Mother Dairy

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Mother Dairy

  1. 1. Marketing ManagementSUBMITTED TO:- SUBMITTED BY:- ANOOP R OHRI ABHISHEKBANSAL BHUPINDER PALSINGH ARVIND ARORA ARNAV KHARHYAL JAIDEEP SHARMA
  2. 2. MOTHERDAIRY
  3. 3. HISTORY Mother dairy was set up in 1974 under the operation food programming. It is know a wholly owned company of the National Dairy Development Board(NDDB). Milk markets and sells dairy products under the mother dairy brand like liquid milk, dahi, ice cream, cheese and butter. It is one of the largest liquid plant in Asia. Completely automate all function of the milk processing area ensures high quality, reliability, and safety.
  4. 4. SWOT ANALYSIS STRENGTHS * The major strength of the Mother Dairy is the different variety of Milks and a recognized BRAND name. • The increasing demand for these products. • 62% market share in Delhi NCR region.
  5. 5. WEAKNESS Scarce Mother Dairy Outlets Less Margin given to the Outlet owners to match the existing competitors
  6. 6. OPPORTUNITIES There is a scope of business as there is a demand for dairy products. Dairy should open more outlets to get the maximum advantage of the demand. Need to put more stress in the face-to- face direct marketing to reach to the customers The increasing demand for these products presents a great opportunity for the Mother Diary to increase and scale up the production
  7. 7. Threats Increasing competition from the other brands Strong supply chain management by the competitors Strong marketing strategy by competitors by offering the discount coupons to consumers and providing healthy commissions to the retailers
  8. 8. competitors Amul Britania Nestle Vita Verka Baskins Robbins Others
  9. 9. Vision & Mission Vision - Provide quality food and beverages to consumers at affordable prices while ensuring fair returns to the producers. Mission - Mother Dairy’s heritage is intrinsically linked to the cooperative movement in India. With determination & pride we will continue to serve our farmers, rural India & our consumers. Our values reflect who we are & what we firmly believe in.
  10. 10. Total production of milk Total production of milk in India is 630 million tones. India shares the 15% share in the total of worlds production of milk. Indias milk demand is likely to increase to 170 million tones by 2020 from the current 105 million tones.
  11. 11. Consumption India has reached the minimum consumption of 250 gram per capita consumption per day
  12. 12. QUESTION What strategies should mother dairy use in it’s expansion in west and south ??
  13. 13. HOW TO PRECOURERESOURCES? RURAL MARKETS LOCAL MARKETS
  14. 14. HOW TO ENTER INTO NEWMARKKET 1. CHOOSE THE BEST WAY OUT. 2. Know about customer needs 3. Understand who your new competitors 4.Identify your potential sales channels
  15. 15. STRATEGIES MARKET RESEARCH PROMOTION STRATEGIES COMPARISION AWARENESS
  16. 16. ◦THANK YOU

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