Nestle Products

1. Presented By Akash Varma

2. About Nestlé
 Nestlé S.A. is a Swiss transnational food and beverage
 Headquartered in Vevey, Vaud, Switzerland
 It is the largest food company in the world measured by revenues
 Ranked #72 on the Fortune Global 500 in 2014.
 Nestlé was formed in 1905 by the merger of the Anglo-Swiss Milk
Company and Farine Lactée Henri Nestlé
 Nestle first product was "Farine Lactee Nestle" an infant cereal
 In 1905, Nestle acquired the Anglo-Swiss Condensed Milk
Company.
 Nestlé responded to India's aspirations by forming a company in
India and set up its first factory in 1961 at Moga, Punjab.
Henri o nestle

3. Nestlé India
 Nestle's relationship with India started in 1912. It began trading as
The Nestlé Anglo-Swiss Condensed Milk Company
 Nestlé India’s first production facility, set up in 1961 at Moga
(Punjab), was followed soon after by its second plant, set up at
Choladi (Tamil Nadu), in 1967. Consequently, Nestlé India set up
factories in Nanjangud (Karnataka), in 1989, and Samalkha
(Haryana), in 1993. This was succeeded by the commissioning of
two more factories - at Ponda and Bicholim, Goa, in 1995 and 1997
respectively. The seventh factory was set up at Pantnagar,
Uttarakhand, in 2006.The 8th
Factory was set up at Tahliwal,
Himachal Pradesh, in 2012.

4. Nestlé Moga, Punjab

5. Nestle Product
Milk Products and Nutrition
NESTLÉ EVERYDAY Dairy Whitener
NESTLÉ a+ Nourish Milk and a+ Nourish Dahi
NESTLÉ a+ SLIM Milk and a+ SLIM Dahi
NESTLÉ ACTIPLUS Probiotic Dahi
NESTLÉ Bhuna Jeera Raita
NESTLÉ Real Fruit Yoghurts
NESTLÉ MILKMAID
NESTLÉ EVERYDAY Ghee

6. Beverages
NESCAFÉ
NESCAFÉ CLASSIC
NESCAFÉ SUNRISE
NESTEA ICED TEA
NESCAFÉ CAPPUCCINO
NESCAFÉ GOLD

7. Prepared Dishes and Cooking Aids
MAGGI 2-Minute Noodles
MAGGI Xtra-delicious Chicken Noodles
MAGGI Vegetable Atta Noodles
MAGGI Cuppa Mania
MAGGI Bhuna Masala
MAGGI Coconut Milk Powder
MAGGI Magic CUBES
MAGGI Masala-ae-Magic
MAGGI Nutri-licious PAZZTA
MAGGI Sauces
MAGGI HUNGROOO™

8. Chocolates & Confectionery
• NESTLÉ Extra Smooth
• NESTLÉ KITKAT
SENSES
• NESTLÉ ALPINO™
• NESTLÉ KITKAT
• NESTLÉ BAR ONE
• NESTLÉ MUNCH
• NESTLÉ CLASSIC

9. Vending and Food Services
• Nestlé Professional, an organization dedicated to
better serve the requirements of the Out Of Home
---with three clear ambitions.
 Use their global consumer insight to deliver profitable
new business ideas for customers.
 Build closer working relationships with customers, and
their foodservice partner.
 Use the strength of Nestle as trusted brands, products
and systems to help their customers drive profitable
growth and customer satisfaction.
>There goal is to build an intimate partnership with their
customers

10. Beverages Sytstem
NESCAFÉ Table Top Double Option
NESCAFÉ Table Top Triple/Four Option
NESCAFÉ Alegria 8/60
EZ Care
QUENCHER
Beverage Solution Products
NESCAFÉ Premix
NESCAFÉ Sunrise Premix **
NESCAFÉ Caramel Macchiato
NESTEA Premium Cardamom Tea Premix
NESTEA Plain Tea Premix
EVERDAY Premix
EVERDAY Low Sugar Premix
NESTLÉ NESQUIK Premix
NESTEA Iced Tea Premix (Lemon)
NESCAFÉ Frappe Premix
MAGGI Hot Cup Soup

11. Tagline of Nestle
• Argentina:”Change the day start within”
• Germany: Give yourself a break”
• United state: “The smart choice”
• India:”good food good life”

12. Strategies
• Nescafe employs a “think globally ,act
locally” strategy nescafe coffee is
marketed as global brand even through
advertisement messages and product
formulation very to suit cultural .
• Nestle uses the most suitable language for
advertising in different countries .

13. • Nestlé is the biggest food company in the world, with a
market capitalisation of roughly 191 billion Swiss francs,
which is more than 200 billion U.S. dollars.
In 2011,
consolidated sales were 107.6 billion and net profit was
10.43 billion