The digipak for the Arctic Monkeys album "Whatever People Say I Am, That's What I'm Not" uses a grayscale black and white color scheme that presents a specific style. The front cover features the band's recognizable logo and a centrally-framed image of a man smoking, representing the album's rebellious indie rock genre. The back cover lists the track titles in an unusual but effective plain text style without numbers and shows the same man in a different pose, giving the impression he was not ready for the photo. The CD itself features a black and white image of cigarette butts that connects it visually to the album covers.

1. The Artic Monkeys - Whatever People Say I
Am, That’s What I’m Not - Digipak Analysis
This digipak uses a grayscale colour scheme, black and white is very effect for a digipak because it
presents a very specific style that is shown, it gives a nice effect. The logo shown on the front cover
is the logo used for all Arctic Monkeys work, this will be an instantly recognisable feature for their
fans as they will automatically know that this is from the Arctic Monkeys. The man smoking on the
front of the CD cover is centrally framed, showing he is important, the fact he is smoking is reference
to the rebellious nature of the Indie Rock genre and the idea of ‘doing what you want to do’. The
man is a reflection on how the band portray themselves, as working class citizens, which they
somewhat were at the time because this was their debut album. The smoking is evidence of this
because, in the photo shoot and on the cover of the digipak, smoking shouldn’t really be there as it
sets a bad example, however it adds to the style and look of the digipak. The black and white colour
scheme, and the smoking is a reflection on the songs used in the music video as they could be
considered ‘bad’ due to the themes in the song and the use of language.
The back of the CD cover features the track list, a common feature on digipaks. It is framed to the
left of the back cover and is white, which works well with the grayscale style. The text is plain, but
does not contain capital letters, which is a very unique but effective style and I think it works well.
The text is easy to read, however the track list does not include track numbers, which is strange. The
image used is the same man from the front cover, but in this image he is looking in a different
direction with a hand on his face, giving the impression that he wasn’t ready for the photo. This adds
to the laidback approach to the genre and this simple but effective image works well with the
ideology of the genre. The back of the cover also includes the barcode and record label logo, which

2. are vitals on a digipak, it also includes any other information that could be included, including
copyright information.
The CD itself is a black and white image of lots of put out cigarettes this links to the covers. It doesn’t
what CD it is on the CD itself but due to the cigarette imagery the two could be placed together. This
CD is very unique and it would be very rare to find another one like it. So therefore this adds to the
likelihood of a sale.