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Sometu in Business
  Pauliina Mäkelä and Harri Lakkala
     Sometu In Business members
   1.10.2009 - MindTrek Conference
Presented by




Pauliina Mäkelä        Harri Lakkala
Social media fanatic   Social media expert
 Training manager /     Coach, consultant
Agile Coach at NSN      Intosome / Dicole
SometuText
sometu.ning.com
What is Sometu?
• Sometu stands for “Social Media in Support
  of Learning”
• Volunteer network originally emerged from
  experimental workshop
• Now expanded to cover more things, e.g.
  business aspects and english speaking
  participants
• Over 1 700 members in September -09
Company
      Profiles




Sometu
 Business       English




   Education
Sometu in
 Business
 photo: http://www.flickr.com/photos/96dpi/2781179820/
Sometu in Business
• Social media from the corporate
  perspective
• Over 80 members in September -09
• Discussions mostly in finnish
Purpose
• Offers information on social media to
  corporations
• Networking and discussions among the
  experts
• Educate finnish corporations on the topic
Activities

 photo: http://www.flickr.com/photos/yipski/3617550835/
Company
 Profiles
photo: http://www.flickr.com/photos/orcoo/1303037185/
photo: http://www.flickr.com/photos/nicecupoftea/79995849
Internet before

   kuva: http://www.flickr.com/photos/frozenchipmunk/55759117/
Internet now

  photo: http://www.flickr.com/photos/pictfactory/2796367140/
Typical
Intranet?
photo: http://www.flickr.com/photos/sovietuk/3238177955/
New tools
 photo: http://www.flickr.com/photos/jannem/3312115991/
New
                         processes



photo: http://www.flickr.com/photos/boothy/71402006/
New ways of working




    photo: http://www.flickr.com/photos/nickwheeleroz/2205118143
It’s not an IT problem




 ...it’s a “people problem”
       photo: http://www.flickr.com/photos/romeo66/2499031852/
Take the step to the
     next level
    photo: http://www.flickr.com/photos/mmewuji/219734897/
Traditional IT vs Web 2.0
Productivity




                             Time
    The McKinsey Quarterly - Six ways to make Web 2.0 work
photo: http://www.flickr.com/photos/slimjim/613760381/
Champions
photo: http://www.flickr.com/photos/jphilipson/2444879696/
Learn



photo: http://www.flickr.com/photos/engcomm/3215787208/
Network
Sometu is a great place
 to learn and network


      photo: http://www.flickr.com/photos/lwr/76632908/
See you in
the Sometu
 network!

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