Social	  Media	  Trends	  on	    Caribbean	  Business	       Avaya	  Evolu7ons	  2012	         Kingston,	  Jamaica	  
What	  is	  social	  media?	  
Facebook	  is	  the	  most	  	  popular	  plaCorm	  in	  the	  region	  
How	  are	  Caribbean	  businesses	    embracing	  social	  media?	  
Marke7ng	  and	  promo7on	               	  
Customer	  care	  and	  feedback	  
Informa7on	  dissemina7on	  
Discussion	  forum	  
Some	  observa7ons…	  
S7ll	  a	  number	   of	  business	  not	  engaging	     in	  social	        media	  
No	  coherent	  business	  strategy	  	          using	  social	  media	  
Social	  networks	  have	  become	  	  the	  new	  tech	  support	  knowledgebase	  
What	  are	  we	  likely	  to	   see	  in	  the	  future?	  
A	  greater	  emphasis	  	  on	  devising	  and	  	  implemen7ng	  	  social	  media	  	  strategies	  	  	  
Greater	  awareness	  of	  value	  &	  	  impact	  of	  social	  media	  on	  business	  
A	  re-­‐think	  of	  social	  media	  	  policies	  in	  the	  workplace	  
To	  wrap	  up…	  
                            Thank	  you!	  Michele	  Marius	  Blog:	  	  ict-­‐pulse.com	  FB:	  facebook.com/ICTPulse	  T...
Image	  credits	  •    Social	  media	  landscape	  2012	  image:	  fredcavazza	  /	  Flickr,	  h@p://www.flickr.com/photos...
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Social media trends on business (final)

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Social media trends on business (final)

  1. 1. Social  Media  Trends  on   Caribbean  Business   Avaya  Evolu7ons  2012   Kingston,  Jamaica  
  2. 2. What  is  social  media?  
  3. 3. Facebook  is  the  most    popular  plaCorm  in  the  region  
  4. 4. How  are  Caribbean  businesses   embracing  social  media?  
  5. 5. Marke7ng  and  promo7on    
  6. 6. Customer  care  and  feedback  
  7. 7. Informa7on  dissemina7on  
  8. 8. Discussion  forum  
  9. 9. Some  observa7ons…  
  10. 10. S7ll  a  number   of  business  not  engaging   in  social   media  
  11. 11. No  coherent  business  strategy     using  social  media  
  12. 12. Social  networks  have  become    the  new  tech  support  knowledgebase  
  13. 13. What  are  we  likely  to   see  in  the  future?  
  14. 14. A  greater  emphasis    on  devising  and    implemen7ng    social  media    strategies      
  15. 15. Greater  awareness  of  value  &    impact  of  social  media  on  business  
  16. 16. A  re-­‐think  of  social  media    policies  in  the  workplace  
  17. 17. To  wrap  up…  
  18. 18.   Thank  you!  Michele  Marius  Blog:    ict-­‐pulse.com  FB:  facebook.com/ICTPulse  Twi@er:  @ictpulse  
  19. 19. Image  credits  •  Social  media  landscape  2012  image:  fredcavazza  /  Flickr,  h@p://www.flickr.com/photos/fredcavazza/  •  Search  concept  image:  jscreaMonzs  /  FreeDigitalPhoto.net,  h@p://www.freedigitalphotos.net/images/view_photog.php?photogid=1152  •  Big  sale  image:  Stuart  Miles  /  FreeDigitalPhoto.net,  h@p://www.freedigitalphotos.net/images/view_photog.php?photogid=2664    •  Call  centre  staff  image:  David  CasMllo  Dominici  /  FreeDigitalPhoto.net,   h@p://www.freedigitalphotos.net/images/view_photog.php?photogid=3062      •  News  media  image:  renjith  krishnan  /  FreeDigitalPhoto.net,  h@p://www.freedigitalphotos.net/images/view_photog.php?photogid=721    •  Chairs  circle  image:  Idea  go  /  FreeDigitalPhoto.net,  h@p://www.freedigitalphotos.net/images/view_photog.php?photogid=809      •  Binocular  image:  Ntwowe  /  FreeDigitalPhoto.net,  h@p://www.freedigitalphotos.net/images/view_photog.php?photogid=2043    •  Internet  MarkeMng  Confusion  Meter  image:  Stuart  Miles  /  FreeDigitalPhoto.net,   h@p://www.freedigitalphotos.net/images/view_photog.php?photogid=2664    •  Businessman  Standing  On  Puzzle  image:  nokhoog_buchachon  /  FreeDigitalPhoto.net,   h@p://www.freedigitalphotos.net/images/view_photog.php?photogid=2804      •  QuesMon  PC  image:  Danilo  RizzuM  /  FreeDigitalPhoto.net,  h@p://www.freedigitalphotos.net/images/view_photog.php?photogid=851      •  Arrow  graph  image:  Master  isolated  images  /  FreeDigitalPhoto.net,   h@p://www.freedigitalphotos.net/images/view_photog.php?photogid=1962      •  Hand  and  strategy  bu@ons  image:  tungphoto  /  FreeDigitalPhoto.net,   h@p://www.freedigitalphotos.net/images/view_photog.php?photogid=1708  •  Missing  piece  is  finance  image:  nokhoog_buchachon  /  FreeDigitalPhoto.net,   h@p://www.freedigitalphotos.net/images/view_photog.php?photogid=2804    •  Social  icon  collage  image:  NonProfit  Quarterly,   h@p://www.nonprofitquarterly.org/policysocial-­‐context/10291-­‐tweet-­‐freely-­‐your-­‐social-­‐media-­‐policy-­‐and-­‐you.html    •  Gif  Box  With  Silver  Ribbon  image:  Master  isolated  images  /  FreeDigitalPhoto.net,   h@p://www.freedigitalphotos.net/images/view_photog.php?photogid=1962    

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