Telecoms World Middle East 2015 AMENDS

www.terrapinn.com/twmebrochure
STRATEGY,
INNOVATION AND
PARTNERSHIPS
FOR TELCOS
14 - 15 September 2015 | The Ritz-Carlton DIFC, Dubai | UAE
KEY SPEAKERS
Scott Gegenheimer, Zain Group | Khalifa Al Shamsi, Etisalat Group | Cenk Serdar, Saudi
Telecom Company | Gerd Leonhard, The Futures Agency | Kyle Whitehill, Vodafone Qatar
| Sheikh Talal Said Marhoon Al Mamari, Omantel | Rainer Rathgeher, Etisalat Group
INCLUDES
11th
annual
Organised by

Register online now at www.terrapinn.com/twmebrochure or call +971 4440 2535
WELCOME TO THE FUTURE OF TELECOMS
Telecoms World Middle East is the flagship industry event in Dubai. No matter
where your interest lies we have content, networking and potential partners
for you.
By bringing you four events together under one roof, you get to choose the
sessions which are most applicable to help your business provide exceptional
customer service, grow revenues, join the digital revolution and expand your
global wholesale reach.
Capacity, content
and collaboration
for global
wholesale teams
Planning and
monetising new
digital, mobile and
home services
Providing phenomenal
quality of service and
customer engagement
Planning, deployment
and optimisation
for next generation
connectivity
“THE BEST OPPORTUNITY TO
MEET TIER 1 OPERATORS
FROM THE GULF REGION”
LANCK Telecom

KEYNOTE SPEAKERS
Gerd Leonhard
Chief Executive Officer
The Futures Agency
Kyle Whitehill
Vodafone Qatar
Sheikh Talal
Said Marhoon
Al Mamari
Omantel
Scott Gegenheimer
Zain Group
Khalifa Al Shamsi
Chief Digital Officer
Etisalat Group
Cenk Serdar
SVP, Consumer
(Chief Consumer Officer)
Saudi Telecom
Company
HEAR FROM MASTERMINDS BEHIND THE
REGION’S MOST INNOVATIVE OPERATORS
THE VISION THE POSSIBILITY THE PATHWAY
In 2015 we are bringing you the most inspiring and dynamic speakers to
discuss, debate and design the future of telecoms in the Middle East and
across the globe.
Join the CEOs of the region’s most influential telcos, as they discuss the
ongoing digitisation of all industries. This is your opportunity to discover
how the telco business model is constantly evolving and demanding new
capabilities to capture new market sectors.
If you want to make sure you are aligning your core business strategy with
the digital revolution, this is the conference you have been waiting for.
SPEAKERS INCLUDE

MEET THE SPEAKERS
The most influential players
transforming the telecoms industry
Gurkan Ozturk
CEO, teo
Yasser Alobaidan
CEO, Jawraa
Thomas
Magedanz
Head of Next
Generations
Networks Division,
Fraunhofer
Institute FOKUS,
Germany
Sunil Joshi
CEO, Neotel
Samer Geissah
VP Consumer
Home &
Multimedia
Services
Commercial, du
Sinem Yüksel
Kartal
Corporate
Customers,
Customer
Experience
Development
Director, Turkcell
Khalid Khatib
Executive
General Manager
Wholesale
Business
Development,
Mobily
Eewei Chen
Head of User
Experience, New
Business, Ooredoo
Group
Uddalak Chattejee
Director - General
Customer
Experience, Bharti
Airtel
Nitin Anand
Vice President
- Mobile Data,
Digital and
Innovation, Airtel
Nigeria
Hany Moneim
Head of Customer
Care – Consumer,
Vodafone Egypt
Muhammad
Rashid Shafi
Chief Strategy
Officer, Multinet
Pakistan
Sohail Qadir
Vice President
Wholesale,
Omantel
Ali Amiri
EVP Carrier
and Wholesale
Services, Etisalat
Imran Malik
Director Enterprise
Services
Management
Commercial, du
Mohammad
Mozahidul Islam
Deputy Director,
Head of Wholesale,
Grameenphone
Limited,
Bangladesh
Dimitris
Tsaptsinos
Principle Lecturer,
Kingston
University, London
Ayman Elnashar
Senior Director
of Wireless
Broadband,
Terminals, and
Performance, du
Utpal Nath
Vice President,
Sky Telecom
Neil Baucutt
Head of Customer
Experience and
Mobile, O2
Radwan Moussalli
Managing Director,
Regional Head
MENA, Tata
Communications
Colin Dougan
Head of voice, Asia
Pacific, Middle
East and Africa,
BT Global Telecom
Markets
Sammy Tuffaha
Director Mobile
Commerce,
Etisalat
Vinod Vasudevan
CEO, Flytxt
Malik Faisal
Qayyum
Director CVMA
& Customer
Centricity Program,
Telenor Pakistan
Kurtulus Alic
CMO, Turknet
Marvin Peters
Head of Self
Service, T-Mobile
Austria
Ali Tahmasebi
Director of
Technology &
Network Planning,
Mobinnet
Scott
Gegenheimer
Chief Executive
Officer, Zain
Group
Khalifa Al
Shamsi
Chief Digital
Services
Officer, Etisalat
Group
Gerd Leonhard
CEO, The
Futures
Agency
Kyle Whitehill
CEO, Vodafone
Qatar
Cenk Serdar
SVP, Consumer
(Chief
Consumer
Officer),
Saudi Telecom
Company
Jean-Francois
Thomas
CEO, Orange
Jordan
Daniel Ritz
Chief Strategy
Officer, Etisalat
Group
Hassan
Kabbani
CEO, Zain KSA
Sheikh Talal
Said Marhoon
Al Mamari
CEO, Omantel
Alessandro
Talotta
CEO, Telecom
Italia Sparkle
Cengiz
Öztelcan
CEO, Turk
Telekom
International
Rainer
Rathgeber
Chief
Commercial
Officer, Etisalat
Group

YOUR EVENT, YOUR WAY
Bringing together retail and wholesale telcos, OTTs, data centres and solution
providers to examine the role of the telco in the connected digital economy.
From CEO panels to roundtables; 10 hours of dedicated content on networks,
customer experience, wholesale and digital services and over 8 hours of
networking, we can guarantee there is two days of jam-packed content and
business development opportunities for everyone.
“THE MOST INSPIRING
KEYNOTES I HAVE SEEN
IN THE TELCO SPACE”
WHOLESALE NETWORKING
NETWORKING DRINKS
1-2-1 PARTNERING
TELECOMS WORLD AWARDS
presented by Bharti Airtel
4 CONFERENCES
1 EVENT, 2 DAYS
Telecoms World Middle East 2015
conference and exhibition
Tailor the event to suit your needs –
choose a conference to attend
Attend over 8 hours of facilitated
networking
Visit any of our roundtables or join
speed networking
Join us for the region's number one
annual telco networking event
Celebrate your success at the 9th
annual Telecoms World Middle
East Awards

1of 4 2 of 4CONFERENCE AGENDA DAY ONE
14TH
SEPTEMBER 2015
CONFERENCE AGENDA DAY ONE
14TH
SEPTEMBER 2015
THE CONNECTED DIGITAL ECONOMY
10:30 NETWORKING BREAK AND SPEED NETWORKING 13:00 NETWORKING LUNCH
11:20
11:40
12:00
12:20
09:00 KEYNOTE INTERVIEW: CONNECTING THE DIGITAL
ECONOMY
• Examining the future of the digital economy
• Where does the telco fit into the new connected mobile society?
Scott Gegenheimer, Chief Executive Officer, Zain Group
“One of the things we don’t want to become is a dumb pipe. Can we be a smart pipe and add services on
top of the data services? You’ll see lots of adjacent markets we’ll move into.”
09:30 KEYNOTE PRESENTATION: MAKING ETISALAT A
DIGITAL LEADER
• Is content the biggest threat and opportunity for telcos in 2015?
• Partnering vs competing with OTTs to access the content revolution
• Should operators be providing digitalcontent solutions orjustthe connectivity?
Khalifa Al Shamsi, Chief Digital Services Officer, Etisalat Group
“Current trends in the UAE indicate a massive digital evolution and this can be attributed to the availability
of smart devices and the availability of broadband, which is influencing our lifestyles.”
09:45 KEYNOTE PANEL: CREATING THE NEW DIGITALLY AGILE TELCO
• Should all operators become digital telcos focused on the customer?
• CSP, ICT or telco – solving the telco identity crisis
• How can telcos ensure they are the smart partner for smart cities?
• Defining the OTT-telco relationship
Hassan Kabbani, Chief Executive Officer, Zain KSA
Khalifa Al Shamsi, Chief Digital Services Officer, Etisalat Group
Jean-Francois Thomas, Chief Executive Officer, Orange Jordan
Sheikh Talal Said Marhoon Al Mamari, Chief Executive Officer, Omantel
Cenk Serdar, SVP, Consumer (Chief Consumer Officer), Saudi Telecom Company
CUSTOMER INSIGHTS
Makingyour customers loveyou
• Enhancing customer
experience using a cluster
based operating model
• Understanding your customers
experiences using BI
• The cluster approach to love
– personalising your customer
experience strategy per cluster
• Rewarding staff for customer
–centric actions
• How can increasing customer
satisfaction increase revenue
Malik Faisal Qayyum, Director
CVMA & Customer Centricity
Program, Telenor Pakistan
Enterprise: cashing in on
business customers
• Developing unique services for
different enterprise segments
• Beyond core connectivity –
creating tailor made solutions
• Leveraging consumer
relationships to gain new
enterprise customers
Imran Malik, Director Enterprise
Services Management
Commercial, du
Using big data to personalise
your customer’s experience
• Deriving deeper insights with
Big Data analytics
• How can they leverage big
data and real-time analytics
for contextual customer
engagement?
• Extending the analytics to
mobile subscribers to improve
engagement/experience
Vinod Vasudevan, CEO, Flytxt
Roundtables
1. How can operators use customer
insights to design new products?
2. Using segmentation and
services to provide a personalised
multicultural offering
Reserved for sponsor
NETWORK EVOLUTION
How will 5G change the world
– towards SDN-Based MVNO
Enablement?
• 5G Coming: Revolutionary shift
or on-going evolution?
• 5G is more than new radio –
understanding the network
softwarization impact
• Consumer expectations for 5G
and emerging ecosystems
• Prototyping SDN-based
5G networks and services
for supporting agile MVNO
business models
• Showcase: Fraunhofer FOKUS
OpenXXX toolkits for global 5G
testbed realisation
• The racefor5G – is 2018feasible?
Thomas Magedanz, Head of NGN
Division, Fraunhofer Institute
FOKUS, Germany
The user data traffic and
quality demand on the road
towards TD-LTE
• Using TD-LTE to offer cutting
edge network services
• Lowering hardware investment
by choosing TD-LTE
• Benefits of higher spectrum
efficiency
• Deploying a new TD-LTE
network
Ali Tahmasebi, Director of
Technology & Network Planning,
Mobinnet
Uncovering the true benefits
of network virtualisation
• Reducing costs and increasing
efficiency with NFV
• Could virtualisation
revolutionise the business
model?
• Addressing the barriers of
standardisation and co-
existence with legacy networks
• Industry roadmap for MENA
telcos
Roundtables
1. 5G in a big data world
Dimitris Tsaptsinos, Principle
Lecturer, Kingston University,
London
2. Taking the necessary steps
to ensure your network is ready
for LTE
RETHINKING THE
BUSINESS MODEL
The new breed of wholesale
carrier
• Creating the agile and
automated wholesale model
• Meeting the pressing need for
network investment
• Preparing for the smart city
• Investing in the cloud
• Addressing the changing
economics of network sharing
and service delivery
• Will next generation networks
become open platforms?
Ali Amiri, EVP Carrier and
Wholesale Services, Etisalat
Content, capacity and enabling
the OTT
• Why are MENA carriers in a
unique position to cater for the
connected world?
• Effectivelymonetisingcapabilities
andnetworkassets
• Providing sophisticated
wholesale services and
operational capabilities for
next-generation customers
• Managing wholesale-OTT
relationships
Khaled Khatib, Executive General
Manager Wholesale Business
Development, Mobily
Case study: Sicily Hub - how
Sparkle’s new IP HUB in
Palermo will improve Internet
experience in the Middle East
and Africa
• A rich ecosystem and
market place of multi-breed
interconnected players
• Neutral Internet exchange
• Using next generation data
center infrastructure
Wholesale speed networking
session
Likespeeddating,onlymore
profitable!
Joinusfor40minutesofintense
speednetworkingthatwillensureyou
takeplentyofbusinesscardsback
totheoffice.Thisisthenumberone
networkingeventforinternational
carrierslookingtomeetpotential
clients,qualifybusinessopportunities
andexpandtheirglobalfootprint.
THE DIGITAL TELCO
Defining your digital ambitions
• Creating a vision for monetising
digitisation
• Creating the services people
will want in three years, not
today
• Understanding the digital
customer
• The importance of internal
digitisation and an
omnichannel presence
Kyle Whitehill, Chief Executive
Officer, Vodafone Qatar
Providing services for the new
connected economy
• Succeeding in the IoT by
monetising services beyond
the network
• Preparing to capture the fast
growing M2M opportunity
• Defining the telco role in
enabling the IoT
Gurkan Ozturk, Chief Executive
Officer, teo
Building the operating model
and infrastructure to support
digital services
• Preparing the organizational
structure for digitization
• Digital savvy staff for digital
savvy customers
• Dissecting how operators can
make money in vertical sectors
such as health, automotive and
government
• Tailoring services using big
data to match digital appetites
and payment preferences
• Moving to a lighter, more
agile platform to encourage
quicker roll out and adaptive
technology
Nitin Anand, Vice President
- Mobile Data, Digital and
Innovation, Airtel Nigeria
Roundtables
1. New strategies for the age
old question – how can telcos
monetise apps?
Prince Thomas, Lead Digital
Services Department, du
2. The business case - planning
out a digital strategy
Chairman: Hermann Riedl, Partner&
Managing Director, BCG Middle East

3 of 4CONFERENCE AGENDA DAY ONE
14TH
SEPTEMBER 2015
14:20
14:40
15:00
15:20
EXPERIENCE SERVICE INNOVATION
INTERNATIONAL
EXPANSION
VERTICAL APPLICATIONS
4 of 4CONFERENCE AGENDA DAY ONE
14TH
SEPTEMBER 2015
Creating a company-wide
customer-centric blueprint
• Understanding the impact
of customer centricity on
telecom profitability
• The importance of a
top-down approach and
employee training
• Creating aligned systems
for consistent customer
management
Uddalak Chattejee, Director -
General Customer Experience,
Bharti Airtel
Case study: Creating
the ultimate customer
experience
• Turning customers into fans
• How can you co-create
experiences with your
customers
• Measuring and reacting
to real time customer
experiences
Hany Moneim, Head of
Customer Care – Consumer,
Vodafone Egypt
Accurately measuring your
customers experience
• How can organisations gain
usable customer feedback?
• Is social feedback useful for
your business?
• Using software to turn
customer feedback into
actionable results
Utpal Nath, Executive Vice
President Business, Sky
Telecom
Roundtables
1. Learning to effectively map
your customer journey
2. Migrating to online self-
service to improve the customer
experience
Connecting the smart city
• The wireless networks
evolution for the connected
future
• A smart network for a smart
city
• The evolution of wireless
networks to handle the
explosion in connected
devices
• The low power wide area
(LPWAN) introduction
• Evaluation oflicensed and
unlicensedtechnologies for
LPWAN
Ayman Elnashar, Senior
Director of Wireless Broadband,
Terminals, and Performance, du
The VoLTE revolution
• Is 2015 the year of VoLTE
revolution?
• Taking the next step and
enabling VoLTE on your
network
• Creating the interoperating
carrier relationships needed
for seamless VoLTE
• Preparing the network for
new VoLTE traffic
• WOWing your
customers with a richer
communications experience
Preparing networks for
service innovation
• Aligning your network
architecturalvision with
strategic plans
• Securing high-quality
communication services
over your IP network
• LTE network advancements
to support rich
communications services
Roundtables
1. Building LTE services for OTT
content
2. Launching an LTE broadcast
service
Becoming the smart telco
that creates smart homes
• Using assets and
relationships to dominate
smart home services
• Offering REAL value in smart
home services
• From air-conditioning to
security – which services do
customers really want?
• Expanding network capacity
to enable smart home
solutions
• Forming partnerships to
offer the full suite of services
Time to talk about mobile
commerce
• Is it finally time for MENA
operators to take mobile
payments seriously?
• Not just payments – financial
services, advertising and
enterprise services
• Partnering for credibility
Sammy Tuffaha, Director
Mobile Commerce, Etisalat
Winning the mobile
advertising battle
• Utilising large networks,
customer data and
relationships
• Where do telcos fit into the
mobile advertising value
chain
• Acquiring the right
technology to deliver mobile
advertising
• Do you have to have an ‘opt-
in’ strategy?
Roundtables
1. Assessing the potential for
other sector applications in
smart cities
Riad Hartani, Partner, Xona
Partners
2. Where do telcos fit into
the $60bn mobile advertising
value chain?
Dennis Oudejans, Chief
Marketing Officer, ChannelVAS
Adil Motani, Product Manager,
AdVoice, ChannelVAS
Informal meeting session
Maximise your time at the show
and qualify the best business
leads using our dedicated
meeting areas.
Set for up to 4 people these
comfortable meeting zones will
provide an intimate setting for
your most important meetings.
This session allows you to
schedule your meetings well
ensuring you are not missing
out on any of the other great
networking opportunities.
Creating an international
reach
• Assessing the benefits and
challenges of international
expansion
• Estimating the success of
expansion into Asia, LATAM
and the BRIC’s
• Predicting voice, broadband
and data growth in the
developing world
• Understanding regulatory
boundaries and access
methods per country
Cengiz Öztelcan, Chief
Executive Officer, Turk Telekom
International
Show me the money! Where
are your global counterparts
making money in 2015?
• Which services are carriers
around the world making
money from?
• The rising MVNO capacity
demands
• Retail service innovation –
can wholesale rely on the
retail boom in 2015?
• The rise of Asian
wholesalers
Alessandro Talotta, Chief
Executive Officer, Telecom Italia
Sparkle
16:00 NETWORKING BREAK
17:20 CLOSE OF DAY ONE
THE CHANGING MOBILE ENVIRONMENT
16:30 KEYNOTE INTERVIEW: THE PATHWAY THROUGH
LANDSCAPE TRANSFORMATION
• Understanding the future economics of the core business
• Balancing the core business strategy with future development
• Sector based acquisitions vs in-house development - how should telcos grow new assets
and capabilities?
• The role of cross-border M&A – is ‘buying growth’ still beneficial to large telcos
Daniel Ritz, Chief Strategy Officer, Etisalat Group
“We have monetisation issue. We don’t have a demand issue. What we provide as operators is essential to
people’s lives.”
Register online now at
www.terrapinn.com/twmebrochure
or call +971 4440 2535
17:00 KEYNOTE PRESENTATION: THE NETWORK EVOLUTION
• Is virtualisation the right strategy for the new agile network?
• Is 2015 the year of VoLTE?
• 5G – generational shift or on-going revolution
• New services and new revenue streams
GET YOUR NAME HERE
Contact us to sponsor this session
YOUR
LOGO
HERE

1of 3CONFERENCE AGENDA DAY TWO
15TH
SEPTEMBER 2015
THE NEW TELCO CUSTOMER
09:30 KEYNOTE PRESENTATION: CONNECTIVITY AS THE
VEHICLE AND DRIVER OF INNOVATION
• Outlining the vision, the possibility and the pathway through the digital
transformation
• Imagining the IoT world and the role of the operator
• Adding value to the core services and becoming a lifestyle platform
• The three telcos of the future
Gerd Leonhard, Chief Executive Officer, The Futures Agency
“Telcos get ready - the telemedia convergence is here”
10:35 MORNING BREAK
09:00 KEYNOTE PRESENTATION: THE CUSTOMER OF
THE FUTURE
• Is mass personalisation the answer for telcos?
• Can quadplay keep the customers and rival the OTTs?
• What does the customer of the future really want?
Rainer Rathgeber, Chief Commercial Officer, Etisalat Group
“We are 100% committed to providing a richer communications experience to our customers over the next
five years”
10:15 KEYNOTE PRESENTATION: ENTERPRISE MOBILITY –
THE $140BN OPPORTUNITY
• How can telcos help enterprises mobilise their business?
• M2M – making the telco power the IoT
• Which services should telcos focus on in enterprise mobility?
GET YOUR NAME HERE
Contact us to sponsor this session
YOUR
LOGO
HERE

2 of 3CONFERENCE AGENDA DAY TWO
15TH
SEPTEMBER 2015
Creating a seamless
customer engagement
strategy
• Understanding customer
expectations
• Ensuring effortless interaction
and increasing engagement
using self service
• The importance of quick
response times during
network disruption
Neil Baucutt, Head of Customer
Experience and Mobile Services,
O2
Supercharge your
self-service customer
engagement
• The self-service comeback
• Providing accurate and
personal customer care
using online self service
• Proactively solving customer
issues online
Marvin Peters, Head of Self
Service, T-Mobile Austria
Digitising customer care
• Reaching and pleasing the
on-the-go customer
• Integrating digital channels
into your current customer
service strategy
• Providing accurate and
personal customer care
using online self service
• Creating aligned systems
for consistent customer
management
Sinem Yüksel Kartal, Corporate
Customers, Customer
Experience Development
Director, Turkcell
Roundtables
1. Making your employees a
customer service dream team
2. Deriving deeper insights with
good data, right analytics
Abhay Doshi, Vice President-
Product and Marketing, Flytxt
How big is the Managed
Services opportunity for
telcos?
• Attracting clients with
private and secure access
• Understanding what
managed services telcos can
actually sell
• Increasing the potential for
SaaS
Senior Executive, Etisalat
Building a cloud services
portfolio for the enterprise
customer
• Cloud as the center of a telco
enterprise portfolio
• Offering end-to-end
enterprise solutions in the
cloud
• Catering for the growing SME
market
• The importance of cloud
security for enterprise
customers
• Addressing and delivering on
evolving enterprise needs
Yasser Alobaidan, Chief
Executive Officer, Jawraa
Developing the skills to
compete in the unified
communications market
• Using VoLTE powered UC to
compete with OTT’s
• Will OTT’s need to partner
with MNO’s to utilise
VoLTE- powered unified
communications?
• Is integration the access
route for telcos?
• Developing the full range of
services businesses demand
from UC
Roundtables
1. Predicting the demands of the
enterprise of the future
Jean-Francois Thomas, Chief
Executive Officer, Orange
Jordan
2. Partnerships and hybrid
models for enterprise offerings
Maximising revenue for
each customer segment
• How a fixed business can
grow and innovate in a
Mobile world
• From home to consumer to
enterprise – understanding
what each segment needs
• Driving new revenue
streams by expanding
enterprise offerings
Sunil Joshi, Chief Executive
Officer, Neotel
Turning regional growth into
company profits
• How can operator’s
monetise the unprecedented
growth in data demand?
• Understanding how
regional developments will
affect operators network
strategies over the next 12
months
Muhammad Rashid Shafi,
Chief Strategy Officer, Multinet
Pakistan
Monetising customer
insights
• Using big data to create new
revenue streams, improve
customer service and boost
retention
• Tapping into vast data
volumes created on LTE
networks
• Using analytics to offer
a ‘real time’ network
coverage and reduce quality
complaints
• Turning customer
preferences into premium
services
Roundtables
1. Creating the right pricing
strategy for your telco
2. Monetising new innovative
services
‘In 2015, we are focusing
on…..voice’
• Understanding the future of
the voice business
• HD voice
• Delivering QoS and
transforming the voice
experience
• New roaming partnership
options
Mohammad Mozahidul Islam,
Deputy Director, Head of
Wholesale, Grameenphone
Limited, Bangladesh
Making money from non-
traditional services and
partnerships
• Partnering with new
entrants to the mobile
ecosystem
• Providing a compelling
proposition to content
providers
• Is the M&A the optimum
way to expand your service
portfolio?
• The role of new MVNO’s in
the Middle East
Sohail Qadir, Vice President
Wholesale, Omantel
Preparing for IoT and the
constantly connected world
• How can operators ready
themselves for new
technology?
• Understanding the
bandwidth required for the
IoT
• The role of big data
• Which new services will the
IoT enable?
The meeting zone
We do the introductions, you
do the business! Pinpoint your
top prospects at the show and
we will make the introductions
easy for you.
During this 60 minute
networking session our
networking team will be on
hand to break the ice, locate
and introduce you to anyone
and everyone at the show.
11:20
11:40
12:00
12:20
ENGAGEMENT MONETISING NETWORKS
REVENUE
OPPORTUNITIES
THE DIGITAL ENTERPRISE
13:00 NETWORKING LUNCH
3 of 3CONFERENCE AGENDA DAY TWO
15TH
SEPTEMBER 2015
14:20
14:40
15:00
15:20
LOYALTY
INCREASING NETWORK
CAPACITY
THE FUTURE OF IPXMONETISING CONTENT
16:20 END OF CONFERENCE DAY TWO
Create compelling digital TV
services consumers want
• Get over the first hurdle:
use research to convince
stakeholders to build your TV
product
• Create innovative products
fast - use Lean UX & rapid
prototyping to validate your
ideas
• OTTvs IPTV – choose which
Middle Eastern TV opportunity
is best foryour company
• Future-proof your TV
strategy - own, distribute
and monetise content wisely
• Test and learn – trial new
products and continuously
improve reduce churn and
strengthen customer loyalty
Eewei Chen, Head of User
Experience, New Business,
Ooredoo Group
Monetising digital services
in Arabia
• Demand profile for digital
contents and services
• Disruptive challenges in the
marketing of digital products
• Pricing model - effective
demand related to
innovation in digital services
• Partnership opportunities –
communication and content
service industries
• Content based pricing
strategies – opportunities
and threats
• Regulatory overpasses and
bypasses
Safdar Imam Hyder, Senior
Costing Expert, Strategic
Finance Department, Omantel
Providing a superior media
experience
• Providing content to users at
scale
• Matching the quality of TV on
any device, anywhere
• Addressing challenges for
delivering complex, multi-
platform, live streaming and
VoD
• Ensuring your services meet
high consumer expectations
Roundtables
1. Understanding how to
successful segment consumer
content
Samer Geissah, VP Consumer
Home & Multimedia Services
Commercial, du
2. How can operator’s monetise
new OTT content partnerships?
Winning the constantly
connected customer
through digital channels
• Developing a strategy
for customer acquisition
• Creating a simple, seamless
website
• How can using digital
channels reduce customer
churn and increase loyalty?
• Where does your digital
sales channel fit into the
omichannel approach?
• Understanding the difference
between the traditional, the
online and the connected
customer
Kurtulus Alic, CMO, Turknet
Creating a flexible, agile
customer experience
management strategy
• Creating a CRM system to
deliver a seamless customer
experience
• Removing obstacles that
hinder superior customer
engagement
• Making customer
information available
throughout the organisation
Use your data wisely to
create loyal customers
• Use real-time actionable
analytics to bring best offers
• Start with “data as a service”
and attract new business
• Squeeze the money of your
big data
Tymoteusz Wrona, Head of
BSS, Comarch
Roundtables
1. Building the right loyalty
system for your customer base
2. Effectively assessing
customer loyalty
Jawad Abbassi, Founder
& General Manager, Arab
Advisors Group
The battle between LTE and
FTTH
• Will LTE replace fixed
broadband in the Middle
East?
• How will new LTE-A systems
stack up against FTTH?
• Should operators be
considering a collaboration
between LTE-FTTH instead
of choosing one?
• Achieving better return on
LTE and FTTH investment
Using small cells as a
differentiator
• Benefiting from the maturing
small cell market
• Is 2015 the year for outdoor
deployment?
• Understanding the drivers of
wifi integration
• Cost effective deployment
• Development and
advancement of small
cell wireless backhaul
technology
Addressing LTE backhaul
challenges
• Ensuring operators have the
necessary infrastructure for
sufficient backhaul capacity
• Can LTE small cell backhaul
satisfy customer demands?
• Utilising new technologies to
support backhaul capacity
• The role of fiber in the future
of LTE backhaul
Roundtables
1. Using a CEM system to
monitor and improve a network
2. Planning a small cells
deployment
Is IPX our new digital future?
• Understanding new IPX
services available
• Assessing what IPX means
for your business
• LTE, data roaming and more
Colin Dougan, Head of voice,
Asia Pacific, Middle East and
Africa, BT Global Telecom
Markets
Become a futurist!
This is your chance to put
yourself in the shoes of a
leading futurist and predict
the next big trends for the
wholesale business.
Working in groups of 1-4 we
will give you 20 minutes to
brainstorm your revolutionary
ideas and 2 minutes to
summarise them to the rest
of the audience. The audience
will then vote on the team of
futurists that impressed them
the most and that team will win
a fantastic prize.
Roundtables
1. Are MVNO’s the easy gateway
to new services and markets?
2. The data center revolution.
Where do data centers fit into
your business model?

CAPACITY, CONTENT AND COLLABORATION FOR GLOBAL
WHOLESALE TEAMS
Attending TWME Carriers is the most important business decision of your year.
TWME Carriers has a 19 year track record for connecting global and regional carriers,
generating new business and supporting our carrier community to enable the most
important connectivity partnerships.
Attend TWME Carriers for 2 days and meet over 700 wholesale carriers, solution
providers, OTT players and data centers all ready to do business using our 8 hours of
facilitated networking.
SPOTLIGHT ON SPEAKERS:
Ali Amiri, EVP Carrier and Wholesale Services, Etisalat
Alessandro Talotta, Chief Executive Officer, Telecom Italia Sparkle
Cengiz Öztelcan, Chief Executive Officer, Turk Telekom International
Khalid Khatib, Executive General Manager Wholesale Business Development, Mobily
Sohail Qadir, Vice President Wholesale, Omantel
WHY ATTEND:
• Meet over 700 telecoms professionals looking to generate new business
• Take part in 8 hours of facilitated networking sessions
• Learn how to drive revenue with presentations from Etisalat, Mobily, Telecom Italia Sparkle, Turk Telekom
International and more
• Negotiate and sign new deals in our dedicated meeting areas
• Discover how to create an agile and automated wholesale business model
WHO ATTENDS:
Chief Wholesale Officer and Chief Sales Officer plus Head, VP, Director, Manager for:
Also:
Solution Providers
OTT Players
Data Centers
• Wholesale
• Carrier Relations
• Data Trader
• Wholesale Voice
• Wholesale Data
• Global Sales and Marketing
• Networks
• International Networks
• Interconnection
• Carrier Services
DAY ONE
MONDAY 14TH
SEPTEMBER 2015
DAY TWO
TUESDAY 15TH
SEPTEMBER 2015
RETHINKING THE BUSINESS MODEL REVENUE OPPORTUNITIES
INTERNATIONAL EXPANSION THE FUTURE OF IPX
11:20 11:20
14:20 14:20
15:20
14:40
15:40
15:20
11:40 11:40
12:00 12:00
12:20 12:20
The new breed of wholesale carrier
• Creating the agile and automated wholesale model
• Meeting the pressing need for network investment
• Preparing for the smart city
• Investing in the cloud
• Addressing the changing economics of network sharing
and service delivery
• Will next generation networks become open platforms?
Ali Amiri, EVP Carrier and Wholesale Services, Etisalat
‘In 2015, we are focusing on…..voice’
• Understanding the future of the voice business
• HD voice
• Delivering QoS and transforming the voice experience
• New roaming partnership options
Mohammad Mozahidul Islam, Deputy Director, Head of
Wholesale, Grameenphone Limited, Bangladesh
Informal meeting session
Maximise your time at the show and qualify the best business
leads using our dedicated meeting areas.
Set for up to 4 people these comfortable meeting zones will
provide an intimate setting for your most important meetings.
This session allows you to schedule your meetings well
ensuring you are not missing out on any of the other great
networking opportunities.
Is IPX our new digital future?
• Understanding new IPX services available
• Assessing what IPX means for your business
• LTE, data roaming and more
Colin Dougan, Head of voice, Asia Pacific, Middle East and
Africa, BT Global Telecom Markets
Creating an international reach
• Assessing the benefits and challenges of international
expansion
• Estimating the success of expansion into Asia, LATAM and
the BRIC’s
• Predicting voice, broadband and data growth in the
developing world
• Understanding regulatory boundaries and access methods
per country
Cengiz Öztelcan, Chief Executive Officer, Turk Telekom
International
Become a futurist!
This is your chance to put yourself in the shoes of a leading
futurist and predict the next big trends for the wholesale
business.
Working in groups of 1-4 we will give you 20 minutes to
brainstorm your revolutionary ideas and 2 minutes to
summarise them to the rest of the audience. The audience
will then vote on the team of futurists that impressed them
the most and that team will win a fantastic prize.
How can MENA wholesale operators pursue
aggressive growth in 2015?
• Where are the gaps in the saturated wholesale market?
• Will international partnerships be a key growth strategy
in 2015?
• Setting out a valid partnership criteria
• Challenges facing operators entering new markets
• 2015 spectrum auctions
Roundtables
1. Are MVNO’s the easy gateway to new services and markets?
2. The data center revolution. Where do data centers fit into
your business model?
Content, capacity and enabling the OTT
• Why are MENA carriers in a unique position to cater for the
connected world?
• Effectively monetising capabilities and network assets
• Providing sophisticated wholesale services and
operational capabilities for next-generation customers
• Managing wholesale-OTT relationships
Khaled Khatib, Executive General Manager Wholesale
Business Development, Mobily
Making money from non-traditional services and
partnerships
• Partnering with new entrants to the mobile ecosystem
• Providing a compelling proposition to content providers
• Is the M&A the optimum way to expand your service
portfolio?
• The role of new MVNO’s in the Middle East
Sohail Qadir, Vice President Wholesale, Omantel
Case study: Sicily Hub - how Sparkle’s new IP HUB
in Palermo will improve internet experience in the
Middle East and Africa
• A rich ecosystem and market place of multi-breed
interconnected players
• Neutral internet exchange
• Using next generation data center infrastructure
Alessandro Talotta, Chief Executive Officer, Telecom Italia
Sparkle
Preparing for IoT and the constantly connected
world
• How can operators ready themselves for new technology?
• Understanding the bandwidth required for the IoT
• The role of big data
• Which new services will the IoT enable?
Wholesale speed networking session
Like speed dating, only more profitable!
Join us for 40 minutes of intense speed networking that will
ensure you take plenty of business cards back to the office.
This is the number one networking event for international
carriers looking to meet potential clients, qualify business
opportunities and expand their global footprint.
The meeting zone
We do the introductions, you do the business! Pinpoint your
top prospects at the show and we will make the introductions
easy for you.
During this 60 minute networking session our networking
team will be on hand to break the ice, locate and introduce
you to anyone and everyone at the show.

PLANNING, DEPLOYMENT AND OPTIMISATION FOR NEXT
GENERATION CONNECTIVITY
From launching LTE to providing connectivity that the new connected economy craves,
technology teams across the region are constantly having to rethink how they innovate,
create and deliver new network solutions.
TWME Networks explores every aspect of the network evolution, from rolling out LTE to
increasing network capacity and improving QoS to connecting the smart city.
Thomas Magedanz, Head of Next Generations Networks Division, Fraunhofer Institute FOKUS, Germany
Sunil Joshi, Chief Executive Officer, Neotel
Muhammad Rashid Shafi, Chief Strategy Officer, Multinet Pakistan
Ayman Elnashar, Senior Director of Wireless Broadband, Terminals and Performance, du
Ali Tahmasebi, Director of Technology & Network Planning, Mobinnet
WHY ATTEND:
• Learn how to enable new technologies such as LTE-A and VoLTE
• Discover how to increase network capacity
• Meet technology teams from across the MENA region
• Generate revenue by ensuring QoS across your network
• Adapt you network strategy to prepare for IoT and smart cities
WHO ATTENDS:
Chief Technology Officer plus Head, VP, Director, Manager for:
Also:
Solution Providers
OTT Players
• All OSS
• Core Network
• I.P. Network
• Network Backbone
• Backhaul
• Roaming
• Access Network
• Network Architect
• Network Planning
• Network Infrastructure
• Network Deployment
• Network Implementation
• Network Optimisation
• Network Performance
• Network Intelligence
• Network Service
• Network Equipment
• Radio Planning/Quality
• Procurement
• Quality of Service
• Quality Assurance
• Information Technology
• Supply Chain
• Cloud Infrastructure
• LTE Networks
• Femtocells
• Fixed Line
DAY ONE
MONDAY 14TH
SEPTEMBER 2015
NETWORK EVOLUTION MONETISING NETWORKS
SERVICE INNOVATION
INCREASING NETWORK CAPACITY
11:20
11:20
14:20
14:20
14:40
14:40
15:00
15:00
15:20
15:20
11:40
11:40
12:00
12:00
12:20
12:20
How will 5G change the world – towards SDN-Based
MVNO Enablement?
• 5G Coming: Revolutionary shift or on-going evolution?
• 5G is more than new radio – Understanding the Network
Softwarization Impact
• Consumer expectations for 5G and emerging Ecosystems
• Prototyping SDN-based 5G Networks and Services for
supporting agile MVNO Business Models
• Showcase: Fraunhofer FOKUS OpenXXX Toolkits for global
5G Testbed Realisation
• The race for 5G – is 2018 feasible?
Thomas Magedanz, Head of NGN Division, Fraunhofer
Institute FOKUS, Germany
Chairman: Hermann Riedl, Partner & Managing Director,
BCG Middle East Maximising revenue for each customer segment
• How a fixed business can grow and innovate in a Mobile
world
• From home to consumer to enterprise – understanding
what each segment needs
• Driving new revenue streams by expanding enterprise
offerings
Sunil Joshi, Chief Executive Officer, Neotel
Connecting the smart city
• The wireless networks evolution for the connected future
• A smart network for a smart city
• The evolution of wireless networks to handle the explosion
in connected devices
• The low power wide area (LPWAN) introduction
• Evaluation oflicensed and unlicensedtechnologies forLPWAN
Ayman Elnashar, Senior Director of Wireless Broadband,
Terminals, and Performance, du
The battle between LTE and FTTH
• Will LTE replace fixed broadband in the Middle East?
• How will new LTE-A systems stack up against FTTH?
• Should operators be considering a collaboration between
LTE-FTTH instead of choosing one?
• Achieving better return on LTE and FTTH investment
The VoLTE revolution
• Is 2015 the year of VoLTE revolution?
• Taking the next step and enabling VoLTE on your network
• Creating the interoperating carrier relationships needed for
seamless VoLTE
• Preparing the network for new VoLTE traffic
• WOWing your customers with a richer communications
experience
Using small cells as a differentiator
• Benefiting from the maturing small cell market
• Is 2015 the year for outdoor deployment?
• Understanding the drivers of wifi integration
• Cost effective deployment
• Development and advancement of small cell wireless
backhaul technology
Preparing networks for service innovation
• Aligning your network architecturalvision with strategic plans
• Securing high-quality communication services over your IP
network
• LTE network advancements to support rich
communications services
Addressing LTE backhaul challenges
• Ensuring operators have the necessary infrastructure for
sufficient backhaul capacity
• Can LTE small cell backhaul satisfy customer demands?
• Utilising new technologies to support backhaul capacity
• The role of fiber in the future of LTE backhaul
Roundtables
1. De-risk the triple challenge
Marcus Lofqvist, SP Technical Lead MEA, Gigamon
2. Launching an LTE broadcast service
Roundtables
1. Using a CEM system to monitor and improve a network
2. Planning a small cells deployment
The user data traffic and quality demand on the
road towards TD-LTE
• Using TD-LTE to offer cutting edge network services
• Lowering hardware investment by choosing TD-LTE
• Benefits of higher spectrum efficiency
• Deploying a new TD-LTE network
Ali Tahmasebi, Director of Technology & Network Planning,
Mobinnet
Turning regional growth into company profits
• How can operator’s monetise the unprecedented growth in
data demand?
• Understanding how regional developments will affect
operators network strategies over the next 12 months
Muhammad Rashid Shafi, Chief Strategy Officer, Multinet
Pakistan
Uncovering the true benefits of network
virtualisation
• Reducing costs and increasing efficiency with NFV
• Could virtualisation revolutionise the business model?
• Addressing the barriers of standardisation and co-
existence with legacy networks
• Industry roadmap for MENA telcos
Monetising customer insights
• Using big data to create new revenue streams, improve
customer service and boost retention
• Tapping into vast data volumes created on LTE networks
• Using analytics to offer a ‘real time’ network coverage and
reduce quality complaints
• Turning customer preferences into premium services
Roundtables
1. 5G in a big data world
Dimitris Tsaptsinos, Principle Lecturer, Kingston University,
London
2. Taking the necessary steps to ensure your network is ready
for LTE
Roundtables
1. Creating the right pricing strategy for your telco
2. Monetising new innovative services
DAY TWO
TUESDAY 15TH
SEPTEMBER 2015

PROVIDING PHENOMENAL QUALITY OF SERVICE AND CUSTOMER
ENGAGEMENT
Keeping up with the technology is no longer good enough, you need to keep up with
customer expectations. The customer wants to have a personal, efficient and fun
experience, so how can you make it happen?
TWME Customer Experience explores how telecom operators can move from network
centric organisations to customer centric organisations and deliver an incredible customer
experience across every touch point.
Hany Moneim, Head of Customer Care – Consumer, Vodafone Egypt
Sinem Yüksel Kartal, Corporate Customers, Customer Experience Development Director, Turkcell
Uddalak Chattejee, Director - General Customer Experience, Bharti Airtel
Neil Baucutt, Head of Customer Experience and Mobile, O2
Marvin Peters, Head of Self Service, T-Mobile Austria
WHY ATTEND:
• Learn how to understand, engage, impress and retain your customers
• Design the ultimate customer engagement strategy
• Understand howto delivera seamless and consistent customerexperience across allchannels andtouch points
• Educate your team on practical big data strategies you can implement now
• Meet and network with customer experience professionals from across the region
WHO ATTENDS:
Chief Marketing Officer and Chief Information Officer plus Head, VP, Director, Manager for:
Also:
Solution Providers
OTT Players
• All BSS
• Revenue
• Billing
• Assurance
• Data Analytics
• Big Data
• BI & Analytics
• Data Processing
• Content
• Enterprise Content
• Customer Relations
• Customer Management Solutions
• Commercial
• Customer Experience
• Customer Care
• Customer Value
• Customer Service
• Call Centre
• Online
• Mobile
• Advertising
• Loyalty
• Customer Engagement
• Digital Marketing
• Customer Base
• Cloud
• Public Relations
• CRM
• ERP
• Website Designers
DAY ONE
MONDAY 14TH
SEPTEMBER 2015
CUSTOMER INSIGHTS ENGAGEMENT
EXPERIENCE
LOYALTY
11:20 11:20
14:20
14:20
14:40
14:40
15:00 15:00
15:20
15:20
11:40
11:40
12:00
12:00
12:20
12:20
Making your customers love you
• Enhancing customer experience using a cluster based
operating model
• Understanding your customers experiences using BI
• The cluster approach to love – personalising your
customer experience strategy per cluster
• Rewarding staff for customer –centric actions
• How can increasing customer satisfaction increase revenue
Malik Faisal Qayyum, Director CVMA & Customer Centricity
Program, Telenor Pakistan
Creating a seamless customer engagement strategy
• Understanding customer expectations
• Ensuring effortless interaction and increasing engagement
using self service
• The importance of quick response times during network
disruption
Neil Baucutt, Head of Customer Experience and Mobile
Services, O2
Creating a company-wide customer-centric
blueprint
• Understanding the impact of customer centricity on
telecom profitability
• The importance of a top-down approach and employee
training
• Creating aligned systems for consistent customer
management
Uddalak Chattejee, Director - General Customer Experience,
Bharti Airtel
Winning the constantly connected customer
• Developing a strategy for customer acquisition through
digital channels
• Creating a simple, seamless website
• How can using digital channels reduce customer churn and
increase loyalty?
• Where does your digital sales channel fit into the
omichannel approach?
• Understanding the difference between the traditional, the
online and the connected customer
Kurtulus Alic, CMO, Turknet
Case study: Creating the ultimate customer
experience
• Turning customers into fans
• How can you co-create experiences with your customers
• Measuring and reacting to real time customer experiences
Hany Moneim, Head of Customer Care – Consumer, Vodafone
Egypt
Creating a flexible, agile customer experience
management strategy
• Creating a CRM system to deliver a seamless customer
experience
• Removing obstacles that hinder superior customer
engagement
• Making customer information available throughout the
organisation
Accurately measuring your customers experience
• How can organisations gain usable customer feedback?
• Is social feedback useful for your business?
• Using software to turn customer feedback into actionable
results
Utpal Nath, Executive Vice President Business, Sky Telecom
Use your data wisely to create loyal customers
• Use real-time actionable analytics to bring best offers
• Start with “data as a service” and attract new business
• Squeeze the money of your big data
Tymoteusz Wrona, Head of BSS, Comarch
Roundtables
1. Learning to effectively map your customer journey
2. Migrating to online self-service to improve the customer
experience
Roundtables
1. Building the right loyalty system for your customer base
2. Effectively assessing customer loyalty
Jawad Abbassi, Founder & General Manager, Arab Advisors
Group
Enterprise: cashing in on business customers
• Developing unique services for different enterprise
segments
• Beyond core connectivity – creating tailor made solutions
• Leveraging consumer relationships to gain new enterprise
customers
Imran Malik, Director Enterprise Services Management
Commercial, du
Supercharge your self-service customer
engagement
• The self-service comeback
• Providing accurate and personal customer care using
online self service
• Proactively solving customer issues online
Marvin Peters, Head of Self Service, T-Mobile Austria
Using big data to personalise your customer’s
experience
• Deriving deeper insights with Big Data analytics
• How can they leverage big data and real-time analytics for
contextual customer engagement?
• Extending the analytics to mobile subscribers to improve
engagement/experience
Vinod Vasudevan, CEO, Flytxt
Digitising customer care
• Reaching and pleasing the on-the-go customer
• Integrating digital channels into your current customer
service strategy
• Providing accurate and personal customer care using
online self service
• Creating aligned systems for consistent customer
management
Sinem Yüksel Kartal, Corporate Customers, Customer
Experience Development Director, Turkcell
Roundtables
1. How can operators use customer insights to design new
products?
2. Using segmentation and services to provide a personalised
multicultural offering
Roundtables
1. Making your employees a customer service dream team
2. Deriving deeper insights with good data, right analytics
Abhay Doshi, Vice President-Product and Marketing, Flytxt
DAY TWO
TUESDAY 15TH
SEPTEMBER 2015

DAY ONE
MONDAY 14TH
SEPTEMBER 2015
THE DIGITAL TELCO THE DIGITAL ENTERPRISE
11:20 11:20Defining your digital ambitions
• Creating a vision for monetising digitisation
• Creating the services people will want in three years, not
today
• Understanding the digital customer
• The importance of internal digitisation and an omnichannel
presence
Kyle Whitehill, Chief Executive Officer, Vodafone Qatar
How big is the managed services opportunity for
telcos?
• Attracting clients with private and secure access
• Understandingwhat Managed servicestelcos can actuallysell
• Increasing the potential for SaaS
Senior Executive, Etisalat
11:40
11:40
12:00
12:00
12:20
12:20
Providing services for the new connected economy
• Succeeding in the IoT by monetising services beyond the
network
• Preparing to capture the fast growing M2M opportunity
• Defining the telco role in enabling the IoT
Gurkan Ozturk, Chief Executive Officer, teo
Building a cloud services portfolio for the
enterprise customer
• Cloud as the center of a telco enterprise portfolio
• Offering end-to-end enterprise solutions in the cloud
• Catering for the growing SME market
• The importance of cloud security for enterprise customers
• Addressing and delivering on evolving enterprise needs
Yasser Alobaidan, Chief Executive Officer, Jawraa
Building the operating model and infrastructure to
support digital services
• Preparing the organizational structure for digitization
• Digital savvy staff for digital savvy customers
• Dissecting how operators can make money in vertical
sectors such as health, automotive and government
• Tailoring services using big data to match digital appetites
and payment preferences
• Moving to a lighter, more agile platform to encourage
quicker roll out and adaptive technology
Nitin Anand, Vice President - Mobile Data, Digital and
Innovation, Airtel Nigeria
Developing the skills to compete in the unified
communications market
• Using VoLTE powered UC to compete with OTT’s
• Will OTT’s need to partner with MNO’s to utilise VoLTE-
powered unified communications?
• Is integration the access route for telcos?
• Developing the full range of services businesses demand
from UC
Roundtables
1. New strategies for the age old question – how can telcos
monetise apps?
Prince Thomas, Lead Digital Services Department, du
2. The business case - planning out a digital strategy
Roundtables
1. Predicting the demands of the enterprise of the future
2. Partnerships and hybrid models for enterprise offerings
VERTICAL APPLICATIONS
MONETISING CONTENT
14:20
14:20
14:40
14:40
15:00
15:00
15:20
15:20
Becoming the smart telco that creates smart homes
• Using assets and relationships to dominate smart home
services
• Offering REAL value in smart home services
• From air-conditioning to security – which services do
customers really want?
• Expanding network capacity to enable smart home
solutions
• Forming partnerships to offer the full suite of services
Create compelling digitalTV services consumers want
• Get over the first hurdle: use research to convince
stakeholders to build your TV product
• Create innovative products fast - use Lean UX & rapid
prototyping to validate your ideas
• OTT vs IPTV – choose which Middle Eastern TV opportunity
is best for your company
• Future-proof your TV strategy - own, distribute and
monetise content wisely
• Test and learn – trial new products and continuously
improve reduce churn and strengthen customer loyalty
Eewei Chen, Head of User Experience, New Business,
Ooredoo Group
Time to talk about mobile commerce
• Is it finally time for MENA operators to take mobile
payments seriously?
• Not just payments – financial services, advertising and
enterprise services
• Partnering for credibility
Sammy Tuffaha, Director Mobile Commerce, Etisalat
Monetising digital services in Arabia
• Demand profile for digital contents and services
• Disruptive challenges in the marketing of digital products
• Pricing model - effective demand related to innovation in
digital services
• Partnership opportunities – communication and content
service industries
• Content based pricing strategies – opportunities and threats
• Regulatory overpasses and bypasses
Safdar Imam Hyder, Senior Costing Expert, Strategic Finance
Department, Omantel
Winning the mobile advertising battle
• Utilising large networks, customer data and relationships
• Where do telcos fit into the mobile advertising value chain
• Acquiring the right technology to deliver mobile advertising
• Do you have to have an ‘opt-in’ strategy?
Providing a superior media experience
• Providing content to users at scale
• Matching the quality of TV on any device, anywhere
• Addressing challenges for delivering complex, multi-
platform, live streaming and VoD
• Ensuring your services meet high consumer expectations
Reserved for sponsorRoundtables
1. Assessing the potential for other sector applications in
smart cities
Riad Hartani, Partner, Xona Partners
2. Where do telcos fit into the $60bn mobile advertising
value chain?
Dennis Oudejans, Chief Marketing Officer, ChannelVAS
Adil Motani, Product Manager, AdVoice, ChannelVAS
Roundtables
1. Understanding howto successful segment consumer content
Samer Geissah, VP Consumer Home & Multimedia Services
Commercial, du
2. How can operator’s monetise new OTT content partnerships?
DAY TWO
TUESDAY 15TH
SEPTEMBER 2015
PLANNING AND MONETISING NEW DIGITAL, MOBILE AND
HOME SERVICES
Go digital and re-invent your services for business and consumers. Learn how to profit
from the digital transformation today, not next year.
TWME Digital Services explores the operator shift from connectivity provider to lifestyle
platform and how operators can create compelling digital products to supplement the
core revenue streams.
Kyle Whitehill, Chief Executive Officer, Vodafone Qatar
Gurkan Ozturk, Chief Executive Officer, teo
Eewei Chen, Head of User Experience, New Business, Ooredoo Group
Nitin Anand, Vice President - Mobile Data, Digital and Innovation, Airtel Nigeria
WHY ATTEND:
• Learn how to create compelling digital products
• Access new market segments with payments, advertising and health products
• Create new and agile enterprise offerings
• Meet digital and innovation experts from across the region
• Understand how to access and monetise the entertainment sector
WHO ATTENDS:
Chief Innovation Officer and Chief Digital Officer plus Head, VP, Director, Manager for:
Also:
Solution Providers
OTT Players
• Value Added Services
• Smart Services
• Data Services
• Digital
• Digital Services
• Digital Home
• Home Services
• Enterprise
• Mobile
• Innovation
• M2M
• mAdvertising
• mHealth
• Mobile Money
• App Development
• Content
• Broadband
• IPTV
• Voice
• Infrastructure Sharing
• OTT Relations
• Cloud
• App Developers
• Augmented Reality
• Cloud Services

“THE INFORMATION AND
DISCUSSION CRITICAL FOR
TELECOM DECISIONS”
Ooredoo
THE A-Z OF TELECOM OPERATORS
ATTEND THIS SHOW
Meet CXOs, networks, wholesale, digital and customer teams from telecom
operators from across the Middle East and the globe. There is no better place
to network and do business.

IT’SANETWORKING EVENT
ROUNDTABLES
Roundtable discussions led by experts
addressing challenges and opportunities
facing specific telco departments.
Intimate and interactive.
VIP PROGRAM
Our networking team works year round
to build important relationships with
telecom operators. This is how we pack
out the conference with so many telecom
CXOs year after year.
SPEED NETWORKING
Join us at speed networking and
rotate around until you have had 3
minutes in front of every customer and
prospect in the room. Establish valuable
relationships with retail and wholesale
telecom operators that will transform
your business.
TELECOMS WORLD AWARDS
presented by Bharti Airtel
The undisputed mark of success for the
telecoms industry in the Middle East.
There is no better place to network with
telcos in an exclusive and entertaining
environment.
WHOLESALE CARRIER NETWORKING
The TWME Carriers agenda is packed
out with networking specifically for
wholesale carriers.
WHOLESALE SPEED NETWORKING
SESSION
Like speed dating, only more profitable!
Join us for 40 minutes of intense speed
networking that will ensure you take
plenty of business cards back to the office.
WHOLESALE MEETING AREAS
Maximise your time at the show and
qualify the best business leads using our
dedicated meeting areas.
WHOLESALE MEETING ZONE
We do the introductions, you do the
business! Pinpoint your top prospects
at the show and we will make the
introductions easy for you.

AWARDS
www.terrapinn.com/telecomawards
AWARDS CEREMONY: 14th
September
DO YOU WANT THE WORLD TO VIEW YOU AS THE
BEST OPERATOR OR BEST WHOLESALE CARRIER?
THIS IS YOUR CHANCE TO SHINE.
The Telecoms World Awards presented by Bharti Airtel are the undisputed mark
of success for the telecoms industry in the Middle East. Since launching in 2007,
we have rewarded the leading telcos in the region including du, Etisalat, Zain,
Mobily, STC, Ooredoo and many more.
THE JUDGES
Raza Rizvi, Solicitor (England and Wales), Simmons & Simmons Middle East LLP
Karim Taga, Managing Partner, Global Practice Leader TIME, Arthur D. Little
Austria GmbH
Riad Hartani, Partner, Xona Partners
Tony Eid, CEO, Trace Media International UAE
Hermann Riedl, Partner & Managing Director, BCG Middle East
Presented by
THE CATEGORIES
Best Operator
Best Enterprise
Service
Best Brand
Best Operator
Network
Best Network
Infrastructure
Best Customer
Experience
Best Consumer
Service
Best Digital
Service
Best
International
Wholesale Carrier
Best Middle
Eastern
Wholesale Carrier
Best Middle
Eastern
Wholesale Carrier
– Voice
Best Middle
Eastern
Wholesale Carrier
– Data

WHY SPONSOR
WHO SPONSORS
• Wholesale carrier
• VAS and content delivery
• Network infrastructure
• Network equipment
• Billing and OSS
• Cable owners and operators
• IP backbone and infrastructure
• Consultancies
WHY CARRIERS SHOULD SPONSORS
• Meet international wholesale carriers
• Profile your brand and stay ahead of the
competition
• Win new business and stay visible to your
customers
• Let us organise your meetings with
the wholesale carriers you want to do
business with
WHY VENDORS SHOULD SPONSOR
• Meet the A-Z of Middle East operators
• Put your brand at the front of decision
maker’s minds
• Gain face-to-face contact with the market
• Create new business leads
• Educate operators on your product /
services
• Discover the needs of your target market
and match your solutions face-to-face

RESERVEYOURPLACE TODAY
Book now www.terrapinn.com/twmebrochure or call +971 4440 2535
BRING YOUR TEAM
With four different conferences for networks, carriers, digital services and customer
experience make sure every function is present at the show to make sure that they don’t
miss out.
Bring your team and get an extra discount. There are special group packages available call
+971 4 440 2535 for more details or go to terrapinn.com/twmebrochure
The earlier you book the more you’ll save.
It is really easy to book your place online.
Our online calculator will ensure you take advantage of the best deal.
Go online and book now www.terrapinn.com/twmebrochure
Don’t forget to enter special code BD01 to claim the Early Bird discount.
BEFORE
26TH
JUNE
BEFORE
28TH
AUGUST
BEFORE
7TH
AUGUST
FINAL PRICEPACKAGE
$1,705
$3,235
$1,990
$3,775
$1,895
$3,595
$2,085
$3,955
Save up to 35% on group bookings for wholesale carriers
PRICE FOR WHOLESALE
TELECOMS OPERATORS
PRICE FOR VENDORS
2015 SPONSORS
GOLD SPONSOR
MEDIA PARTNERS
ASSOCIATE SPONSORS AWARDS TITLE SPONSOR BAG SPONSOR
LANYARD SPONSOR EXHIBITORS STRATEGIC MEDIA PARTNER
SILVER SPONSORS

Telecoms World Middle East 2015 AMENDS

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