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  1. 1. PReSENTED BY:Akanksha singhEnroll no-34Mba generalIiird semesterSec-a COURSE INSTRUCTOR: DR. PALLAVI SRIVASTAVA
  2. 2. introduction“Nestlé” is a Swiss-German word which means “LittleNest” which is its trademark.Nestle is the world’s largest and leadingfood, nutrition, health and wellness company.Founded and headquartered in Vevev, Switzerland.5th largest company of the world according to its turnover.Present in 81 countries of the globe having 522factoriesOver 700 products renovated or innovated in thepast five years, with wellness in mind.
  3. 3. historyHenri Nestlé established the Company Nestlé in1867 in Switzerland.He was a trained pharmacist, who made an attemptto develop an alternative source of infant nutrition.He created the first milk and cereal based infantfood Farine Lactée Henri Nestlé.
  4. 4. overview
  5. 5. introductionNestlé’s greatest assets: Nestlé Culture: aligning over 280,000 people from 120 countries Consumer Trust: 1 billion customers a day
  6. 6. objectiveNestlé’s objective is to be the recognizedleader in Nutrition, Health &Wellness, and the industry reference forfinancial performance
  7. 7. Business vision “Respected, Trustworthy Food, Nutrition, Health and Wellness Company”
  8. 8. mission GOOD FOOD NESTLE GOOD LIFE Their mission is to provide consumers withthe best tasting, most nutritious choices in awide range of food and beverage categories andeating occasions, from morning to night.
  9. 9. Nestle indiaNestlé has been a partner in Indias growth for over ninedecades now and has built a very special relationship oftrust and commitment with the people of India.Nestlé’s relationship with India dates back to 1912, whenit began trading as The Nestlé Anglo-Swiss CondensedMilk Company (Export) Limited, importing and sellingfinished products in the Indian market.Nestlé responded to India’s aspirations of need for localproduction by forming a company in India and set up itsfirst factory in 1961 at Moga, Punjab, where theGovernment wanted Nestlé to develop the milk economy.
  10. 10. India business vision“To rapidly build Nestlé India as the Respected and Trustworthy leading Food, Nutrition, Health and Wellness Company ensuring long term sustainable and profitable growth”
  11. 11. brandsBillionaire Brands contribute 75% of sales Baby Foods Bottled Water Cereals Chocolate &Confectionery Coffee Dairy Drinks Healthcare Nutrition Food Services Ice Cream Petcare Sports Nutrition Wealth Management
  12. 12. Milk products & nutrition Nestle EVEREADY Dairy Whitener Nestle EVEREADY Ghee Nestle Milk Nestle Dahi Nestle NESLAC Nestle MILKMAID Nestle Creamy Vanilla & many more…
  14. 14. Prepared dishes & cooking aidsMAGGI 2-MINUTE NoodlesMAGGI CUPPA MANIAMAGGI SaucesMAGGI Healthy SoupsMAGGI PichkooMAGGI Masala-ae- Magic and many more….
  15. 15. Chocolates & confectioneryNESTLE KIT KATNESTLE MUNCHPOLONESTLE MILKYBARNESTLE EclairsNESTLE BAR-ONE and many more….
  16. 16. nestle’s roadmap
  17. 17. Innovation & renovation
  18. 18. nestlé’s approach is towards Nutrition, Health & Wellness
  19. 19. Nestle business principles At Nestlé it is called as Creating Shared ValueNutrition, Health & WellnessQuality Assurance and product safetyConsumer CommunicationHuman Rights in our business activitiesSafety and health at workSupplier and customer relationsEnvironmental sustainabilityWater
  20. 20. Nestle specific business models
  21. 21. Marketing objectives & performance To understand changing lifestyle of India. To provide Taste, Nutrition, Health & Wellness through their product offerings. To increase their Market Share by 21% in Instant Coffee Market. To increase their Export by 15%. CURRENT POSITION They are the market leader in Instant Coffee segment (49% market share).
  22. 22. Marketing strategiesProduct Line Extension (new flavours) atcoffee joints.More retail outlets at Premier sites e.g.Bus stand, Railway Station, ConvenientJoints.More franchisee outlets in EducationalInstitutions.Conducting seminars on Coffee and itseffect on stress relieving to educatecommon public.
  23. 23. Swot analysis
  24. 24. recruitment Nestlé India invites graduates for placement andinternship opportunities and professionals for joiningthe organization. To create a pool of high caliber managerial talent,Nestlé India hires fresh managament graduates frompremier management institutes across the country. The Management Trainees are selected mainly in theareas of Sales & marketing, Human Resources andSupply Chain.
  25. 25. Recruitment policy The Nestlé recruitment policy is to hire staff withpersonal attitudes and professional skills. Only relevant skills and experience and the adherence tothe above principles will be considered in employing aperson. No consideration will be given to a candidate’sorigin, nationality, religion, race, gender or age. The potential for professional development is anessential standard for recruitment. Under no circumstances should the decision to hire ornot to hire be left in the hands of an outside consultant orexpert.
  26. 26. selectionSelection criteria is basedon PPT Written Test HR Interview etc.Offer letters are given tothe selected candidatewith mention of joiningdate.