3. INTRODUCTION
✘ PTCL is the largest telecommunications provider in
Pakistan.
✘ PTCL also continues to be the largest CDMA
operator in the country with 0.8 million V-lone
customers.
✘ It has the potential to be an instrumental agent in
Pakistan's economic growth
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4. ✘ The first key word "Hello" captures the essence of the
whole telephony network that is the backbone of PTCL
✘PTCL is constantly evolving and taking its customers into
the future
PTCL POSITIONING STATEMENT
“HELLO TO THE FUTURE”
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6. VISION
✘ To be the leading Information and Communication
Technology Service Provider in the region by achieving
customer satisfaction and maximizing shareholders' value'.
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7. MISSION
✘ An organizational environment that fosters
professionalism, motivation and quality
✘ An environment that is cost effective and quality
conscious
✘ Services that are based on the most optimum
technology
✘ “Quality” and “Time” conscious customer service
✘ Sustained growth in earnings and profitability
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8. CORE VALUE
✘ Professional Integrity
✘ Corporate culture
✘ Customer Satisfaction
✘ Teamwork
✘ Company Loyalty
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9. SERVICES PROVIDED BY PTCL
✘ high speed Broadband internet
✘ Ufone (Pak Telecom Mobile Ltd) a wholly-
owned subsidiary of PTCL
✘ CharJi wireless internet
✘ Smart TV service, world class digital
content like Netflix,
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11. COMPETITIORS
✘ Jazz is seen as one of PTCL's top competitors. Jazz was founded in
Islamabad, Islamabad Capital Territory} in 1994. Jazz is in the
Telecommunication Services industry. Compared to PTCL, Jazz generates
$780M more revenue.
✘ WTL is PTCL's #2 competitor. WTL was founded in 1996, and its
headquarters is in Lahore, Punjab. WTL competes in the
Telecommunication Services industry. WTL has 15,540 fewer employees
than PTCL
✘ Wateen is PTCL's #3 rival. Wateen is headquartered in Lahore, Islamabad
Capital Territory, and was founded in 2007. Like PTCL, Wateen also
competes in the Telecommunication Services industry. Wateen generates
10% the revenue of PTCL.
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12. INNOVATION
Smart TV. PTCL entered the media sector
on 14th August 2008, by launching a digital
interactive television service for
the first time in Pakistan
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13. CHALLENGES IN FUTURE
✘ TO COMPETE WITH OTHER INTERNET PROVIDERS
✘ SPEED OF THE INTERNET
✘ MANAGEMENT
✘ POLITICAL INFLUENCE
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15. STRENGTHS
✘ OLDEST TELECOMMUNICATION
✘ LARGEST LANDLINE NETWORK
✘ PTCL CAN BE A BACKUP NETWORK
✘ ALL TELECOMMUNICATION COMPANIES IN PAKISTAN
DEPEND UPON PTCL
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16. WEAKNESSES
✘ QUALITY OF SERVICE
✘ LACK OF TECHNICAL STAFF IN DSL
✘ NO R&D PROGRAMS
✘ POLITICAL INTERVENTION IN DESCISION
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