Punjab College Burewala

1. Presented to : Sir Asim Mirza
By : Mehar Usman Latif, Mcom Final

2. HISTORY
 Nestlé means 'little nest'. Nestle
was created in 1867, by Henri
Nestle.
 His ultimate goal was to help
combat the problem of infant
mortality due to malnutrition.
 Nestlé is today the world’s
leading food company, with a
140-year history and operations
in virtually every country in the
world.
Henri Nestle

3. MISSION
 "Nestlé is the largest food
company in the world. But, more
important to them is to be the
world's leading food company”.
 Nestlé believe that research can
help us make better food so that
people live a better life.
Good Food is the primary source
of Good Health throughout life.
Nestle strive to bring consumers
foods that are safe, of high
quality and provide optimal
nutrition to meet physiological
needs.

4. VISSION
 “Nestlé aim is to meet the various needs of the consumer every day by
marketing and selling food of a consistently high quality.
 Lead a dynamic, motivated and professional workforce – proud of our
heritage and positive about the future.
 Meet the nutrition needs of consumers of all ages – from infancy to old
age, from nutrition to pleasure, through an innovative portfolio of branded
food and beverage products of the highest quality.

5. GOALS of NESTLE
 The main goals as described by Nestle are as follows:
1. Good Food, Good Life, the key to health, nutrition and wellness.
2. we take great pride in bringing you the best products because happy,
healthy consumers are important to us.
3. We're always trying hard to develop new products and improve existing
ones, and serve our consumers better.

6. BUSINESS LINE IN PAKISTAN
 In Pakistan Nestle deals in,
 Milked dairy and chilled dairy
 Beverages
 Bottled Water
 Baby Food
 Food
 Break Fast Cereals
 Chocolate & Confectionary

7. SIZE OF THE ORGANIZATION
 With sales of 109.9 billion (Swiss
currency) in 2013, Nestlé is the
world's leading nutrition, health
and wellness company. The
company employs more than
280,000 people and has 456
factories in 84 countries. Nestlé
products are sold in almost every
country in the world.

8. COMPETITORS
 Engro Foods Pakistan
 Haleeb Foods
 Shezan Foods Pakistan
•Shezan Foods Pakistan

9. SWOT Analysis
Strength
 Loyalty from customers is also the
major strength for the company
 People trust on products due to
proper health and safety measures
 The strength of Nestle
confectionary is its imported
chocolates and candies, which
strengthens its image
 Company always adapt the new
technology
Weakness
 There is not much margins for
retailers to prefer it’s sales.
 They need to improve the
facilities like chillers
 The distribution cost is high as
compared to the competition in
the local market.
 Company mostly advertises its
milk products, advertisement of
confectionary products is not so
better.

10. CONTINUE
Opportunities
 They have an opportunity to
expand or capture the market by
adding its product line.
 They have the opportunity to
offer snacks.
 They can provide incentives to
retailers to increase sales
volume.
 Company can enter in ice cream
products
Threats
 Existing companies are increasing
their product lines that can prove to
be a threat in the coming years
 Company like Cadbury is giving more
discounts to retailers as compared to
distributors due to which retailers
prefer its products for sale.
 As compared to the local competitors,
our distributor cost is very high. As
Nestlé confectionary Products has to
maintain and obey the Nestlé
standards.

11. MOTIVATIONAL STRATEGIES
 Nestle Motivates its employee and consumers by following benefits.
 Adoption Assistance
 Employee Discounts
 Voluntary Benefits
 Scholarship Program
 Pick and Drop Facilities
 Good Working Environment

12. MARKET MIX
 1. Product
 Nestlé kit Kat is in four sizes including K.K Chunky, while Polo is in three sizes. The shape and the
color of the Kit Kat and Polo are quite attractive for the customers.
 2. Price
 The price of Nestlé Kit Kat and Polo varies increases with the increase in its size.
 3. Place
 Nestlé' distribution is using the direct distribution channel to supply confectionary products
weekly to the retailers.
 4. Promotion
 In an area-storming activity, giving out products free, gift hampers, attracts new customers; kites
depending on the season (for existing and potential customers) are given.

13. Porter Five Forces
 Threat of New
 Entrants
 Substitute
 Bargaining Power of Supplier
 Bargaining Power of Customer
 Competitive Rivalry