Facebook 101 for Business

1,570 views

Published on

This is part one of a two part class for Facebook for business. There is so much to using Facebook effectively for your business. This is a guide along with actually showing Facebook.com to my students.

Published in: Business, Technology
  • Be the first to comment

Facebook 101 for Business

  1. 1. Grow Your Business www.facebook.com/joguerra www.facebook.com/yourmarketinggal
  2. 2.  Social media defined  Social media marketing  Your website  Inbound vs. Outbound marketing  Facebook statistics  Using Facebook  Facebook home page  The right way  Branding  Facebook ◦ The wall ◦ Your profile  Inviting others  Privacy settings YourMarketingGal.com Copyright 2010 2
  3. 3.  Social media is online content created by people … transforming monologues (one to many) into dialogues (many to many) and is the democratization of information, transforming people from content readers into publishers. It allows people to connect in the online world to form relationships for personal, political and business use. Businesses also refer to social media as user- generated content (UGC) or consumer- generated media (CGM). YourMarketingGal.com Copyright 2010 3
  4. 4.  Social media marketing also known as social influence marketing is the act of using social influencers, social media platforms, online communities for marketing, public relations and customer service. Common social media marketing tools include Twitter, blogs, LinkedIn, Facebook and YouTube. * *Wikipedia. YourMarketingGal.com Copyright 2010 4
  5. 5. Your website or landing page is the center of everything and all social media efforts should pull people in. YourMarketingGal.com Copyright 2010 5
  6. 6.  Newspaper circulation 48.4 million daily  285 million people watch television monthly  14.3 billion core searches monthly – both in searching and other media YourMarketingGal.com Copyright 2010 6
  7. 7. Outbound Inbound  Print Ads  Television  Radio  Cold calling  Trade shows  Email blasts  Mail advertisements  Blogs  Videos  SEO  Webinars  Feeds, RSS  Social networks  EBooks  Articles online  Email marketing YourMarketingGal.com Copyright 2010 7
  8. 8. YourMarketingGal.com Copyright 2010 8  Facebook US users grew from 42 million to 103 million in 2009  That’s 145% growth  35+ - more than 30%  55+ - grew by 923%  Most popular Social networking website*  Second most popular website – behind Google*  250,000,000 estimated unique monthly visitors*
  9. 9.  Public relations, customer service  Create fans  Interact with people  Establish your expertise  Network – get to know people  Create brand awareness  Build trust  Find customers & prospects  Build community  Find partners YourMarketingGal.com Copyright 2010 9
  10. 10. Facebook Page YourMarketingGal.com Copyright 2010 10 notifications
  11. 11.  Similar to a cocktail party  If you say, I’m a super star photographer, website designer, florist, marketing guru, etc. - who cares?  Nobody cares about you or your product, except you  Give people a reason to connect with/follow/friend you YourMarketingGal.com Copyright 2010 11
  12. 12.  Use the same professional picture in all your social media efforts  Post helpful articles and videos  Share business and inspirational quotes  Update your status often YourMarketingGal.com Copyright 2010 12
  13. 13. YourMarketingGal.com Copyright 2010 13
  14. 14. Same thing applies to all social media YourMarketingGal.com Copyright 2010 14
  15. 15.  Your picture  Tagline  Friends  Optional things on the side you want or can have as “boxes” or tabs on top  Basic Information  Personal Information  Contact Information  Education & Work  Memorable Web Address  Blogs Personalize your profile by adding pictures. YourMarketingGal.com Copyright 2010 15
  16. 16.  Home page > Friends tab > Find friends  Can add email address and password for email services such as Google  Upload your Outlook contact list  Find friends by first and last name or email  Home page > Invite friends to join Facebook (on right side of page towards middle)  Send a personalized note when inviting or accepting friend requests  Group them into lists to organize your friends YourMarketingGal.com Copyright 2010 16
  17. 17.  Your choices on what to share ◦ Changes all the time. Here is the latest info: http://blog.facebook.com/blog.php?post=391922327130 YourMarketingGal.com Copyright 2010 17
  18. 18.  Social media defined  Social media marketing  Your website  Inbound vs. Outbound marketing  Facebook statistics  Using Facebook  Facebook home page  The right way  Branding  Facebook ◦ The wall ◦ Your profile  Inviting others  Privacy settings YourMarketingGal.com Copyright 2010 18
  19. 19.  Fear melts when you take action towards a goal you really want. – Robert G Allen  When you dance, your purpose is not to get to a certain place on the floor. It's to enjoy each step along the way. – Wayne Dyer  Live as if you were to die tomorrow. Learn as if you were to live forever. – Mahatma Gandhi  Do not wait; the time will never be "just right." Start where you stand, and work with whatever tools you may have at your command, and better tools will be found as you go along. – Napolean Hill YourMarketingGal.com Copyright 2010 19
  20. 20. Jo Guerra Speaker • Trainer • Social Media Strategist & Consultant 303.632.2928 SocialJo1@gmail.com www.YourMarketingGal.com Please connect with me: Facebook www.facebook.com/Joguerra Twitter: http://twitter.com/joguerra Facebook Fan Page http://facebook/yourmarketinggal LinkedIn www.linkedin.com/in/joguerra YourMarketingGal.com Copyright 2010 20

×