Peter Konigsbacher has over 20 years of experience in marketing, brand management, and sales promotion for major CPG and financial clients. He holds an MBA from Columbia University and a BA from Colgate University. Currently he is the EVP of Marketing and Sales at Partnerships at Retail, where he leads strategic planning, program performance analysis, and new business development. Previously he held senior marketing roles at several advertising and promotions agencies.

1. Peter L. Konigsbacher
1718 Crooked Pine rd. Wilmington, N.C. 28411•
email: kngsbchr@yahoo.com • Cell (614) 581-3175
Education
MBA, Marketing Concentration: Columbia University Graduate School of
Business
BA, Major English Literature: Colgate University
Skills Experience Overview
Multi-disciplined, strategically focused, CPG trained marketer (Sales Promotion,
Advertising, Brand Mgmt.) A highly creative problem solver and marketing expert
with significant experience (20+years) leading teams to initiate/oversee and
execute the following campaign efforts/ initiatives and new mktg. projects in Mktg.
Dept.: annual strategy, marketing event calendar, advertising, merchandising,
collateral, sales promotions, events, pre-post trade show mktg. efforts,
competitive analysis, market research and product innovation. Generated record
breaking sales, significant share gains, and improved cost efficiencies for a broad
spectrum of Blue Chip Clients including: Nestle, Pillsbury, Bayer Pharmaceuticals,
Comcast Cable, Michelin Tire, Mazda Motors, Bank One (JPM Chase), Citibank
and Marshall and Illsley bank.
Work Experience
PARTNERSHIPS AT RETAIL
2009-07 - Present
EVP MARKETING AND SALES
Responsibilities: Direct planning and execution of customized CPG
manufacturer national, regional and account specific consumer promotion based
partnership shopper marketing and sales programs that deliver strong
incremental lift and ROI by leveraging partner marketing resources to drive retail
store merchandising, display, advertising support. Co-director strategic planning
and marketing, program performance analyses, new business development,
proposals, negotiating fees, and creation of corporate
communications/presentations. Accomplishments: CPR programs on average
have been delivering 95% POS and display merchandising compliance (versus
60-75% industry average) in all authorized stores. Coke /Zatarain' s program
backroom audits revealed 50% mismatch between retailer store orders and
retailer shipments, yielding display placement in 25% of "non ordering" stores
and double digit sell-through over objectives. Ability to successfully multi-task
several jobs at once. Managed large account groups of clients or client teams.

2. Pursued new business opportunities for existing clients. Responsibility for
managing marketing budget, P&L for group. Directed account management
activities within my team and group.
D.L. RYAN- PROMOTIONS AGENCY
2002-12 - 2009-07
SR. MANAGING DIRECTOR
Responsibilities: Established effective working relationships with client front line
operations, product owner/manager, retail sales/support and creative/graphic
design teams to create high impact integrated marketing communications and
sales campaigns. Demonstrated effective day-to day leader providing client and
agency support team direction, guidance, identifying marketing and sales
opportunities, managing and mentoring of direct reports including Mktg.
Coordinators. Proposed and managed/ executed proven marketing strategies,
annual plans managed creative process development and execution of branch
merchandising, collateral, sales campaigns advertising, advertising, promotional
media, calendar, budgets and P&L for annual major retail programs for the
following Clients: Financial-Bank One (now JP Morgan/Chase). Led team of 12 in
developing quarterly, retail bank consumer campaigns supporting sales of a wide
range of consumer and small business bank products and services. Major food
retail-Nestle Stouffers and Hot Pockets Brands- Directed 8 person Stouffers team
developing 7- figure annual integrated CPG sales promotion and shopper
marketing plans/execution. Cooper Tire- Developed companies first annual
integrated marketing plans with Fahlgren Advertising, employing TV/Web
advertising, sales promotion and event marketing. Accomplishments Bank
One: ADDY Award winning 2008 Bank One "Banking In Tune With Your Life", a
digital and traditional media supported marketing program involving over 700
retail bank locations, drove product, service awareness and interest while
increasing total annual new account openings by over 20% in 8 weeks with costs
40% below forecast. New centralized advertising and merchandising planning
and distribution system generated an 8 fold increase in efficiencies, saving Bank
One well over $1MM annually. Stouffers and Hot Pockets: Received American
Advt. Fed. 2004 Award of Excellence for joint promotion with Texas Toast,
developed innovative new in-store media vehicles offering better customer
targeting, and significantly increased retail multi-brand messaging capacity while
saving Brand over $500M annually. Cooper Tire: 2009 "Take The Money and
Run" integrated marketing (digital and traditional media and promotional) event
drove demand during category downturn, breaking the all time corporate
quarterly sales record. “Take The Money is now an annual evergreen program
(repeated in 2010, 2011).

3. D.L. RYAN EMERGING MKTS. GROUP
1994-10 – 2002-12
VICE PRESIDENT, MANAGING DIRECTOR
Responsibilities: At request of Agency Chairman, provided highly successful
Senior Account Team leadership and key Client annual planning for office start-
ups (Mattel Toys in Toronto and Pillsbury in Minneapolis), requiring the ability to
quickly establish credibility, develop personal Agency and Brand relationships.
Grew Michelin account to second largest account in Promotion Agency,
increasing annual profits by over $1MM. Accomplishments Pillsbury
national consumer promotion strategic defense plan in 2000 successfully
maintained Hungry Jack breakfast category share with 1/3 budget of “Eggo”
Brand Waffles during their introduction of 20% more everyday) value strategy.
Fisher Price new mom retention building program launched in 2002 generated a
$1.5MM increase in annual profits. Michelin High Performance Tire Event
program delivered ROI exceeding goal by 75% identified by Independent Tire
Dealers as industry' s "best in class" training program. Comcast "Summer Rerun
Blues" 2002 integrated marketing campaign identified consumer summer rerun
boredom as key sales leverage point that insight, combined with a unique
concept including a value added "designer" sunglasses offer, delivered highest
national quarterly sales gain ever reported (2.5%).
FOOTE CONE BELDING INTEGRATED COMMUNICATIONS
Position: VICE PRESIDENT, MANAGING DIRECTOR
Clients: Campbell Soup, Mazda Motors, Citibank, RJR
WELLS RICH GREENE ADVERTISING
Position: VICE PRESIDENT, ACCOUNT SUPERVISOR.
Clients: Alka-Seltzer, Alka-Seltzer Plus Cold Medicine.
BBDO ADVERTISING
Position: ACCOUNT SUPERVISOR, ACCOUNT EXECUTIVE
Clients: Pepsi Cola: Diet Pepsi, Pepsi International
COLGATE PALMOLIVE COMPANY
Position: PRODUCT MANAGER/ASSOCIATE PRODUCT MANAGER New
Products Personal Care Products Division