client interactions for Client projects on Internet marketing• Lead and motivate internal team members to achieve top performance, while managing them everystep of the way• Taking ownership of projects and accountable to the ultimate success of each project / campaign• Present an initial visualization of the solution for selling to potential clients and handling the salescycle.Brain Stream as SEO executive and SEO (Jun 2002 – May 2005)
  8. 8. The Noteworthy Milestones:• Due to high SEO client Satisfaction got lot of repeated orders and client reference orders.• Consistently achieved good results in SEO month on month.• Manage ongoing Internet marketing campaigns such as Organic Search Engine Optimization(SEO), Link Building and SEO CopywritingAchieved Sales target of 300%
  9. 9. Previous Experience• Sales and marketing of Non Farm Sectors Loans.• Marketing, development and promoting sales in the region.• Managing primary and secondary sales.• Responsible for the conversion of leads generated by branch.• Lead Generation for other Products.• Ensuring the highest levels of service to Industrial customers.Land Development Bank – Marketing Executive (Mar 98 –May 2002)
  10. 10. Strengths• Strong ability to learn and excel.• Use learning and innovation at work to add value to the organization.• Ability to work in a team and demonstrate leadership skill.• Ability to work under pressure and achieve Sales Targets.• Good Communication Skills.• Confident.• Good Analytical and Problem solving skills• High level of honesty and integrity• Skilled at performance management and mentoring• Effective at managing timelines and influencing non-reports• Hands-on management style, leads by example• High energy level, passionate• Self-starter, entrepreneurial
  11. 11. Academic Credentials• 2005- 2009 MBA-Marketing - SCDLThe degree course provided me with a sound base for the application ofManagement and Marketing skills to real-life problems as well as practicalhands-on skills development in the job. The degree widened my horizon andthinking level. The course include a range of technical subjects, and Ideveloped excellent communication skills, leadership skills, presentationskillsand worked in teams on a range of projects. Also developed sound analyticaland problem-solving skills.• 2000-2003 B.B.AUniversity Of Madras, Chennai
  12. 12. Other SkillsLanguages English, Hindi, TamilTechnical/ ComputerSkillsMS Dynamics CRMMS ExcelMS PowerPointMicrosoft Officespreadsheets, presentation software’sBusiness Skills SEO, SMO & SEMBusiness AnalysisMarketing and communicationsBusiness planning and forecastingCommercial negotiation
  13. 13. Hobbies• Travelling: Enjoy independent travel.• Blogging• Professional Networking.• Social Service• Reading Books.
  14. 14. Personal Information• +91 9879298039• ,• Male• Married• 19 Nov 1979