Etisalat is one of the largest telecommunications companies in the world, operating in 18 countries across Asia, the Middle East and Africa. It services over 85 million customers and reported $14.08 billion in revenue and $2.26 billion in net profits in 2015. Etisalat's expansion strategies include acquisitions such as PTCL in Pakistan and Atlantique Telecom in West Africa, obtaining licenses to operate in countries like Afghanistan, and diversifying through joint ventures like one with Visa to launch a smart payment-enabled car.

1. Name Noor RahmanName Noor Rahman
ID 6921ID 6921
Topic: Etisalat CompanyTopic: Etisalat Company
Expansion StrategyExpansion Strategy

2. IntroductionIntroduction ofof EtisalatEtisalat
• Etisalat is one of the leading and largestEtisalat is one of the leading and largest
telecommunications companies in the world.telecommunications companies in the world.
• Etisalat operates in 18 countries across Asia,Etisalat operates in 18 countries across Asia,
Middle East and Africa, servicing over 85 mMiddle East and Africa, servicing over 85 m
customers out of a total population.customers out of a total population.

3. Introduction of EtisalatIntroduction of Etisalat
• On 31 December 2015, Etisalat reportedOn 31 December 2015, Etisalat reported
revenue of $14.08 billion and net profits ofrevenue of $14.08 billion and net profits of
$2.26bn.$2.26bn.

4. Strategies of EtisalatStrategies of Etisalat
• AcquisitionAcquisition
• LicensingLicensing
• Joint ventureJoint venture
• DiversificationDiversification

5. EtisalatEtisalat AcquisitionAcquisition
• PTCL-PAKISTAN:PTCL-PAKISTAN:
• Etisalat acquired PTCL in 2005 with 26 percentEtisalat acquired PTCL in 2005 with 26 percent
management stake that was put on sale bymanagement stake that was put on sale by
the government of Pakistan as part of a largethe government of Pakistan as part of a large
privatization initiative.privatization initiative.

6. Etisalat AcquisitionEtisalat Acquisition
• Maroc Telecom – West Africa:Maroc Telecom – West Africa:
• In Africa, Etisalat acquired 50% of AtlantiqueIn Africa, Etisalat acquired 50% of Atlantique
Telecom’s shares in April 2005. In many cities ofTelecom’s shares in April 2005. In many cities of
west Africa.west Africa.
• In 2007, Etisalat increased its shares in to 70%In 2007, Etisalat increased its shares in to 70%
and again in May 2008, to 82%.and again in May 2008, to 82%.

7. Etisalat licensingEtisalat licensing
• Etisalat – AfghanistanEtisalat – Afghanistan:
• In 2007 Etisalat was launched theIn 2007 Etisalat was launched the
telecommunication service with own name as atelecommunication service with own name as a
licensinglicensing
• operate as the fourth mobile services provider inoperate as the fourth mobile services provider in
the Afghanistan.the Afghanistan.
• Etisalat is rapidly became the fastest-growingEtisalat is rapidly became the fastest-growing
telecommunications service provider of thetelecommunications service provider of the
country.country.

8. Etisalat diversificationEtisalat diversification
• Etisalat and visa company:Etisalat and visa company:
• Etisalat and visa company launched a joint carEtisalat and visa company launched a joint car
which is running in Dubai mall in UAE.which is running in Dubai mall in UAE.
• In this car facilitate the consumer can pre-orderIn this car facilitate the consumer can pre-order
or pay for everything from fuel to food by utilizingor pay for everything from fuel to food by utilizing
several integrated elements in-car,several integrated elements in-car,

9. Etisalat diversificationEtisalat diversification
• Including in this:Including in this:
 digital payment (Credit card)digital payment (Credit card)
 Visa Checkout,Visa Checkout,
 Beacon technology to alert the merchant that theBeacon technology to alert the merchant that the
customer has arrived and ready to pick up theircustomer has arrived and ready to pick up their
order.order.

10. Etisalat expansion strategy historyEtisalat expansion strategy history