1. Mohamed Shaheen MBA 1
Profile
Skilled Marketing & Sales professional focused on exceeding revenue goals, driving
high-volume new user acquisition and growing subscription-based businesses.
Versed in all aspects of marketing campaigns from concept development to
execution and launch. Developed various programs for increasing brand presence in
market and facilitated sales.
Experience
Company: Philips (May 2010- Dec 2014)
Title: Marketing Manager & Brand Ambassador.
Define, execute and evaluate promotional plan for assigned market (per key
customer) to achieve maximum returns (AOP 40 Million USD); co- operate closely
with marcom department to develop the promotional tools (incl POS) and to
evaluate ROI for each promotion.
Responsible for Product Marketing management from cradle to grave.
Responsible for Annual Marcom Budget.
Official Brand Ambassador. Currently managing the new Philips Brand Promise in
terms of increasing the awareness internally and across the market.
Managing the CSR (Corporate Social Responsibility) program.
Monitor and manage the promotional budget and initiatives execution. Drive sales
forecast and planning in close cooperation with sales.
Develop and implement agreements, on close basis with sales force, with
customers on receiving sell-out data on monthly basis.
Analyze sell-out data and build strong improvement actions in close cooperation
with sales force.
Develop and execute programs for growing sales on value-added products.
Coordinate trade related activities with marketing and sales including new product
launch materials, tools and presentation materials for trade shows, customer
reviews and customer meetings and trainings.
Gather & Analyze monthly market data on competitors; pricing; but also cross
category developments.
562- 256-0073
msssh25@gmail.com
Legally Authorized to live
and work in USA for any
employer (Permanent
Resident)

2. Mohamed Shaheen MBA 2
Company : Hewlett Packard International (August 2008- April 2010)
Title: Regional Sales Manager.
Responsible for Managing the Key Accounts in terms of maintaining healthy long-
lasting business relationship with the Key persons in each & every Account (Decision
Maker & Influencer) to secure our market share & attack competition to increase
market share.
Continuous cooperation with the marketing team to conduct the events &
promotions to increase the customer loyalty.
Coordinating with the Technology Consultants team to deliver the needed technical
Data along with the Commercial ones.
Company: Global Distribution LTD (July 2005– June 2008)
Title: Business Development Manager.
Responsible for AOP achievement (10 Million USD) by managing & promoting data
networks products.
Responsible for the Relation with the international Vendors like Cisco for the active
components & Premium Line for the Passive components (Structured Cabling).
Responsible to initiate & Implement the Business plan & coordinate with the Sales &
Marketing Manager to Initiate & Implement the Marketing Plan. Continuous
cooperation with the CEO to make sure that the Business is heading to the desired
Direction.
Competition Monitoring to set my Company in the fittest market position
To supervise subordinates to achieve our whole target as one team by applying the
leader role not the manager one.
Company : Mobinil, Mobile Network Operator (Sep.2000 – Feb. 2005)
Title: Customer services representative.
Responsible for handling various customer inquiries to transfer my product
specifications to benefits that will meet with the customer inquires to attain his
satisfaction, increase his loyalty & to exceed his expectations
Education
MBA - University of Leicester, UK. (2012-2015).
Bachelor of Accounting (English Section) Ain Shams University 2000
Skills
Microsoft Office. Siebel (CRM). Sandy (CRM). Ferma application. Outlook.
Powerpoint, etc..
References
Furnished upon request.