Proving you should spend money Building a business case Spending money wisely Responsibility to show value for (public) money Making money Councils using Google Adsense
You can’t measure human behaviour – i.e. It’s too qualitative to measure in a meaningful way. You either ‘get’ it and think it’s worth investing in, or you don’t It works for some people and not for others
Monitoring is not the same as measuring Both are ongoing but measuring has a goal in mind There are tools that do one or the other and tools that do both
Measuring according to a goal What’s the desired outcome? How are you setting the outcome? Is ‘unique visits’ the right outcome? What do you hope those visits will achieve?
Focusing too much on an outcome might mean you miss things The process can be as informative Keep and eye out for surprising trends
Analytics tools – Google etc Visualisation tools – showing data in more interesting ways
Since social media is about humans, stories are important. Qualitative data helps you make it real for others who don’t value numbers Experiences/feelings can show you more than numbers Anecdotes can point to issues that are peripheral to your outcomes but may be important
Is it just social media for comms and engagement we’re talking about here, or how to measure the impact and effectiveness of social technology in a wider sense?
Just got to find the right way to measure quality not just what can be measured W e’re still learning trying, poking and podding. T hat’s what today is all about. L et’s give it a go!
Today <ul><li>1.30 Welcome and introduction </li></ul><ul><li>Dominic Campbell, FutureGov Marshall Manson, Edelman </li></ul><ul><li>1.40 Measurement Camp </li></ul><ul><li>Will McInnes, Nixon McInnes </li></ul><ul><li>1.50 A word from our sponsors </li></ul><ul><li>Neerav Shah, Lithium </li></ul><ul><li>Giles Palmer, Brandwatch </li></ul><ul><li>2.15 Case studies </li></ul><ul><li>3.00 Break </li></ul><ul><li>3.15 Open Space : bring ideas, challenges and questions from projects you are working on </li></ul><ul><li>– Feedback / sharing </li></ul><ul><li>5.00 Drinks </li></ul>
Registered users : 229 Content posts: 113 comments: 175 Web traffic overall visitors: 12 865 page views: 63 445 average time on site: 2 mins 36 Twitter : 1 737 followers Facebook : 325 fans EbD in numbers www .enabledbydesign.org blog: http://enabledbydesign.org/blog twitter: http://twitter.com/enabledby Stats accurate as of 8 th September 2009 since launch of new site 18 th March 2009
stay in touch http://futuregovconsultancy.com http://futuregovnetwork.com http://twitter.com/futuregov