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Keynote: Career Path of Corporate Social Strategist
59 Altimeter Group is a
research-based advisory firm that helps companies and industries leverage disruption to their advantage. We have four areas of focus: Leadership and Management, Customer Strategy, Enterprise Strategy, and Innovation and Design. Visit us at http://www.altimetergroup.com or contact email@example.com. ABOUT US
1. Steve Bendt, Senior Marketing
Manager, Social Media, Best Buy 2. Richard Binhammer, Senior Manager, Strategic Corporate Communications, Dell 3. LaSandra Brill, Senior Manager, Global Social Media, Cisco Systems Inc. 4. Rebecca Brown, Director, Social Media Strategy, Intel Corporation 5. Kelly Colbert, Director, Marketing Strategy, Wellpoint 6. Marty Collins, Director, Emerging Media, Microsoft 7. Florence Drakton, Social Media Manager, Toyota Motor Sales U.S.A. 8. Kati Driscoll, Community Specialist, Social Media, AAA 9. Bert DuMars, Vice President, E-Business & Interactive Marketing, Newell Rubbermaid 10. Frank Eliason, Senior Vice President, Social Media, Citi 11. Kimberley Gardiner, Manager, Marketing, Toyota Motor Sales U.S.A. 12. Jeannette Gibson, Director, Social Media Marketing, Cisco Systems Inc. 13. Jamie Grenney, Senior Director, Social Media, Salesforce.com 14. Julie Haddon, Senior Director, Global Social Media, eBay inc. 15. Gareth Hornberger, Coordinator, Social Media, Levi’s 16. Ken Kaplan, Manager, New Media and Broadcast, Intel 17. Steven Lazarus, Lead Strategist, Social Media & Interactive Marketing, IBM 18. Jason Long, Community Manager, QlikTech 19. Dan Maloney, Global Vice President, Ecosystem Business Development & Web Strategy, SAP 20. Manish Mehta, VP, Social Media & Community, Dell 21. Scott Monty, Manager, Global Digital & Multimedia Communications, Ford Motor Company 22. Petra Neiger, Senior Manager, Global Social Media, Cisco Systems Inc. 23. Marcus Nelson, Director, Social Media, Salesforce.com 24. Bowen Payson, Manager, Online & Digital Marketing, Virgin America 25. Holly Potter, Vice President, Public Relations, Kaiser Permanente 26. Maria Poveromo, Director, Social Media, Adobe Systems 27. Toby Richards, General Manager, Community & Online Support, Microsoft 28. Chip Rogers, Vice President and COO, SAP Community Network and Ecosystem Events 29. Vanessa Sain-Diéguez, Strategist, Social Media, Hilton Worldwide 30. Dan Schick, Manager, Web Communications, TELUS Communications 31. Daniel Schmidt, Senior Product Manager, CBS Interactive 32. Liya Sharif, Director, Marketing, Qualcomm 33. Peter Simonsen, Senior Director, Web, QlikTech 34. Ted Sindzinski, Manager, Internet Marketing, Monster Cable Products 35. Shiv Singh, Head of Digital, PepsiCo Beverages North America 36. Kim Snedaker, Manager, Social Media, AAA 37. Ed Terpening, Vice President, Social Media Marketing, Wells Fargo 38. Alexandra Wheeler, Director, Digital Strategy, Starbucks 39. Mark Yolton, Senior Vice President, SAP Community Network Interviews with Corporate Social Strategists (39) 60
1. Tac Anderson, Vice President,
Digital Strategies, Waggener Edstrom 2. David Armano, Senior Vice President, Digital, Edelman 3. Tom Bedecarre, CEO, AKQA 4. John Bell, Managing Director & Executive Creative Director, Ogilvy Public Relations Worldwide 5. Andrea Harrison, Vice President, Strategy, Razorfish 6. Liza Hausman, Vice President, Marketing, Gigya 7. Shel Israel, CEO, SI Associates 8. Peter Kim, Managing Director, North America, Dachis Group 9. Jennifer Leggio, Social Business Blogger, CBS Interactive (ZDNet) 10. Steve Rubel, Senior Vice President, Insights, Edelman Digital 11. Andy Sernovitz, CEO, SocialMedia.org / Social Media Business Council 12. Dan Ziman, Vice President, Marketing, Lithium Technologies Inc. Interviews: Topic Authorities 61