Michael True is a senior level sales representative with over 15 years of experience in sales and customer service consulting in the agriculture industry. He has a proven track record of consistently exceeding sales targets and implementing tactics to contribute to business growth. His experience includes system consulting, customer training, technical support, and promoting products at farm shows for various agriculture companies.

1. Michael J. True
211 South Park Dr.
Monticello, IN 47960
(574) 870-4509 michaeltrue89@hotmail.com
Senior Level Sales Representative
Accomplished sales and customer service representative with over 15 years experience consulting with
customers, solving problems, and consistently contributing to business growth through successful solution
selling. Recognized for consistently implementing tactics, providing outstanding customer service, and
exceeding sales targets.
EXPERIENCE
360 Yield Center, Lafayette, IN October 12, 2014-Present
System Consultant
• Consult with customers, prospects and dealers regarding our systems approach to nitrogen management.
• Train existing and new dealers on our products and ordering system.
• Provide on-going technical support to our customers and dealer network.
• Manage customer information in multiple contact management systems.
• Promote 360 Yield Center at national and regional farm shows, interacting with several hundred farmers and
agriculture professionals.
Unity Seeds, Lafayette, IN November 7, 2013-October 2014
Seed Advisor
• Consult with farmers via the telephone to establish their needs
• Provide recommendations of specific products/quantities using solution selling
• Troubleshoot and resolve product, customer service, and agronomic issues
• Prospect for new business, calling former and potential customers
• Manage a book of business that consists of 500 customers with accounts representing annual sales volume of
$1.4 million
Customer Connection Team/Monsanto Monticello, IN May 2000-November 2013
Seed Advisor/Operations Specialist
• Provided consultation by telephone to provide field specific seed products and recommendations for Channel and
Fielder’s Choice Direct seed brands
• Resolved product, supply, agronomic, and customer service issues
• Established and maintained relationships with customers, DSM’s, support staff, and resellers within Monsanto
and Channel brand organizations
• Managed customer information in multiple contact management systems
UNIQUE SKILL SETS
• Proficient with CRM systems, Fielder’s Choice and Channel contact management systems
• Proficient in prospecting new business, managing accounts, and closing sales to farmers via the telephone
• Proficient in Sales Force for managing customers, dealers and prospects, and managing outbound dialing
campaigns.
EDUCATION
• Bachelor of Fine Arts - December 1995 Sam Houston State University- Huntsville, TX
• Dale Carnegie Leadership Training- October 1997- Houston, TX
• Toastmaster International- October 2005- April 2006- Lafayette, IN
REFERENCES
References will be furnished upon request