Grow your vegan brand with these five tips to reach non-vegan customers. Level up with Levo!

1. How To Market
Your Vegan
Brand To
Non-Vegans

2. Most People Who Buy Vegan
Products Aren’t Vegans
Veganism is growing faster than a sunflower in the summer, as now
6%, or 9.7 million Americans, identify as vegan.
However, according to the latest market research, most people who eat
vegan products are omnivores who could potentially become vegan…or
they are purchasing the product because they like it.

3. Decide and Define What Your
Company Believes.
Deciding what you company believes, its values, its purpose and its
goals will help you narrow down your target audience.

4. Now that you know what you believe,
it’s time to define your target audience.
Vegans
and/or potential
vegans.
Vegetarians and
vegans familiar
with plant-based
news, products,
and services.
Those who
aren’t.
The consumers we
want to entice to try
a new product.
Here are two main choices:

5. Decide on Your Approach.
The approach you take will drive your tone of voice, marketing tactics
and media placement.

6. Here are a few possible approaches.
Challenge the
status quo.
Take an extremely
irreverent, or
hysterical tone.
While it shows your
passion and
purpose, it can be
tricky to pull off.
Play nice with a
little spice.
Be welcoming and
inclusive to all
people, whether
they’re vegan or not.
Be an ambassador to
veganism.

7. “
“
“
Challenger brands are experts in the world
of disruption. They have a vision of the
future that requires a complete change in
the status quo, and that pushes people to
take notice.
~ Fabrik Brands
Challenge the status quo.

8. “
“
“
You attract more flies with honey than with
vinegar.
~ Giovanni Torriano
Play nice with a little spice.

10. • Segment customers based on different factors - Once you’ve
segmented your audience(s), focus your marketing according to your budget
• Use the right messaging - your messaging to should be based on what
matters to them. Answer the question “What’s in it for me?”.
• Use Influencer Marketing – Partner with vegan and non–vegan influencers. Ask
them to review the plant-based products, services, and curate your content.
influencer that matches your target segment.
• Public Relations - PR can expand your customer base, exponentially. Writing
press releases or articles are great ways to reach non–vegans.
•
• Bust myths - There so many myths surrounding vegan products. Educate,
educate, educate your audience.
5 Ways to Market Your Vegan
Brand to Non–Vegans

11. Striking a balance between passionately positioning your brand as “vegan”, and at the
same time succeeding at attracting non-vegans can be a challenge.
You don’t have to do it alone; we’re
here to help.
Level up with Levo!

12. Let’s Connect.