SlideShare a Scribd company logo
1 of 31
NESTLE AND DRIVERS
        OF
  INTERNATIONAL
     BUSINESS
PRESENTATION OVERVIEW
GROUP 9                GROUP 10
GAURAV KUMAR           SUDHIR KUMAR
RAVINDRA VISHVAKARMA   YATISH MITTAL
RAHUL SINGH            ARUN JOSHI
RAHUL CHAWLA           AMIT KUMAY YADAV
SUMIT KUMAR             VIKRANT ARORA
MANISH KUMAR           RAJNISH KUMAR
INTRODUCTION
Definition and Meaning
•To move about in one's place, like a bird when
shaping the interior of her nest or a young bird
getting close to the parent; as, a child nestles

•To cherish, as a bird to her young.
• It is like when a mother bird provide food and
  care of her babies in her nest, in the same way
  nestle take care the babies just like their
  mothers.
• In the second definition CHERISH means to be
  attached , mother always to be with their
  babies just the same way nestle to be with us.
• Nestle was founded in 1866 by Henri nestle.
• It’s headquater is in “vevey” Switzerland.
• It is the largest food and nutrition company in
  the world.
• It’s first product was for babies and it also
  deals in many products like coffee, dairy
  product, breakfast
  cereals, confectionary, bottled water, ice-
  cream, etc.
History
• In the 1860s, Henri Nestle developed a food
  for babies who were unable to breastfeed.
• By the early 1900s the company was
  operating factories in US, UK, Germany and
  Spain
• After the 1st world war the production had
  become doubled
History
• After the 2nd world war company’s profit
  dropped
• The end of 2nd world war was the beginning of
  a dynamic phase for Nestle
• After the war, The company launched its
  newest product Nescafe(“Nestle Coffee”)
  which became the staple drink of the US
  military.
Mergers and Acquisition
• 1947 :- Maggie
• 1950 :- Croose and Blackwell
• 1963 :- Findus
• 1977 :- Alcon Laboratories Inc
• 2005 :- Bought the Greek company Delta Ice
  Cream for 240 million
• Jan 2006 :- Took full ownership of Dreyer’s. Thus
  it became the world’s largest Ice Cream maker
Mergers and Acquisition
 Nov 2006 :- Purchased the medical nutrition
  division of Novartis Pharmaceutical for $ 2.5
  billion
 2007 :- Acquired milk flavoring product
 Known as Ovaltine
 April 2007 :- Returning to its root Nestle bought
  US baby food manufacturer ‘Gerber’ for $ 5.5
  billion
 Dec 2007 :- Partnership with Belgian chocolate
  maker ‘Pierre Marcolini’.
BUSINESS PRINCIPLE
•   Value Of Goodwill
•   Wide Focus
•   Absolute Customerisation
•   Corporate Convergence
•   Appropriate Man Power Planning
•   Observes The Legal And Regulatory
    Framework
GENE TECHNOLOGY

    •Responsible Application Of
    G.M.O
    •Improve Nutrient Value Of
     Food
    •Confirm Positive Effect On
    Health
    •Enhance Sustainable Agricultural
    Practice
COMMITMENT TO SOUTH AFRICA
• Good Food Good Life
• Localization
• PPP Strategy
• First Factory Was Established In 1927 In South
  Africa And Has Been Operating For The Past 94
  Years.
• To Succeed It Requires Patience , Dedication
  , Perseverance.
CONTRIBUTION TO ECONOMIC
      GROWTH AND DEVELOPMENT
•   Job Opportunity
•   The Millennium Development Goals
•   Innovation
•   Partnership With UNHCR.
CONTEMPRARY SCENARIO
  The current status of the company can be
  explained by the following heads :-
• Brands
• Services
BRANDS OF NESTLE
•   Baby Products
•   Milk Products And Nutrients
•   Beverages
•   Chocolates
•   Prepared Dishes And Cooking Aids
SERVICES
         • Nestle Family




• Nestle Start Healthy Stay Healthy
NESTLE DONATIONS
•   Lip service on ethics
•   Voluntary sector
•   Water donation
•   Financial donation
•   Cultural activity
•   Contributes to program
STRENGTH
•Parent support
•Brand strength
•Product innovation
•Strong financial
 position
•Model operation facility
•Compensate losses
WEAKNESS

     •Raw material
     • Packaging
     •Export
     •Supply chain
OPPORTUNITY


•Backward Integration
•Expansion
•Product Offering
•Global Hub
THREAT

•Competition
•Changing Consumer
 Trend
•Sectoral Woes
•Political Scenario
CONTROVERSY AND CRITICISM
•   Marketing Of Formulas
•   Ethiopian Debt
•   Chinese Milk Scandal
•   Green Washing Advertising Campaign
•   Child Labor - Dark Side
WHY DID NESTLE FOLLOWED A
  VARIETY OF STRATEGY OF MERGER
         AND EXMANSION
• To expand business beyond its home country
• To overcome competition
• To overcome the fluctuation in demand
WHY DID NESTLE DIVERSIFY ITS
    PRODUCT BASED ON RELATED
     DIVERCIFICATION STRATEGY
• They had rich experience in the field
• Nestle is based in innovation and renovation
• To use their technical expertise
HOW DID THE DRIVERS OF
   GLOBALISATION HELP NESTLE TO
       GROW AT A FAST RATE
• In 1990 trade barriers crumbled thus allowed
  company to use less costly import and export
  duties.
• World market developed into more or less
  integrated trade areas.
WHY DID NESTLE CONCENTRATE ON
RESPONSIBILITY TO THE COMMUNITY
• The aim of company is to build business based
  on sound human values and principles.
• Basic foundation of company remains to
  reflect the basic ideas of fairness , honesty
  and general concern for people.
Nestle

More Related Content

What's hot

Nestle-business-presentation
 Nestle-business-presentation Nestle-business-presentation
Nestle-business-presentation
Manmeet Singh
 
Nestle presentation of management
Nestle presentation of management Nestle presentation of management
Nestle presentation of management
Sarwat Shabbir
 

What's hot (20)

Nestle
NestleNestle
Nestle
 
Nestle project
Nestle projectNestle project
Nestle project
 
Nestle-business-presentation
 Nestle-business-presentation Nestle-business-presentation
Nestle-business-presentation
 
nestle International business management slides
nestle International business management slidesnestle International business management slides
nestle International business management slides
 
Nestlé Case Study
Nestlé Case StudyNestlé Case Study
Nestlé Case Study
 
Nestle ppt
Nestle pptNestle ppt
Nestle ppt
 
Nestle
NestleNestle
Nestle
 
Nestle presentation
Nestle presentationNestle presentation
Nestle presentation
 
Nestlé Manage it Company
Nestlé Manage it CompanyNestlé Manage it Company
Nestlé Manage it Company
 
Nestle presentation of management
Nestle presentation of management Nestle presentation of management
Nestle presentation of management
 
Dove-STP:
Dove-STP:Dove-STP:
Dove-STP:
 
Marketing Strategy of Nestle ppt
Marketing Strategy of Nestle pptMarketing Strategy of Nestle ppt
Marketing Strategy of Nestle ppt
 
nestle International business management word documents
nestle International business management word documentsnestle International business management word documents
nestle International business management word documents
 
Nestle marketing mix
Nestle marketing mixNestle marketing mix
Nestle marketing mix
 
Nestle
NestleNestle
Nestle
 
Nestle presentation
Nestle presentationNestle presentation
Nestle presentation
 
Nestle
NestleNestle
Nestle
 
Nestle- Company profile
Nestle- Company profile Nestle- Company profile
Nestle- Company profile
 
Introduction of Nestle
Introduction of NestleIntroduction of Nestle
Introduction of Nestle
 
Nestle india presentation ppt
Nestle india presentation pptNestle india presentation ppt
Nestle india presentation ppt
 

Similar to Nestle

nestle-120102130837-phpapp01.pdf
nestle-120102130837-phpapp01.pdfnestle-120102130837-phpapp01.pdf
nestle-120102130837-phpapp01.pdf
chandansahoo82
 
nestle in pakistan
nestle in pakistannestle in pakistan
nestle in pakistan
Neelam Asad
 

Similar to Nestle (20)

nestle-120102130837-phpapp01.pdf
nestle-120102130837-phpapp01.pdfnestle-120102130837-phpapp01.pdf
nestle-120102130837-phpapp01.pdf
 
 
Nestle presntation Atif Nawaz
Nestle presntation Atif NawazNestle presntation Atif Nawaz
Nestle presntation Atif Nawaz
 
a study on marketing syrayegies
a study on marketing syrayegiesa study on marketing syrayegies
a study on marketing syrayegies
 
Nestle
NestleNestle
Nestle
 
POM, Project on Nestle
POM, Project on NestlePOM, Project on Nestle
POM, Project on Nestle
 
Brand audit of Nestle
Brand audit of NestleBrand audit of Nestle
Brand audit of Nestle
 
Nestle project presentation Principles of marketing
Nestle project presentation Principles of marketingNestle project presentation Principles of marketing
Nestle project presentation Principles of marketing
 
Nestle HRM and SWOT analysis
Nestle HRM and SWOT analysisNestle HRM and SWOT analysis
Nestle HRM and SWOT analysis
 
Nestly ratio analysis
Nestly ratio analysisNestly ratio analysis
Nestly ratio analysis
 
Final project on nestle
Final project on nestleFinal project on nestle
Final project on nestle
 
Nestle
NestleNestle
Nestle
 
Nestle
NestleNestle
Nestle
 
Global brand case study- colgate
Global brand case study- colgateGlobal brand case study- colgate
Global brand case study- colgate
 
nestle in pakistan
nestle in pakistannestle in pakistan
nestle in pakistan
 
Nestle global
Nestle globalNestle global
Nestle global
 
Nestle internship report
Nestle internship reportNestle internship report
Nestle internship report
 
swot analysis on nestle
swot analysis on nestleswot analysis on nestle
swot analysis on nestle
 
About nestle...!!
 About nestle...!! About nestle...!!
About nestle...!!
 
Nestle
NestleNestle
Nestle
 

More from Sudhir Singh Rajput

Johnson & Johnson's Tylenol Crisis
Johnson & Johnson's Tylenol CrisisJohnson & Johnson's Tylenol Crisis
Johnson & Johnson's Tylenol Crisis
Sudhir Singh Rajput
 

More from Sudhir Singh Rajput (20)

Project HUL SSR
Project HUL SSRProject HUL SSR
Project HUL SSR
 
Tcs crm
Tcs crmTcs crm
Tcs crm
 
TCS CRM
TCS CRMTCS CRM
TCS CRM
 
TCS CRM
TCS CRMTCS CRM
TCS CRM
 
Endowment Policy SSR
Endowment Policy SSREndowment Policy SSR
Endowment Policy SSR
 
Automobile Business Environment
Automobile Business EnvironmentAutomobile Business Environment
Automobile Business Environment
 
Lucknow mahotsava
Lucknow mahotsavaLucknow mahotsava
Lucknow mahotsava
 
Lucknow mahotsava
Lucknow mahotsavaLucknow mahotsava
Lucknow mahotsava
 
Saffola
Saffola Saffola
Saffola
 
Hong kong disneyland hkd
Hong kong disneyland hkdHong kong disneyland hkd
Hong kong disneyland hkd
 
Franchisee in china
Franchisee in chinaFranchisee in china
Franchisee in china
 
Johnson & Johnson's Tylenol Crisis
Johnson & Johnson's Tylenol CrisisJohnson & Johnson's Tylenol Crisis
Johnson & Johnson's Tylenol Crisis
 
Johnson & johnson's
Johnson & johnson's Johnson & johnson's
Johnson & johnson's
 
Contract of agency
Contract of agencyContract of agency
Contract of agency
 
The week sudhir sip presentation
The week sudhir sip presentationThe week sudhir sip presentation
The week sudhir sip presentation
 
Mahindra Scorpio
Mahindra Scorpio Mahindra Scorpio
Mahindra Scorpio
 
Vodafone
VodafoneVodafone
Vodafone
 
Sam sung presentation
Sam sung presentationSam sung presentation
Sam sung presentation
 
Ra.One Marketing
Ra.One MarketingRa.One Marketing
Ra.One Marketing
 
Dove_HUL
Dove_HULDove_HUL
Dove_HUL
 

Recently uploaded

Presentation4 (2) survey responses clearly labelled
Presentation4 (2) survey responses clearly labelledPresentation4 (2) survey responses clearly labelled
Presentation4 (2) survey responses clearly labelled
CaitlinCummins3
 
obat aborsi bandung wa 081336238223 jual obat aborsi cytotec asli di bandung9...
obat aborsi bandung wa 081336238223 jual obat aborsi cytotec asli di bandung9...obat aborsi bandung wa 081336238223 jual obat aborsi cytotec asli di bandung9...
obat aborsi bandung wa 081336238223 jual obat aborsi cytotec asli di bandung9...
yulianti213969
 
Contact +971581248768 for 100% original and safe abortion pills available for...
Contact +971581248768 for 100% original and safe abortion pills available for...Contact +971581248768 for 100% original and safe abortion pills available for...
Contact +971581248768 for 100% original and safe abortion pills available for...
DUBAI (+971)581248768 BUY ABORTION PILLS IN ABU dhabi...Qatar
 
obat aborsi jakarta wa 081336238223 jual obat aborsi cytotec asli di jakarta9...
obat aborsi jakarta wa 081336238223 jual obat aborsi cytotec asli di jakarta9...obat aborsi jakarta wa 081336238223 jual obat aborsi cytotec asli di jakarta9...
obat aborsi jakarta wa 081336238223 jual obat aborsi cytotec asli di jakarta9...
yulianti213969
 
如何办理(SUT毕业证书)斯威本科技大学毕业证成绩单本科硕士学位证留信学历认证
如何办理(SUT毕业证书)斯威本科技大学毕业证成绩单本科硕士学位证留信学历认证如何办理(SUT毕业证书)斯威本科技大学毕业证成绩单本科硕士学位证留信学历认证
如何办理(SUT毕业证书)斯威本科技大学毕业证成绩单本科硕士学位证留信学历认证
ogawka
 
Obat Aborsi Pasuruan 0851\7696\3835 Jual Obat Cytotec Di Pasuruan
Obat Aborsi Pasuruan 0851\7696\3835 Jual Obat Cytotec Di PasuruanObat Aborsi Pasuruan 0851\7696\3835 Jual Obat Cytotec Di Pasuruan
Obat Aborsi Pasuruan 0851\7696\3835 Jual Obat Cytotec Di Pasuruan
Obat Aborsi Jakarta Wa 085176963835 Apotek Jual Obat Cytotec Di Jakarta
 
Obat Aborsi Depok 0851\7696\3835 Jual Obat Cytotec Di Depok
Obat Aborsi Depok 0851\7696\3835 Jual Obat Cytotec Di DepokObat Aborsi Depok 0851\7696\3835 Jual Obat Cytotec Di Depok
Obat Aborsi Depok 0851\7696\3835 Jual Obat Cytotec Di Depok
Obat Aborsi Jakarta Wa 085176963835 Apotek Jual Obat Cytotec Di Jakarta
 
Powerpoint showing results from tik tok metrics
Powerpoint showing results from tik tok metricsPowerpoint showing results from tik tok metrics
Powerpoint showing results from tik tok metrics
CaitlinCummins3
 

Recently uploaded (20)

Chapter 2 Organization Structure of a Treasury
Chapter 2 Organization Structure of a TreasuryChapter 2 Organization Structure of a Treasury
Chapter 2 Organization Structure of a Treasury
 
Presentation4 (2) survey responses clearly labelled
Presentation4 (2) survey responses clearly labelledPresentation4 (2) survey responses clearly labelled
Presentation4 (2) survey responses clearly labelled
 
Pay after result spell caster (,$+27834335081)@ bring back lost lover same da...
Pay after result spell caster (,$+27834335081)@ bring back lost lover same da...Pay after result spell caster (,$+27834335081)@ bring back lost lover same da...
Pay after result spell caster (,$+27834335081)@ bring back lost lover same da...
 
Understanding Financial Accounting 3rd Canadian Edition by Christopher D. Bur...
Understanding Financial Accounting 3rd Canadian Edition by Christopher D. Bur...Understanding Financial Accounting 3rd Canadian Edition by Christopher D. Bur...
Understanding Financial Accounting 3rd Canadian Edition by Christopher D. Bur...
 
wagamamaLab presentation @MIT 20240509 IRODORI
wagamamaLab presentation @MIT 20240509 IRODORIwagamamaLab presentation @MIT 20240509 IRODORI
wagamamaLab presentation @MIT 20240509 IRODORI
 
obat aborsi bandung wa 081336238223 jual obat aborsi cytotec asli di bandung9...
obat aborsi bandung wa 081336238223 jual obat aborsi cytotec asli di bandung9...obat aborsi bandung wa 081336238223 jual obat aborsi cytotec asli di bandung9...
obat aborsi bandung wa 081336238223 jual obat aborsi cytotec asli di bandung9...
 
Moradia Isolada com Logradouro; Detached house with patio in Penacova
Moradia Isolada com Logradouro; Detached house with patio in PenacovaMoradia Isolada com Logradouro; Detached house with patio in Penacova
Moradia Isolada com Logradouro; Detached house with patio in Penacova
 
What are the differences between an international company, a global company, ...
What are the differences between an international company, a global company, ...What are the differences between an international company, a global company, ...
What are the differences between an international company, a global company, ...
 
Contact +971581248768 for 100% original and safe abortion pills available for...
Contact +971581248768 for 100% original and safe abortion pills available for...Contact +971581248768 for 100% original and safe abortion pills available for...
Contact +971581248768 for 100% original and safe abortion pills available for...
 
obat aborsi jakarta wa 081336238223 jual obat aborsi cytotec asli di jakarta9...
obat aborsi jakarta wa 081336238223 jual obat aborsi cytotec asli di jakarta9...obat aborsi jakarta wa 081336238223 jual obat aborsi cytotec asli di jakarta9...
obat aborsi jakarta wa 081336238223 jual obat aborsi cytotec asli di jakarta9...
 
Pitch Deck Teardown: Goodcarbon's $5.5m Seed deck
Pitch Deck Teardown: Goodcarbon's $5.5m Seed deckPitch Deck Teardown: Goodcarbon's $5.5m Seed deck
Pitch Deck Teardown: Goodcarbon's $5.5m Seed deck
 
Progress Report - UKG Analyst Summit 2024 - A lot to do - Good Progress1-1.pdf
Progress Report - UKG Analyst Summit 2024 - A lot to do - Good Progress1-1.pdfProgress Report - UKG Analyst Summit 2024 - A lot to do - Good Progress1-1.pdf
Progress Report - UKG Analyst Summit 2024 - A lot to do - Good Progress1-1.pdf
 
如何办理(SUT毕业证书)斯威本科技大学毕业证成绩单本科硕士学位证留信学历认证
如何办理(SUT毕业证书)斯威本科技大学毕业证成绩单本科硕士学位证留信学历认证如何办理(SUT毕业证书)斯威本科技大学毕业证成绩单本科硕士学位证留信学历认证
如何办理(SUT毕业证书)斯威本科技大学毕业证成绩单本科硕士学位证留信学历认证
 
Sex service available my WhatsApp number 7374088497
Sex service available my WhatsApp number 7374088497Sex service available my WhatsApp number 7374088497
Sex service available my WhatsApp number 7374088497
 
Obat Aborsi Pasuruan 0851\7696\3835 Jual Obat Cytotec Di Pasuruan
Obat Aborsi Pasuruan 0851\7696\3835 Jual Obat Cytotec Di PasuruanObat Aborsi Pasuruan 0851\7696\3835 Jual Obat Cytotec Di Pasuruan
Obat Aborsi Pasuruan 0851\7696\3835 Jual Obat Cytotec Di Pasuruan
 
Unlocking Growth The Power of Outsourcing for CPA Firms
Unlocking Growth The Power of Outsourcing for CPA FirmsUnlocking Growth The Power of Outsourcing for CPA Firms
Unlocking Growth The Power of Outsourcing for CPA Firms
 
Obat Aborsi Depok 0851\7696\3835 Jual Obat Cytotec Di Depok
Obat Aborsi Depok 0851\7696\3835 Jual Obat Cytotec Di DepokObat Aborsi Depok 0851\7696\3835 Jual Obat Cytotec Di Depok
Obat Aborsi Depok 0851\7696\3835 Jual Obat Cytotec Di Depok
 
Presentation on cross cultural negotiations.
Presentation on cross cultural negotiations.Presentation on cross cultural negotiations.
Presentation on cross cultural negotiations.
 
SCI9-Q4-MOD8.1.pdfjttstwjwetw55k5wwtwrjw
SCI9-Q4-MOD8.1.pdfjttstwjwetw55k5wwtwrjwSCI9-Q4-MOD8.1.pdfjttstwjwetw55k5wwtwrjw
SCI9-Q4-MOD8.1.pdfjttstwjwetw55k5wwtwrjw
 
Powerpoint showing results from tik tok metrics
Powerpoint showing results from tik tok metricsPowerpoint showing results from tik tok metrics
Powerpoint showing results from tik tok metrics
 

Nestle

  • 1. NESTLE AND DRIVERS OF INTERNATIONAL BUSINESS
  • 2. PRESENTATION OVERVIEW GROUP 9 GROUP 10 GAURAV KUMAR SUDHIR KUMAR RAVINDRA VISHVAKARMA YATISH MITTAL RAHUL SINGH ARUN JOSHI RAHUL CHAWLA AMIT KUMAY YADAV SUMIT KUMAR VIKRANT ARORA MANISH KUMAR RAJNISH KUMAR
  • 3. INTRODUCTION Definition and Meaning •To move about in one's place, like a bird when shaping the interior of her nest or a young bird getting close to the parent; as, a child nestles •To cherish, as a bird to her young.
  • 4. • It is like when a mother bird provide food and care of her babies in her nest, in the same way nestle take care the babies just like their mothers. • In the second definition CHERISH means to be attached , mother always to be with their babies just the same way nestle to be with us.
  • 5. • Nestle was founded in 1866 by Henri nestle. • It’s headquater is in “vevey” Switzerland. • It is the largest food and nutrition company in the world. • It’s first product was for babies and it also deals in many products like coffee, dairy product, breakfast cereals, confectionary, bottled water, ice- cream, etc.
  • 6. History • In the 1860s, Henri Nestle developed a food for babies who were unable to breastfeed. • By the early 1900s the company was operating factories in US, UK, Germany and Spain • After the 1st world war the production had become doubled
  • 7. History • After the 2nd world war company’s profit dropped • The end of 2nd world war was the beginning of a dynamic phase for Nestle • After the war, The company launched its newest product Nescafe(“Nestle Coffee”) which became the staple drink of the US military.
  • 8. Mergers and Acquisition • 1947 :- Maggie • 1950 :- Croose and Blackwell • 1963 :- Findus • 1977 :- Alcon Laboratories Inc • 2005 :- Bought the Greek company Delta Ice Cream for 240 million • Jan 2006 :- Took full ownership of Dreyer’s. Thus it became the world’s largest Ice Cream maker
  • 9. Mergers and Acquisition  Nov 2006 :- Purchased the medical nutrition division of Novartis Pharmaceutical for $ 2.5 billion  2007 :- Acquired milk flavoring product Known as Ovaltine  April 2007 :- Returning to its root Nestle bought US baby food manufacturer ‘Gerber’ for $ 5.5 billion  Dec 2007 :- Partnership with Belgian chocolate maker ‘Pierre Marcolini’.
  • 10. BUSINESS PRINCIPLE • Value Of Goodwill • Wide Focus • Absolute Customerisation • Corporate Convergence • Appropriate Man Power Planning • Observes The Legal And Regulatory Framework
  • 11. GENE TECHNOLOGY •Responsible Application Of G.M.O •Improve Nutrient Value Of Food •Confirm Positive Effect On Health •Enhance Sustainable Agricultural Practice
  • 12. COMMITMENT TO SOUTH AFRICA • Good Food Good Life • Localization • PPP Strategy • First Factory Was Established In 1927 In South Africa And Has Been Operating For The Past 94 Years. • To Succeed It Requires Patience , Dedication , Perseverance.
  • 13. CONTRIBUTION TO ECONOMIC GROWTH AND DEVELOPMENT • Job Opportunity • The Millennium Development Goals • Innovation • Partnership With UNHCR.
  • 14. CONTEMPRARY SCENARIO The current status of the company can be explained by the following heads :- • Brands • Services
  • 15. BRANDS OF NESTLE • Baby Products • Milk Products And Nutrients • Beverages • Chocolates • Prepared Dishes And Cooking Aids
  • 16.
  • 17.
  • 18. SERVICES • Nestle Family • Nestle Start Healthy Stay Healthy
  • 19. NESTLE DONATIONS • Lip service on ethics • Voluntary sector • Water donation • Financial donation • Cultural activity • Contributes to program
  • 20.
  • 21. STRENGTH •Parent support •Brand strength •Product innovation •Strong financial position •Model operation facility •Compensate losses
  • 22. WEAKNESS •Raw material • Packaging •Export •Supply chain
  • 25. CONTROVERSY AND CRITICISM • Marketing Of Formulas • Ethiopian Debt • Chinese Milk Scandal • Green Washing Advertising Campaign • Child Labor - Dark Side
  • 26.
  • 27. WHY DID NESTLE FOLLOWED A VARIETY OF STRATEGY OF MERGER AND EXMANSION • To expand business beyond its home country • To overcome competition • To overcome the fluctuation in demand
  • 28. WHY DID NESTLE DIVERSIFY ITS PRODUCT BASED ON RELATED DIVERCIFICATION STRATEGY • They had rich experience in the field • Nestle is based in innovation and renovation • To use their technical expertise
  • 29. HOW DID THE DRIVERS OF GLOBALISATION HELP NESTLE TO GROW AT A FAST RATE • In 1990 trade barriers crumbled thus allowed company to use less costly import and export duties. • World market developed into more or less integrated trade areas.
  • 30. WHY DID NESTLE CONCENTRATE ON RESPONSIBILITY TO THE COMMUNITY • The aim of company is to build business based on sound human values and principles. • Basic foundation of company remains to reflect the basic ideas of fairness , honesty and general concern for people.