Gaining buy-in for social media
initiatives T a xonomies 2.0 Alex Manchester, Step Two Designs www.alexmanchester.com http://www.flickr.com/photos/judepics/1615774378/

http://www.flickr.com/photos/judepics/1615774378/ <ul><li>What are we trying
to do? </li></ul><ul><li>Who do we need to get on board? </li></ul><ul><li>Strategies for getting support </li></ul>

What are we trying to
do? http://www.flickr.com/photos/judepics/1615774378/

1. Be leaders Aspirations? 2.
Be innovative 5. …. 3. Be an attractive place to work 4. Improve dialogue and communication

Who do we need to
get on board? http://www.flickr.com/photos/judepics/1615774378/

Buy-in bingo Senior executive support
IT constraints/restrictions Culture of the organisation Expense and budget Employee buy-in Lack of research/knowledge Legal concerns Inadequate metrics

Copyright – Melcrum 2008

Strategies for getting support http://www.flickr.com/photos/judepics/1615774378/

The Stealth Strategy http://www.flickr.com/photos/jamesdale10/

“ I’d been in the
organisation for 20 years and I knew all the people that could fire me….” “ We started with a small server box under the desk in our department…” “ Over 20,000 people have now participated in the BBC Forums…” Euan Semple, former head of KM at the BBC The Stealth Strategy

The Lead by Example strategy
http://www.flickr.com/photos/astros /

Why does Sun’s CEO waste
his time writing this blog? “ Because I believe in providing clarity surrounding our strategy and operations - not just once a year in the Annual Report. I believe clarity behind our direction is useful for our shareholders, customers, partners and employees. In good times, and in challenging ones”

The ROI strategy http://www.flickr.com/photos/gaetanlee/

Social media and two-way communication
at Best Buy “ Blue Shirt Nation” Social Network for Best Buy retail workers 75% 20% 8% Turnover Created profiles Turnover

The strategy The Shame strategy

Shame Vs How innovative are
you – really ? How innovative do you think you are?

Accountants party in Second Life!
http://www.flickr.com/photos/isfullofcrap/

Why did accountants party in
Second Life? “ We had a really fun time designing the venue and we've had great feedback from our members, especially those based in regional Australia and others in England and North America. “ “ I think something like this will be able to provide our members With a high level of service irrespective of where they live in the world.” Alex Dalidakis, CPA Australia”

http://www.steptwo.com.au/products/iia2008

Getting social at British Airways

1. Find your friends and
allies 5 Top Tips 2. Know what you’re talking about 5. Prepare for success 3. Use examples of success 4. Do not expect or sell a “revolution”

Thank you. www.steptwo.com.au [email_address] www.alexmanchester.com