Presentation covering history, current status,strategic management and SWOT analysis of PTCL. Ptcl is number one landline and broadband internet provider in Pakistan.

2. Presentation
Topic; PTCL

3. Group Members
 Malik Waqar Younis
 Nasrullah
 Hassan Ali
 Waqas Ahmad
 Ameer Hamza
BS IT 1B
Department Of Computer Sciences
Bahria University Islamabad

4. Introduction to Telecom industry of Pakistan
 Telecommunication is the transmission of signs,
signals, messages, writings, images and sounds or
intelligence of any nature by wire, radio, optical or
other electromagnetic systems.

5. Telecom industry Continues…
 The telecommunications industry within the sector of
information and communication technology is made up of
all Telecommunications/Telephone companies and internet
service providers and plays the crucial role in the evolution of
mobile communications and the information society.

6. Telecom Players of Pakistan
 PTCL
 Mobilink
 Ufone
 Warid
 Zong
 Telenor

7. Introduction to PTCL
 Largest Telecommunication company of the country
 Holds the status the backbone of the country regarding telecom
 2000 exchanges in Whole country with the largest landlines structure in the
region.
 Provide landline , broadband ,Evo 3G & 4G and smart TV services

8. Introduction continues…
 Government Of Pakistan holds 62% shares of the company while remaining
were sold to Etisalat (26%) and general public (12%) in 2006

9. History of PTCL
 1947 Posts & Telegraph Department established
 1962 Pakistan Telephone & Telegraph Department established
 1990-1991 Pakistan Telecommunication Corporation (PTC) took over
operations and functions from Pakistan Telephone and Telegraph Department
under Pakistan Telecommunication Corporation Act 1991
 1991 Government announced its plans to privatize PTC
 1994 Government issued six million vouchers exchangeable into 600 million
shares each share has value RS 10
 1995, Pakistan Telecommunication (Reorganization) Ordinance formed

10. History Continues…
 1996 Pakistan Telecommunication Company Limited formed
 2001 PTCL launched mobile and data services subsidiaries by the name of
Ufone and PakNet respectively
 2005 Privatization announced
 2006 Company Privatized and shares were sold to etisalat (26%) and general
public (12%)

11.  Daniel Ritz is currently serving as CEO & President of the
organization

12. Vision
 To be the leading Information and Communication Technology
Service Provider in the region by achieving customer satisfaction
and maximizing shareholders' value'.

13. Mission
To achieve our vision by having:
 An organizational environment that fosters professionalism,
motivation and equality.
 An environment that is cost effective and quality conscious.
 Services that are based on the most optimum technology.
 "Quality" and "Time" conscious customer service.
 Sustained growth in earnings and profitability

14. Core Values
 Professional Integrity
 Teamwork
 Customer Satisfaction
 Loyalty to the Company

16. Department wise Hierarchy

17. Product and Services

18. Corporate Strategy
 As seems from the corporate vision the company is focused on to become the
one of the leading ICT Company in the region.
 So every step that management takes s to make the company more effective
in field of ICT.

19.  Broadband
PTCL Broadband is the largest and fastest growing broadband service in
Pakistan. Since its launch on 19th May 2007, the service has grown to serve
over millions of customers in more than 2000 cities and towns.

20. Broadband Packages

21.  Landline
PTCL is the first landline provider in Pakistan with the largest landlines
structure in the region.
AS the landline users are decreased due to the increase in number of mobile
phone users but it is still being used office

22.  Wireless Services
PTCL stepped in wireless services by introducing V-Fone across the country
but company has to step down this service due to increasng interest of
customers toward mobile phones.
So company launches 3G Evo which gain a huge success after sometime they
launches 4G evo which is also gaining success.

23. Growth Strategy
Tablets
 PTCL takes a new stance by launching tablets in market. The tablets are less
expensive than the products already available in markets and PTCL EVO
technology was built in installed in these. This step of PTCL could said to be
the growth strategy of PTCL as it was clearly different from the traditional
products of PTCL.

25. Smart TV

26. Smart TV
 PTCL Smart TV is Pakistan’s pioneer IPTV service, offering viewers high
quality television with a range of exciting features designed to inform and
entertain.
 The service currently offers 100+ live TV channels and over 2000 hours of
entertainment content through its Video on Demand service available in 150
cities.
 Smart TV offers key advantages over conventional cable TV including
higher image quality and clearer sound.

27. Customer Care Services

28. Customer Care Services
 PTCL has taken some good steps for customer care. You can go to PTCL
website where 24/7 live chat is available where you can found the solution of
your problems
 There is online complaint cell where you can register your complaint and can
get the results in 24 hours.
 SMS complaint and a number 1218 for registering your complaint s also
available.
 There is also a self service portal available on web where you can apply for a
new connection.

30. Voluntary Separation Scheme
PTCL launches VSS 4 times
Recently in November 2016 company announced scheme for over 9000 permanent employees
Purpose of this scheme is to increase more and more profit by removing permanent employees and to hire new
employee with less salary and more work load

31. SWOT Analysis
 Pakistan telecommunication company Ltd(PTCL) is the largest
telecommunication company in Pakistan offering number of telephonic and
internet services to customers. This topic is covering strengths, weaknesses,
opportunities and threats of PTCL in detail.

32. Internal Analysis
 Strengths
 All telecommunication companies operating in Pakistan directly or indirectly
dependent upon PTCL network.
 PTCL can be used as a backup network if mobile network is down due to
any reason.
 It has been offering a speedy internet connection(DSL) to customers and
also offers concessions to the students.
 PTCL offering multiple services such as TV, internet and telephone using local
loop.
 Largest landline network of Pakistan.
 It offers low rates for national calls as compares to mobile networks.

33. Internal Analysis Continues…
 Weaknesses
 Complaints due to improper management.
 Financial Disturbance due to VSS.
 Lack of coordination with the other departments.
 Flat organizational structure.
 Bureaucratic environment.
 Political intervention in decision making.
 Wireless coverage and service is very poor.
 Functional units are not well organized.
 Weak marketing of new services.
 Form processing for new connection takes more time in large cities.

34. External Analysis
 Opportunities
 Joint ventures with other telecommunication companies for introducing new services.
 Improvements in customer services.
 Hire technical staff to reduce level of DSL issues in order to increase customer
satisfaction.
 Aggressive marketing is required to promote offered services and give hard time to
competitors.
 Increase market share of internet services.
 Adopt latest technology.
 Increasing growth in telecom sector.
 PTCL can show its interest in educating people & increasing literality rate. In this way,
PTCL will not only fulfill its social responsibility but will also be able to increase
awareness rate

35. External Analysis Continues…
 Threats
 Strong competition from telecommunication companies.
 Energy crises throughout the country.
 Rapid raise in government taxes.
 Political instability.
 Security issues.
 Cybercrimes percentage is increasing.
 Inconsistent decisions by company management.
 The rise of mobile, decline of landline business & the fixed-mobile convergence.
 Threats and Risks for PTCL from 3G.
 Government policies can affect the performance of PTCL. Hence government policies
will be a real threat for PTCL if they are not in favor of PTCL business activities. This can
affect the recruiting policies of PTCL.

36. Future Of PTCL
 Future of telecom industry in Pakistan is very bright
many of the multinational companies are ready to
invest in this emerging telecom industry of Pakistan.
 CPEC is a great example in this scenario as it could
prove to be the game changer and there are lot of
chances for PTCL to avail this golden opportunity.

37. Continues…
 PTCL can improve its business by improving its customer care services and by
improving its infrastructure throughout the country to give its customer a better
quality of broadband landline and wirelesses services.
 So it could be said that if PTCL carries its way with better strategies it could build a
great future.

38. Any Questions!

39. Thank You