1. Social Media activities
• Awareness Building
• Inventory Services
• Policy Creation
• Training
• Monitoring
Mic Adam
Joris De Sutter • Market research
2. Agenda
• What is social media?
• How to implement social media?
• Practical Steps
• From a PC point of view
• From a mobile point of view
18. Blendec
Lesson: Social media
marketing doesn’t always
need to cost a lot of
money. Creating funny,
original video and
leveraging an already
large user base can be
used to increase sales.
19. Starbucks
Lesson: Thinking of ways to build your company are great, but directly
asking your consumers what they want, is better. Acting on that
information and doing it publicly is key to the success of this campaign.
20. How do you get started
without loosing your
reputation?
21. Process to implement a
Social media plan and policy
Awareness Social Media
Inventory Training Monitoring
Building Policy
Goals, Teams
Project:
Objectives, Ambassadors
define –
strategy
roll-out
24. Social Media Strategy Cascade
Photo
LinkedIn
Blog
World Wide
Members
Core
Company
Circle
Employees LBS
Employees
Web
Facebook
Twitter
Video
25. Approach to setting up
your social media presence
Outward Bound
Step 1: Setting up core personal profiles
Step 2: Set up company profiles
Step 3: Start engagement from the company
Step 4: Conversations by core people
Step 5: Involving your employees
Step 6: Conversing with your clients and the world
Inward Bound
Step 1: Monitor Company accounts
Step 2: Monitor conversation on Company and people
Step 3: Monitor conversations (competitors, clients, trends)
26.
27. Lets go mobile
• Foursquare
• Twitter
• Linkedin
• Facebook
30. Do you still have questions such as..
• Do you really want to know what people are
saying about you, your company and your
products?
• Do you really want to protect your and your
company’s reputation?
• Do you really want to use
social media tools more
efficiently and make money?
31. Connect with us to schedule a
meeting or get more information!
be.linkedin.com/in/micadam http://twitter.com/micadam
Be.linkedin.com/in/jorisdesutter http://twitter.com/smartphonehelp
http://bit.ly/cPdiom http://micvadam.wordpress.com