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Gaining buy-in and support for social media initatives
Gaining buy-in and support for social media initatives
Gaining buy-in for social media
initiatives T a xonomies 2.0 Alex Manchester, Step Two Designs www.alexmanchester.com http://www.flickr.com/photos/judepics/1615774378/
1. Be leaders Aspirations? 2.
Be innovative 5. …. 3. Be an attractive place to work 4. Improve dialogue and communication
Who do we need to
get on board? http://www.flickr.com/photos/judepics/1615774378/
Buy-in bingo Senior executive support
IT constraints/restrictions Culture of the organisation Expense and budget Employee buy-in Lack of research/knowledge Legal concerns Inadequate metrics
“ I’d been in the
organisation for 20 years and I knew all the people that could fire me….” “ We started with a small server box under the desk in our department…” “ Over 20,000 people have now participated in the BBC Forums…” Euan Semple, former head of KM at the BBC The Stealth Strategy
Why does Sun’s CEO waste
his time writing this blog? “ Because I believe in providing clarity surrounding our strategy and operations - not just once a year in the Annual Report. I believe clarity behind our direction is useful for our shareholders, customers, partners and employees. In good times, and in challenging ones”
Social media and two-way communication
at Best Buy “ Blue Shirt Nation” Social Network for Best Buy retail workers 75% 20% 8% Turnover Created profiles Turnover
Why did accountants party in
Second Life? “ We had a really fun time designing the venue and we've had great feedback from our members, especially those based in regional Australia and others in England and North America. “ “ I think something like this will be able to provide our members With a high level of service irrespective of where they live in the world.” Alex Dalidakis, CPA Australia”
1. Find your friends and
allies 5 Top Tips 2. Know what you’re talking about 5. Prepare for success 3. Use examples of success 4. Do not expect or sell a “revolution”