situation analysis of nestle, having swot, bcg, and other situational factors which affect its market analysis.

2. SITUATIONAL
ANALYSIS OF
NESTLE
PRESENTED BY:
JUNAID AHMAD

3. MISSION
Make better food so that people live a
better life.

4. VISION
To bring consumers foods that are safe, of high quality and
provide optimal nutrition to meet physiological needs. In
addition to Nutrition, Health and Wellness, Nestlé products
bring consumers the vital ingredients of taste and pleasure.

5. INTRODUCTION
• Nestlé means 'little nest'. Nestle was created in 1867.
• Nestle started it operations in Pakistan in 1988.
• Major Industry is Food & Beverages
• 2345 employees in Pakistan
• Market Capital is 61,221,938,400

6. PRODUCTS
• Baby Food
• Dairy
• Food Service
• Health care nutrition
• Ice-cream
• Pet care
• Food Management

7. MARKETING
STRATEGY

8. TARGET MARKET:
• The target market collectively
consists of males and females
in Lahore and Karachi of age
group less than 18-30
belonging to middle class

9. MARKET SEGMENTATION
1. Geographic Segmentation
2. Demographic Segmentation
3. Psychographic Segmentation
4. Behavioral Segmentation

10. DISTRIBUTION CHANNELS

11. MARKET ANALYSIS

12. 5 Cs:
1. Company
2. Collaborators
3. Customers
4. Competitors
5. Context

13. MARKETING MIX
PRODUCT
DESIGN
PERSONALITY
QUALITY FUNCTIONLITY
TECHNOLOGY
BRANDING
PACKAGING
PRICE
STRATEGY
LIST PRICE
DISCOUNT
ALLOWNCES
PLACE
TRADE CHANNELS
COVERAGE
STORES
STALLS
PROMOTION
Advertising (primary)
Sales Promotion
Public Relations
Personal Selling
Direct Marketing

14. SWOT ANALYSIS

15. PESTLE ANALYSIS

16. PORTER’S FIVE FORCES MODEL

17. COMPETITOR’S ANALYSIS
SALES PROFIT

18. FINANCIAL ANALYSIS
Current ratio 2017
18029598
25143112
0.177
Current ratio 2016
18405780
27777240
0.661
Current ratio 2015
30066
32917
0.913
Quick ratio 2017
8554917
25143112
0.340
Quick ratio 2016
8641793
27777240
0.311
Quick ratio 2015
10011351
18000989
0.556
Liquidity Ratio Quick ratio

19. Working capital turnover ratio 2017
68859344
7113514
9.680
Working capital turnover ratio 2016
69133753
9371460
7.377
Working capital turnover ratio 2014
62066072
64506
962.17
Working capital ratio

20. BCG MATRIX