Nestle Marketing Management:

2. Nestle:
 By:
 Email: Waleedfs@yahoo.com
 Contact: +923129200913

4. History
 The founder of Nestle company is Henri
Nestle. Nestle was formed in 1905 by the
merger of the ANGLO-SWISS MILK company.
 Nestle was listed NO 1 in the fortune global
500 as the world’s most profitable corporation.
 , Nestle ranked No.11 in the FT Global 500
2014.
 Its headquarters are in Vevy, Vaud and
Switzerland.

8. DEPARTMENTS OF
COMPANY
 Marketing
 Finance and Control
 Human Resources (HR)
 Information Systems/Information
Technology (IS/IT)
 Supply Chain
 Safety, Health and the Environment (SHE)

9. Product Line of Nestle
Company:
 It has a large product line including
 Baby food,
 Medical foods,
 Coffee and tea,
 Dairy products,
 Breakfast cerelas,
 Bottled water,
 Ice creams,
 Pet foods frozen foods
 Snacks.

10. Selected product:
MilkPak

12. Justification of selective products of Nestle
Company:
 Justification of selective products of Nestle Company:
Nestle is offering a high quantity products as milk juices, Baby food,
medical foods, coffee and tea, dairy products, breakfast cerelas,
confectionery, bottled water, ice creams, pet foods frozen foods,
snacks .
 I selected nestle milk because the demand of this product is very
high throughout the world.It is a product which is daily used in
routine life.
 Milk is used for preparing daily dishes like sweets and tea etc. It is
used for children also .
 In daily routine without milk it is difficult to survive that’s why its
ssdemand is high than other products of Nestle.
 Milk is required by different countries. Similarly the water, tea and
milk are the things which are daily required by every type if
customers these are basic needs of people so I selected milk of
Nestle Company

13. Competitors of Nestle Company:

14. COMPATITORS
 Following are the important competitors of nestle
company.
 Keurig
 Groupe Danone
 Mars
 Yinlu Foods
 Unilver
 General Mills
 Kraft
 Cadbury
 Pepsi

15. Brands of Nestle Company:

16. Brand

17. Milk Brand Ranking
 1. Nestle Milkpak
 2. Haleeb
 3. Everyday
 4. Olper's
 5.Tarang
 6. Nido
 7. Loose/ Unbranded milk
 8. Dairy Queen
 9.TeaMax

18. Brand Equity

19. It has more than 339,000employees. Its sales
revenue is $92.83B each year
Operating income CHF14.0 billion
Profit CHF 14.5 billion
Equity CHF71.88 billion
FinancialPosition (EPS)

20. Managerial implicationss of Nestle
company
 Nestle manager at all levels are more concerned with
the leading and inspiring people to at value to the
company and society.
 For archiving success the manager should fulfill
following principles
 Lead to win
 Manage for result
 Grow talent & teams
 Compete &contact externally

21.  Suggestion
 This company should offer its products in
those countries where he development level is
low
 It should increase the demand by high
marketing and advertisements
 This company should enlarge its products line
by other products like fast food etc.