Nestle
About Nestle Pakistan <ul><li>Nestlé has been serving Pakistani consumers since 1988  </li></ul><ul><li>Convenience is at ...
History of services <ul><li>our commitment to excellence in product safety, quality and value.  </li></ul><ul><li>we are c...
Company’s offerings:
Company’s offerings:
Successful product: <ul><li>NESTLE MILKPAK </li></ul><ul><li>Milk you get is of the finest quality. </li></ul><ul><li>A 25...
Marketing campaign:   <ul><li>Product  </li></ul><ul><li>Price  </li></ul><ul><li>Promotion  </li></ul><ul><li>Placement  ...
 
Targets: <ul><li>All social classes </li></ul><ul><li>All areas of pakistan </li></ul><ul><li>To remain market leader in p...
Targets achieved: <ul><li>Market leader </li></ul><ul><li>Taste  </li></ul><ul><li>Quality  </li></ul><ul><li>Generate des...
Reasons for sucess <ul><li>Good milk collection method </li></ul><ul><li>UHT </li></ul><ul><li>Quality assurance  </li></u...
Comparatively unsuccessful product <ul><li>Low Fat Hi-Calcium Milk Stronger Bones, Smarter You!   </li></ul>
Marketing campaigns: <ul><li>Price  </li></ul><ul><li>Health beneficial </li></ul><ul><li>Placement  </li></ul>
 
Targets: <ul><li>Diet and health conscious people </li></ul><ul><li>Fulfill the daily requirements for the body </li></ul>...
Targets could not achieved: <ul><li>Could attain the desire targets  </li></ul><ul><li>Good not get the attention of targe...
Reasons for unsuccessful <ul><li>Improper promotion </li></ul><ul><ul><li>Advertisement </li></ul></ul><ul><ul><li>Target ...
Suggestions: <ul><li>Placement should be good </li></ul><ul><ul><li>More availability  </li></ul></ul><ul><li>More adverti...
Any question
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About nestle pakistan

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About nestle pakistan

  1. 1. Nestle
  2. 2. About Nestle Pakistan <ul><li>Nestlé has been serving Pakistani consumers since 1988 </li></ul><ul><li>Convenience is at the heart of the Nestlé philosophy, and our aim is to bring products to people's doorsteps. </li></ul>
  3. 3. History of services <ul><li>our commitment to excellence in product safety, quality and value. </li></ul><ul><li>we are committed to serving our country and its people. </li></ul><ul><li>Customization </li></ul>
  4. 4. Company’s offerings:
  5. 5. Company’s offerings:
  6. 6. Successful product: <ul><li>NESTLE MILKPAK </li></ul><ul><li>Milk you get is of the finest quality. </li></ul><ul><li>A 250 ml glass of NESTLÉ MILKPAK contains 27-30% of Calcium, 15-18% of Protein, 31-34% of Phosphorous, 6-9% of Vitamin A and 160-169 Kcal of energy. </li></ul>
  7. 7. Marketing campaign: <ul><li>Product </li></ul><ul><li>Price </li></ul><ul><li>Promotion </li></ul><ul><li>Placement </li></ul>
  8. 9. Targets: <ul><li>All social classes </li></ul><ul><li>All areas of pakistan </li></ul><ul><li>To remain market leader in pakistan </li></ul><ul><li>Best quality </li></ul>
  9. 10. Targets achieved: <ul><li>Market leader </li></ul><ul><li>Taste </li></ul><ul><li>Quality </li></ul><ul><li>Generate desire revenue </li></ul>
  10. 11. Reasons for sucess <ul><li>Good milk collection method </li></ul><ul><li>UHT </li></ul><ul><li>Quality assurance </li></ul><ul><li>Availability </li></ul><ul><li>Brand name </li></ul><ul><li>Good distribution channel </li></ul>
  11. 12. Comparatively unsuccessful product <ul><li>Low Fat Hi-Calcium Milk Stronger Bones, Smarter You! </li></ul>
  12. 13. Marketing campaigns: <ul><li>Price </li></ul><ul><li>Health beneficial </li></ul><ul><li>Placement </li></ul>
  13. 15. Targets: <ul><li>Diet and health conscious people </li></ul><ul><li>Fulfill the daily requirements for the body </li></ul><ul><li>Family packing </li></ul><ul><li>Individuals </li></ul>
  14. 16. Targets could not achieved: <ul><li>Could attain the desire targets </li></ul><ul><li>Good not get the attention of targets customers </li></ul><ul><li>Could not attain the desire market share </li></ul>
  15. 17. Reasons for unsuccessful <ul><li>Improper promotion </li></ul><ul><ul><li>Advertisement </li></ul></ul><ul><ul><li>Target class </li></ul></ul><ul><ul><li>Taste </li></ul></ul><ul><li>Improper placement </li></ul><ul><ul><li>Week distribution channel </li></ul></ul><ul><ul><li>Unavailability </li></ul></ul>
  16. 18. Suggestions: <ul><li>Placement should be good </li></ul><ul><ul><li>More availability </li></ul></ul><ul><li>More advertisement in print and electronic medias </li></ul><ul><ul><li>Larger target class </li></ul></ul><ul><ul><li>maintain taste and quality </li></ul></ul>
  17. 19. Any question

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