Understand what you want to be known for What makes you unique? What skills, smarts, or attitude do you have that will make people want to work with, follow or “friend” you – in real life or online?  How can you help others? What sort of contribution will make you feel satisfied? Don’t Focus on where you went to school Your online footprint should be in English US references are worth their weight in gold Focus on learning something new Try and find ways to give back

1. 10 tips to build your personal brand
in order to grow your sales

2. JASON
McDONALDStringCan
Interactive
Innovation.
Collaboration.
Digitalization.
@StringCanEU
@JMcDonaldIntl
linkedin.com/company/stringcan-interactive
fr.linkedin.com/in/jasondmcdonald/
StringCan.fr
WithaMentor.com
Let’s Play on Twitter

3. Make Money
https://farm1.staticflickr.com/26/61056391_31343afdc6_o.jpg

4. https://pixabay.com/static/uploads/photo/2014/02/01/18/01/money-­‐256319_960_720.jpg
https://farm2.staticflickr.com/1316/5145322759_ceeb2d9d9a_o_d.jpg
Customer VC - Jim Goetz

5. •Innovation
•Advantage
•Profit / Benefit
https://upload.wikimedia.org/wikipedia/commons/thumb/d/df/Facebook_logo_thumbs_up_like_transparent_SVG.svg/2000p
x-­‐Facebook_logo_thumbs_up_like_transparent_SVG.svg.png

6. https://pixabay.com/static/uploads/photo/2014/04/02/10/57/thought-­‐bubble-­‐305053_960_720.png
•Risk
•More Work
•Looking bad
https://upload.wikimedia.org/wikipedia/commons/thumb/d/df/Facebook_logo_thumbs_up_like_transparent_SVG.svg/2000px-­‐Facebook_logo_thumbs_up_like_transparent_SVG.svg.png

7. • Website
• Video
• Article (6 months ago)
Your Startup
https://upload.wikimedia.org/wikipedia/commons/4/46/Baby2.gif

8. • Innovation (Benefit)
• New Product (Advantage)
• Scalable (Profit)
Your Startup
https://upload.wikimedia.org/wikipedia/commons/4/46/Baby2.gif

9. • Most startups Fail
• They don’t know how to
work with us
• How will I look if this
goes south?
Your Startup
https://upload.wikimedia.org/wikipedia/commons/4/46/Baby2.gif

10. YOU

11. “I’ve come to learn that my initial
investment is more about the
person versus the product that I
am buying into.”
Daymond John
https://pixabay.com/static/uploads/photo/2015/12/09/22/19/shark-­‐1085669_960_720.png

12. “You never get a second chance
to make a first impression”
Mr. Will Rogers

14. Are
Your
Personal
Search
Results
Hurting
Your
Startup
Success?
5
Must
Answer
Personal
Branding
Questions
for
Start-­‐up
Founders
1. Understand what you want to be
known for
2. What makes you unique?
3. What skills, smarts, or attitude do you
have that will make people want to
work with, follow or “friend” you – in
real life or online?
4. How can you help others?
5. What sort of contribution will make
you feel satisfied?
Who are you?

15. 3 Tips for the US
6. Don’t Focus on where you went to
school
7. Your online footprint should be in
English
8. US references are worth their weight
in gold

16. 8. Focus on learning
something new
9. Try and find ways to give
back
Networking
http://www.publicdomainpictures.net/download-­‐picture.php?adresar=60000&soubor=business-­‐
card.jpg&id=52680

17. Visibility
http://www.forbes.com/sites/shelliekarabell/2016/01/26/french-­‐entrepreneurs-­‐ready-­‐for-­‐the-­‐us/#10370d131c36
10. Get on stage early and often

18. Case Study
• Arrived in France - June 2013
• Number of people I knew in Paris – 1
• Level of French – I could order dinner

19. Case Study
1. Understand what you want to be
known for
2. What makes you unique?
3. What skills, smarts, or attitude do
you have that will make people
want to work with, follow or
“friend” you – in real life or
online?
4. How can you help others?
5. What sort of contribution will
make you feel satisfied?
1. Expert in the US Market
2. American, public speaker, very
open
3. Affection for France, Belief in the
French Tech Scene, Deep Digital
Background
4. NextGen, Startups Calling,
Promote US / French Business
5. Companies succeed

20. 6. Don’t Focus on where you went to
school
7. Your online footprint should be in
English
8. US references are worth their
weight in gold
6. AmCham Board / ESSEC / CCI
7. French Lessons Twice a Week
8. BNP Paribas
Case Study

21. Networking
8. Focus on learning something new
9. Try and find ways to give back
Visibility
10.Get on stage early and often
Networking
8. I am always asked what I do
9. I love finding people jobs,
clients and partners
Visibility
10. Joined Toastmasters

22. JASON
McDONALDStringCan
Interactive
Innovation.
Collaboration.
Digitalization.
@StringCanEU
@JMcDonaldIntl
linkedin.com/company/stringcan-interactive
fr.linkedin.com/in/jasondmcdonald/
StringCan.fr
WithaMentor.com