Toby Marshall\'s Social Media Presentation to RAPAD | B2B Marketing

1. Smart Business in the
Digital Economy
Presented by Toby Marshall
www.leadcreation.com.au 1

2. 3 Holidays
•Paris
•Hoi-An
•One meal: so where’s Wally?
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3. Agenda
1. Social Media Overview
2. Fast overview: YouTube, Twitter
3. Facebook
4. LinkedIn
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4. Windorah profiting online?
Who will help you?
•Brisbane wally
•Queensland Government
•People in Central West Qld
•Sydney wanker
•People in Margaret River
www.leadcreation.com.au 4

5. Social Media
• It’s not just social
• It’s not just marketing
• It’s changing the way we do business
• Changing how we live
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6. What we’ll talk about today
• What’s the purpose of Social Media?
• How you can get found by VIPs
• What’s a good online strategy
• The most powerful tool for remote
communities
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7. How many Australians are online?
• 34% in 2000
• 80% in 2011
• 90% by 2015
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8. Two Key Messages…
1. Just do it
2. You only learn by doing
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9. Big Question re Social Media:
Should I care?
• How many trust advertising? 14%
• Trust what their friends say? 78%
Where are friends saying it?
On Social Networks
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10. The Numbers are BIG!
• One in 10 people are on Facebook
• Over 175 million visit Facebook everyday
• Over 150 million now on LinkedIn
• The growth is speeding up
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11. A QUICK RECAP OF
MODERN MARKETING THEORY…
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12. Marketing is
always about
BEING FOUND
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13. By 1950
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14. And today of course….
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15. The Internet circa 1993
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16. The Internet 2012
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17. What is your niche searching for?
The answer is ‘Keywords’. Definition?
1. Most Commonly Searched
2. On Google
3. To find You
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18. How do you find your keywords?
Google AdWords Keyword Tool
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19. When you are found?
Old Days: Tell and Sell
Today: Educate and Engage
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20. So, we’ve covered the importance
of being found…
Now, which Social Media for
you…
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21. www.leadcreation.com.au 21

22. www.leadcreation.com.au 22

23. Making money online is about
focus: can’t do it all!
Lets quickly cover some of the
most popular Social Media
Then we’ll talk about where
the real VALUE is…
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24. YouTube
• What is it? Video-sharing website
• Easy to use
• Key advice: Educate, inform or
amuse
How to ....? Fix a push bike’s gears
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25. Twitter
• What is it? Micro blogging
• 140 characters: send it out there!
• Research and Serendipity
• For Biz: Facebook or LinkedIn FIRST
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26. Facebook
• Website to share and connect with
friends and family
• Purpose is mainly social: harder to
sell stuff (Party)
• Plus put a page about your business:
Like a mini website.
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27. If only time for one ‘social’
network?
• For professionals and managers
• Over 150 million
• Over 3 million in Australia
• 87% Tertiary
• 48% are 45+
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28. LinkedIn
• What is it? Like Facebook for busines
• Putting up a profile is fast and easy:
www.linkedin.com
• For getting jobs
• For getting new clients
• For connecting with friends & colleagues
• Big one: place to solve problems; ask
questions
www.leadcreation.com.au 28

29. How can the 150 million on LinkedIn
find you? What can you get out of it?
1. Use Keywords in your profile:
BE FOUND
2. Engage them: Write your profile for
your VIPs
3. Impress them when they visit
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30. www.leadcreation.com.au 30

31. Upsides of LinkedIn
• Free
• Permanent ‘Business Card’
• Brand your business, your town
• Personal page; company page
• Tap Networks of others – Leverage…
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32. 2nd
1st
LEVERAGE YOU
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33. LinkedIn Network Statistics
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34. Ask any question on LinkedIn
150 million who could answer
Why will they?
How do I ….?
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35. Real power of LinkedIn? Groups
• Over a million groups
• Do their?
• Share information; ask questions;
promote their expertise; network
• Most have sub-groups
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36. Remote Community
New group: ‘Remote Network’
Soon have 10,000 members, all business
owners/professionals/shire people from
remote areas
What help would you want?
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37. Remote Network: Problem
Solving Group on LinkedIn
Using social media better
Selling stuff online
Building great/cheap websites
Pumps and Pipe issues
Installing WiFi hotspots
Transport Costs and sharing
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38. ‘Remote Network’ is live now
Cost to join? Zero
To get started: put up a simple LinkedIn
profile.
Join Remote Network. Ask a question. Post
a discussion. Or just lurk!
Christine will forward the link
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39. Round 2: Webinar
Online Meeting
Ask any questions you like
April 17th at 12.30
Where: your computer
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40. Help you dominate online?
Who will help you?
•Brisbane wally
•Queensland Government (kickstart)
•People in Central West Qld
•Sydney wanker
•People in Margaret River
www.leadcreation.com.au 40

41. Smart Business in the
Digital Economy
Presented by Toby Marshall
www.leadcreation.com.au 41