Nestle, India MBA Internship Project. Project Name- "Shopper Insight Study"

1. PREPARED BY : MITHESH WAINGANKAR, MBA (Marketing)/ SIBM (Mumbai)

2.  “Nestlé” is a Swiss-German word which means “Little
Nest” which is its trademark.
 Nestle is the world’s largest and leading food, nutrition,
health and wellness company.
 5th largest company of the world according to its
turnover.
 Nestlé has 449 factories, operates in 194 countries, and
employs around 339,000 people.
 Nestlé brands in India comes under this category milk
and nutrition, chocolates and confectionery, Beverages,
preparing dishes and cooking aid.

3.  Maggi is an international brand of seasonings, instant
soups, and noodles that originated in Switzerland.
 It was acquired by Nestlé in 1947.
 Maggi instant noodles are popular in India and
Malaysia.
 Nestle has 39% market share in Malaysia, where
"Maggi" is synonymous with instant noodles, and 90%
market share in India.

4.  Shopper insight is to understand the shopping
experience including shopper’s needs, shopper’s states,
shopping occasions, shopper behavior in store drives
behind the purchase decisions at shelf and reaction
patterns.
 Shopper – who comes to The market for shopping
purpose.
 To study the shopper’s behavior while shopping.
 Interacted with 700 customer who prefer noodles.

5.  It is grouping of similar outlet That satisfy shoppers
similar need.
 Similar needs = similar product+ similar pattern of
buying.
 There are 11 channels in all. They are grocery small,
grocery large, super market, wholesalers, re-
distributor, e- commerce, out of home, bakery,
convenience, chemist, plan plus.
 Super market was handed over to me.

6.  To see the various options regarding Maggi Noodles
after the crises.
 To know about the complete perception of Maggi
Noodles in the market by including not only from the
consumer but also from the retailers.
 To understand the brand loyalty towards the Maggi
Noodles.

7.  Loyal customers.
 Consumer still fear to buy.(more health conscious)
 Approx. 60-70% still have the same trust on Maggi.

8.  No shared outcomes from the company.
 Many are still the Maggi likers.
 New flavors especially Chinese