The "5" Pillars of a Business System... Web | Social | CRM - Automation | Print | Mobile & Apps... This presentation will give you a basic overview of the 5 Pillars of a business system designed to Increase Your Presence, Capture More Leads, & Close More Business... Build Your Brand ~ Build Your List ~ Build Your Business!

1. Community Building ~ The Next Evolution of Marketing!

2. 20 Years Teaching
Computer & Marketing
Technologies
Multiple Certifications in
Sales & Technologies
Enjoys Helping Business Owners
Build Their Brand & Their Business!!!

3. Website
Web Tools
Social &
Video
CRM / Email
Automation
Print
Marketing
Mobile &
Advertising
The “5” Pillars

4. Today’s Modern Clients
 Often Return Clients
 Will Gives Referrals
 More Social Than Ever…
• Connected & Plugged In
• Want Instant Gratification
• More Knowledgeable
• Better Prepared

5. The Mobile Revolution
90%of American Adults
Own Smart Phones
Average Use
4.7 Hours Per Day
4 Billion Videos Viewed on
Mobile Phones Per Day
Nearly 3/4ths view & use
Websites, Social, & Email
52% of Perspective Buyers Use
their Mobile to Search for a Home

7. Contacts Create Contracts
Without A Doubt!

8. Contact ManagementRock Star

11. Websites | Blogging
Lead Capture Landing Pages

12. Real Estate Business
Website Lead Capture Points
Listing / Property Alerts
What is Your Home Worth?

18. Email Marketing
CRM’s -- Automation Marketing

19. Print Marketing
Business Cards | Postcards | Flyers

20. Social Media
Where the Engagement is Happening!

21. Social Marketing = Growing Your Business
ContactsCreateContracts
Promoting Your Business Is A Must!

22. Where Does Social Fit In?
Contacts
Pipeline
Generation
Capture
Cultivation
Conversion

24. Consumers Love Watching Videos
Show Off Your Brand…
 Products & Services
 Client Testimonies
 Local Businesses
 Community Events
 Tips for Consumers
 Weekly Trend Updates
Keep them Short & Sweet

36. Building Your Business in a Highly Connected World
70% of Your Community is Already Here!

37. 3 Basic Elements of
The Facebook System

39. Manage All Your
Facebook & Marketing
Activities
Messages
Custom Contact Lists
Event Marketing
Pages You Admin
Groups You Are Part of
Apps You Use
Interests of Page Topics

41.  Seminars
 Client Appreciation Parties
 Networking Events
 Birthday Parties
• Grand Openings
• Community Events
• Seminars
• Meet Ups
• & Just about anything…

42. Target Marketing – Using Lists

43. 2nd Element - Your Timeline Profile

44. Change Cover/Profile Pics Regularly

45. Building Personal Relationships
Sharing: Pictures – Stories – Videos

47. Professional Facebook Business Blog
It’s About
 Building Your Business Brand
 Capturing 1st Level Leads – Subscribers
 Capturing 2nd Level Leads – Apps / Forms
 Cultivating Business Relationships
 Developing Raving Fans & Referral Business
Resulting in More Business

54. Posting “Calls To Action”
A Must…
Scheduled Posting Feature is Great for Calls To Actions
This is Your Lead Capture Activity

55. Art & Science of Posting…
Educational:
 FAQ’s
 Before & After Pics
 Idea’s | Strategies
 Local Businesses
 Partner Vendors
 How To Videos
 What’s New
Community:
• Events
• History
• Charities
• Videos
• Pictures
• Local Attractions
• Hidden Treasures
Keep it Fun & Interesting!!!

56. Time Commitment
10 – 15 Minutes Per Day
Daily
2 – 3 Minutes Posting
2 – 3 Minutes Inviting
4 - 5 Minutes Engaging
Weekly
1 – 2 Hours Community Building
Connecting & Engaging with Local Businesses

57. 1.6 Million Android
1.5 Million Apple
340K Windows

58. People don’t Plan to Fail
We just Fail to Plan!
You Can’t do anything about Yesterday and what you do
today will determine your Tomorrow!

60. What Got
You Here…
Won’t Get
You There!

61. Technology Overload
 Websites
 Social Media
 Syndication/RSS
 The Cloud
 SEO
 Apps
 Mobile Solutions
 QR Codes
 Blogging
 Widgets
 Video
 Flash
 Podcasts / Audio
 Online Docs

62. Thank You!
Your Power Partner 4 Success!!