Indian Automobile Industry
Products & Sub Brands
Brand Elements
Analysis of Brand Elements
Sources of brand equity
Brand Awareness, Identity, Personality, equity, Vision, Culture
Perceptual map of TATA Motors in India
TATA’s Commercial Vehicle Market Share in India
TATA’s Passenger Vehicle Market Share in India
Targeting and Segmentation
TATA’s Brand Hierarchy
Brand Extension
BCG Matrix Analysis
SWOT Analysis
Promotional Function of Tata Motors in Last few years
Challenges faced by TATA Motors
Recommendations for Future
TITAN- The manufacturers of worlds slimmest wrist watch.
Established in the year 1984 and now is the world's fifth largest manufacturers of wrist watches and exports to 32 countries around the world and accounts for 60% share of of total Indian market.titan watches offers a range of brands including Steel, Regalia, Raga, Nebula, Sonata, Fastrack, Zoop, Orion, Purple, Obaku, Automatic, Tycoon, Bandhan, Octane, the HTSE series and now claims to have manufactured world's slimmest watch.
TATA Company
Introduction of TATA Company
TATA GROUP Companies
TATA Foot Print
MIssion Vision Values
History of TATA Company
Marketing Mix of TATA Group
Product Strategy
Pricing Strategy
Place and Distribution Strategy
Promotional and Advertising Strategies
Future Strategy of TATA Company
Tata Group Competitors
TATA Motors in Nepal
Major Challenges of TATA.
Tata Business Excellence Model
Why is Tata group successful ?
Conclusion
Selected References
Thank You
Tata Group is world's renowned group with a group revenue of 83.3 Billion$. This Presentation is a brief summary of all about Tata Group as a whole and some of their major business sectors.
Indian Automobile Industry
Products & Sub Brands
Brand Elements
Analysis of Brand Elements
Sources of brand equity
Brand Awareness, Identity, Personality, equity, Vision, Culture
Perceptual map of TATA Motors in India
TATA’s Commercial Vehicle Market Share in India
TATA’s Passenger Vehicle Market Share in India
Targeting and Segmentation
TATA’s Brand Hierarchy
Brand Extension
BCG Matrix Analysis
SWOT Analysis
Promotional Function of Tata Motors in Last few years
Challenges faced by TATA Motors
Recommendations for Future
TITAN- The manufacturers of worlds slimmest wrist watch.
Established in the year 1984 and now is the world's fifth largest manufacturers of wrist watches and exports to 32 countries around the world and accounts for 60% share of of total Indian market.titan watches offers a range of brands including Steel, Regalia, Raga, Nebula, Sonata, Fastrack, Zoop, Orion, Purple, Obaku, Automatic, Tycoon, Bandhan, Octane, the HTSE series and now claims to have manufactured world's slimmest watch.
TATA Company
Introduction of TATA Company
TATA GROUP Companies
TATA Foot Print
MIssion Vision Values
History of TATA Company
Marketing Mix of TATA Group
Product Strategy
Pricing Strategy
Place and Distribution Strategy
Promotional and Advertising Strategies
Future Strategy of TATA Company
Tata Group Competitors
TATA Motors in Nepal
Major Challenges of TATA.
Tata Business Excellence Model
Why is Tata group successful ?
Conclusion
Selected References
Thank You
Tata Group is world's renowned group with a group revenue of 83.3 Billion$. This Presentation is a brief summary of all about Tata Group as a whole and some of their major business sectors.
Webinar: Positioning your product and your brandAli Zeeshan
To view recording: http://youtu.be/OE4TpzxEeo8 or watch the video at end of the slides
For other Informa Webinars: http://www.informa-mea.com/webinars
Positioning your product and your brand
House of Tata: Acquiring a Global FootprintAbhigyan Singh
The 134-year-old Tata Group with 95 operating companies (31 of them publicly traded) and 230,000 employees, it is India's largest private-sector employer, its biggest taxpayer, and its greatest foreign-exchange earner.
Presentation on Taj hotels, resorts & palacesSachin Pandey
Presentation on Taj hotels, resorts & palaces prepared only for educational purpose (part of research and coursework) in Niagara College, 2012 By Sachin Pandey.
The Tata Group (Hindi: टाटा समूह) is a multinational conglomerate based in Mumbai, India. In terms of market capitalization and revenues, Tata Group is the largest private corporate group in India and has been recognized as one of the most respected companies in the world.[3][4] It has interests in steel, automobiles, information technology, communication, power, tea and hospitality. The Tata Group has operations in more than 85 countries across six continents and its companies export products and services to 80 nations. The Tata Group comprises 114 companies and subsidiaries in seven business sectors [5], 27 of which are publicly listed. 65.8% of the ownership of Tata Group is held in charitable trusts.[6] Companies which form a major part of the group include Tata Steel, Corus Steel, Tata Motors, Tata Consultancy Services, Tata Technologies, Tata Tea, Titan Industries, Tata Power, Tata Communications, Tata Teleservices, Tata AutoComp Systems Limited and the Taj Hotels.
The group takes the name of its founder, Jamsetji Tata, a member of whose family has almost invariably been the chairman of the group. The current chairman of the Tata group is Ratan Tata, who took over from J. R. D. Tata in 1991 and is currently one of the major international business figures in the age of globality.[7] The company is currently in its fifth generation of family stewardship. [8]
The beginnings of Tata Group can be traced back to 1868,when Jamsetji Nusserwanji Tata established a trading company dealing in Opium in Bombay.
Presentation is about TATA MOTORS,
-World’s today is fast paced, intermediate, world where people are asking for new answer mobility, India’s leading automotive company Tata motors is surging ahead with innovative solution.
Tata Motors Limited is India's largest automobile company. It is the leader in commercial vehicles in each segment, and among the top three in passenger vehicles with winning products in the compact, midsize car and utility vehicle segments.
The company is the world's fourth largest truck manufacturer, and the world's second largest bus manufacturer.
Tata Motors has been at the forefront of the Indian automobile industry's anti-pollution efforts by introducing cleaner engines. Therefore Tata Motors Limited is always committed to understanding customer needs.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
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In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
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2. Find ways to show EEAT
3. Repurpose across all platforms
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Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
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Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
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The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
Consumer Journey Mapping & Personalization Master Class - Sabrina Killgo
Tata group
1. BCG MARIX AND SWOT ANALYSIS
OF TATA GROUP
PRESENTED BY:
ROHIT
School of management, NIT Warangal
2. TATA Group Profile
• Founded by Jamshedji Tata in 1868.
• Total revenue of TATA companies taken together is 67.4 billion
dollar.
• 28 publicly listed enterprises having combined market
capitalization of 101.96 billion dollar.
• It comprises over 90 operating companies in 7 business sectors:
--communication and information technology
--engineering
--materials
--services
--energy
--consumer products
--chemicals
3. IT SERVICES- TCS
• Founded in year 1979
• 76th most trusted brand according to brand trust report
• Revenue- $8.2bn- 29.1% year on year rise
• Net income- $1.9bn- 31.1% year on year rise
• Market capitalization- $52bn
MATERIALS- TATA STEEL
• Formerly known as TISCO
• Worlds 7th largest steel company
• Total revenue- $22.741 bn
• Profit- $423.5 million
SEGMENTS OF TATA GROUP
4. TATA Teleservices and Communications
• It serves 85million customers in 450,000 villages and towns
• DoCoMo, Tata sky
• First private player to launch 3G service in India
• Revenue- 111.94bn rs.- 9.67% year on year rise
• Net income- 33.83bn rs.- 15.60% year on year fall
SERVICES- Indian Hotels (TAJ)
• Started in 1903 as TajMahal palace in Mumbai
• Company also operates in diversified areas such as TAJ Air, TAJ
safaris etc.
• Revenue- 1724.92 cr rs.- 13.45% year on year rise
• Profit- 141.25 cr rs.- 7.74% year on year fall
5. ENGINEERING- TATA MOTORS
• Worlds 4th largest Truck manufacturer and 2th largest bus
manufacturer
• 70% share in light and heavy commercial vehicle segment and 13%
in passenger vehicle segment
• Revenue- 52136cr rs.- 35.9% year on year fall
TATA AIG (housing and insurance)
• Established in 2001 with 74% stake of Tata sons and 26% stake of
American international holding (AIG)
• Ranked no. 1 in customer satisfaction and Ranked no.2 in claims
settlement satisfaction
• Income- 469cr rs. - year on year rise by 34%
• Annual turnover- 11.5cr rs. –loss of 7.2cr rs. From the previous
year
6. ENERGY- TATA Power
• Tata power started generation of electricity in year 1915 with
India’s first largest hydro-electric project
• It has entered into a 51:49 joint venture with Power grid
corporation of India for the 1200km TATA India’s 1st Transmission
project
• Revenue- 19450.76cr rs
• Net income- 970cr rs
• Market capitalization- 30123cr rs
OTHER SEGMENTS
- TATA CONSUMER PRODUCTS- salt, tea
- TATA CHEMICALS
- REAL ESTATE AND HOUSING
- VOLTAS
7. What is BCG matrix
• It is a chart created by Bruce D. Henderson in 1970 to help
corporations to analyze their business units and portfolio analysis.
• It was created for the Boston consulting group that’s why it is
called BCG matrix.
• The whole BCG matrix is based on relative market share and
market growth rate.
• On the basis of market share and growth rate the main four
element of matrix is determined i.e. cash cow, dogs, star, question
mark.
-STAR- high growth and high relative market share
-QUESTION MARK- high growth but relatively low market share
-CASH COW- low growth and a high market share
-DOG- low growth and low relative market share
8.
9. BCG ANALYSIS OF TATA GROUP
STAR
• TATA steel are on star position in the matrix because they are
having having high market growth with high market share.
• Tata steel is the market leader in Indian steel market with 8.9%
market share
• The reason is mainly its standard quality and low manufacturing
cost.
• In the field of IT, TCS is the market leader with 10.1% market share
in IT sector. Growth rate is 13%
• It has the highest market capitalization of rs 495930.34cr
• TATA consultancy services comes on the star position because of
its leadership and high growth rate and high market share
• Tata hotel industry market is related with tourism and hospitality
with the revenue of 1724.92 cr rs. - 13.45% year on year rise
10. CASH COW
• commercial vehicle and heavy vehicle segments of Tata motors are
cash cows of TATA group due to low market growth rate which is
20.1% fall yearly but they are having high market share
• Reason of being market leader is unavailability of number of
competitors and also greater quality product and services
• consumer products like Tata tea and Tata salt are also in the cash
cow position because they are having a strong market
• Tata power is having market capitalization of 30123cr rs with the
revenue of 19450.73cr rs so it also comes in the cash cow position
QUESTION MARK
• TATA teleservices and TATA communications comes under question
marks as they are having high market growth and low market share
• Tata DoCoMo, Tata sky are the some products of this segments
• Tata Telecommunication and wireless communication segment is on
the 7th position in the market with 7% market share
11. DOG
• Passenger vehicle and light vehicle segment of Tata motors are in
the position of dogs in BCG matrix.
• They are having only 10% market share in comparison to Maruti
Suzuki which is the leader of this segment in market with 45%
market share
• The yearly fall in this segment is 6.05%
• Due to low market growth and low market share it comes in the
dog position
• Tata real estate and housing segment and AIG is also having low
market growth and low market share so they also comes in the dog
position in the BCG matrix
12. STARS
(High market growth and high market
share)
--INDIAN HOTELS
--TCS
--TATA steel
???
(High market growth and low market
share)
--TATA COMMUNICATIONS
--TATA TELESERVICES
CASH COW
(low market growth and high market
share)
--TATA POWER
--TATA motors heavy vehicle
and commercial vehicle
segment
-- CONSUMER PRODUCTS LIKE
TEA, SALT
DOG
(low market growth and low market share)
--TATA motors passenger
vehicle segment and light
vehicle segment
--TATA AIG
--REAL ESTATE
--HOUSING
HIGH
LOW
HIGH
LOW
13. What is SWOT analysis
• SWOT analysis is a structured planning method used to evaluate
the strengths, weakness, opportunities and threats involved in a
project or business venture
• A SWOT analysis can be carried out for a product, place, industry
or person
• It involves specifying the objective of the business venture or
project and identifying the internal and external factors that are
favorable and unfavorable to achieve the objective
• STRENGTH: characteristics of the business or project that give it
an advantage over other
• WEAKNESS: characteristics that place the business or project at a
disadvantage relative to others
• OPPORTUNITIES: elements that the project or business could
exploit to its advantage
• THREATS: elements in the environment that could cause trouble
for the business or project
14. Analysis of TATA Group
STRENGHT
• Global network delivery model In the field of information
technology
• Largest addition to workforce of 69685 professional in 2010-11
• Tata teleservices ltd has diversified into many sectors like mobile
services, wireless desktop phones, public telephony services, wire
line services, Tata sky etc.
• Tata motors focus on small car market-fuel efficient and low cost
• Tata motor trying to tap markets in us and Europe
• Turned around JLR(JAGUAR LANDROVER) into a profit making
• Tata steel having target to achieve 100 million ton by 2015
• Overseas acquisition have added capacity of 21.4 million tones
15. • Recently started a joint venture in airlines as AIR ASIA
• With the increase In tourism and travel in India company needs to
gear up with innovative ideas to keep up with competition
• Tata hotels -The best 5 star quality service in India
• Association with companies like GVK hotels and oriental hotels are
also in process for setting up new properties
• Continues to pursue contracts in India as well as south east Asia
• Tata power is planning to generate 8000MW in next 3-5years
• Tata power has announced its partnership with sun energy an
Australian firm to build India's first floating solar plant
• Tata AIG is planning to launch products in four different categories-
rural, well assurance, SMEs and high net worth individuals
16. WEAKNESS
• Unable to hold the market strongly in light vehicle and passenger
vehicle segment
• Maruti Suzuki is the leader in the Indian market with 45% market
share and Tata motors is not able to compete it in this segment
• Mahindra and Mahindra gives Tata motors a strong competition in
heavy vehicle and commercial vehicle segment
• With the rise of other insurance and housing companies TATA AIG is
not able to attract customers
• Not able to expand its real estate business, housing and insurance
sector
• In Telecommunication segment bharti Airtel and Vodafone gives a
strong competition
• Failure of Tata DoCoMo
• Late entry in wireless communication market
• Poor advertising strategy
• Poor network coverage
17. OPPORTUNITY
• Travel and tourism in India
• Make in India projects
• Merger and collaboration with the other big companies in different
sectors
• New market, exports and acquisitions
• Focus on Consumer products
• Expand in the countries US UK Australia middle east
• Construction
• Oil and gas sector
THREATS
• Startups in hotel industry like OYO ROOMS
• Strong market capitalization of other automotive industries
• Infosys Accenture IBM in IT field
• Free Indian market
• Other Public sector units
19. CONCLUSION
• In the whole TATA group is acquiring different strategy in different
market such as in home country Tata’s strategies are same as to
cost leadership and differentiations.
• No frill strategy- combines a low price and low value added, low
perceived product/services benefits and a focus sensitive market
• A hybrid strategy- to achieve differentiation and a price lower
than competitors
• It is India’s largest private sector employer, biggest taxpayer and
greatest foreign-exchange earner
• 134 years old TATA group is having a brand name and the most
trusted brand in India so it should also focus on other emerging
business segments and technology, it can enter in any segment
freely