SlideShare a Scribd company logo
1 of 17
EVALUATION CMO Trends 2009, part 1 presented by Michael Leander 02-02
Featured speaker: Michael Leander, Fokus Integrated http://meemoo2.com/michael-leander-nielsen
Brought *   to  you   by * Ok to click on logos :- )
Summary CMO Trends 2009, part 1 2. February 2009 ,[object Object],[object Object],[object Object],[object Object],[object Object]
” Evaluate speaker: Michael Leander” 1 is bad – 7 is great Michael Leander’s speaking skills were assessed at 5,9 but content only 5,4 and overall at 5,5
Marketing quality and rating of  technical webinar platform  1 is bad – 7 is great The technical quality was rated excellent Marketing quality was rated excellent
Only 61,11% said they are likely to recommend the “CMO Trends 2009” web-seminar to others 81,11% said likely 33,33 % said maybe
Did the web-seminar meet your expectations? Room for improvement.
Testimonials, recommendations and constructive feedback Again, it was well worth taking the time to attend this web-seminar. The information was very valuable. Due to time constraints we have not yet  asked this person if we may publish his or her name
Testimonials, recommendations and constructive feedback "this web seminar confirmation was a confirmation of what we discussed internally in our MKG circle G4+ (summit of 4 countries CMOs among the 25 Sales subsidiaries of our company) ": > more Conference & Events > to spend more time with customers & prospects > steady grow of web portal > cf traffic on “website" > offer webinar to customer > via WEBEX > less newspaper > more PR, negotiating the fee for adds > more social networks > take advantage of Linked In, XING to reach new contact persons within Customer Organisation It is an excellent exchange plateforme ! Henri, CMO in Bcn  ps. Acting as an Industrial Company in a BtoB Market selling product, services and solution if our MKG budget are limited, however our undertanding of the competitive situation and vision of the trends enhance our possibilities
Testimonials, recommendations and constructive feedback In the CMO Trends 2009 web seminar by Michael Leander I was suprised by a very professional presentation approach and a good presentation skills combined with a possibility of speaking to other marketing professionals from all around the globe. It's definitely a good way of education and sharing experiences. Due to time constraints we have not yet  asked this person if we may publish his or her name
Testimonials, recommendations and constructive feedback “ It was my first web-seminar and overall I am pleased that I was there. Even if the real-estate development is very specific and the seminar was a general one, I extracted some useful advice. Thank You.” Due to time constraints we have not yet  asked this person if we may publish his or her name
Testimonials, recommendations and constructive feedback The web seminar had great content and provided additional value through interactive questions that were asked throughout the presentation. It was good to receive a more objective view towards the situation and the future of marketing in organizations and being able to position the own company in the field of marketing activities. I definitely identified opportunity gaps and believe everyone will benefit from the web seminar. Due to time constraints we have not yet  asked this person if we may publish his or her name
Testimonials, recommendations and constructive feedback “ My third web-seminar with Michael Leander. This was clearly not his favorite topic, but I once again had my head filled with great input that I can use.  I still need to figure out your catch – why are you allowing people to attend for free? .” Due to time constraints we have not yet  asked this person if we may publish his or her name
[object Object],[object Object],[object Object],[object Object],Moving forward
[object Object],[object Object],[object Object],[object Object],Marketing learnings by Michael Leander
Marketing events  you  can afford www.markedu.com

More Related Content

What's hot

5 Strategies to Supercharge Your Data-Driven Marketing
5 Strategies to Supercharge Your Data-Driven Marketing5 Strategies to Supercharge Your Data-Driven Marketing
5 Strategies to Supercharge Your Data-Driven MarketingMarketo
 
Plan engage-measure-webinar-slides
Plan engage-measure-webinar-slidesPlan engage-measure-webinar-slides
Plan engage-measure-webinar-slidesMarketo
 
The Total Economic Impact of Marketo Engage
The Total Economic Impact of Marketo EngageThe Total Economic Impact of Marketo Engage
The Total Economic Impact of Marketo EngageMarketo
 
How Marketing Becomes a Revenue Center: A 10-Step Approach to Full Funnel Growth
How Marketing Becomes a Revenue Center: A 10-Step Approach to Full Funnel GrowthHow Marketing Becomes a Revenue Center: A 10-Step Approach to Full Funnel Growth
How Marketing Becomes a Revenue Center: A 10-Step Approach to Full Funnel GrowthMarketo
 
How you scale your marketing smarter - Pandemic or not
How you scale your marketing smarter - Pandemic or notHow you scale your marketing smarter - Pandemic or not
How you scale your marketing smarter - Pandemic or notMarketo
 
Beyond Brand Awareness: How Global Enterprises are Enhancing Prospect Intent ...
Beyond Brand Awareness: How Global Enterprises are Enhancing Prospect Intent ...Beyond Brand Awareness: How Global Enterprises are Enhancing Prospect Intent ...
Beyond Brand Awareness: How Global Enterprises are Enhancing Prospect Intent ...Marketo
 
Marketo Engage Innovationen in 2020
Marketo Engage Innovationen in 2020Marketo Engage Innovationen in 2020
Marketo Engage Innovationen in 2020Marketo
 
Create Incredible Customer Experiences Using Conversational Marketing
Create Incredible Customer Experiences Using Conversational MarketingCreate Incredible Customer Experiences Using Conversational Marketing
Create Incredible Customer Experiences Using Conversational MarketingMarketo
 
3 Strategies That Kick-Start your ABM using AI
3 Strategies That Kick-Start your ABM using AI3 Strategies That Kick-Start your ABM using AI
3 Strategies That Kick-Start your ABM using AIMarketo
 
Nexales Data management For Agencies
Nexales Data management For AgenciesNexales Data management For Agencies
Nexales Data management For AgenciesRightLeads Marketing
 
Customer-First: Embedding Experience Design in Your GTM Strategy
Customer-First: Embedding Experience Design in Your GTM StrategyCustomer-First: Embedding Experience Design in Your GTM Strategy
Customer-First: Embedding Experience Design in Your GTM StrategyMarketo
 
Future Proof: How to Create a Lead Scoring Model That Scales
Future Proof: How to Create a Lead Scoring Model That ScalesFuture Proof: How to Create a Lead Scoring Model That Scales
Future Proof: How to Create a Lead Scoring Model That ScalesMarketo
 
10 Things to Know About Marketo + B2B Marketing
10 Things to Know About Marketo + B2B Marketing10 Things to Know About Marketo + B2B Marketing
10 Things to Know About Marketo + B2B MarketingMarketo
 
Leverage Your Business with Zoho CRMPlus
Leverage Your Business with Zoho CRMPlusLeverage Your Business with Zoho CRMPlus
Leverage Your Business with Zoho CRMPlusWebRaaja
 
Sales and Marketing Alignment: Bridging the Great Divide through ABM
Sales and Marketing Alignment: Bridging the Great Divide through ABMSales and Marketing Alignment: Bridging the Great Divide through ABM
Sales and Marketing Alignment: Bridging the Great Divide through ABMDemandbase
 
The CMO: Then and Now
The CMO: Then and NowThe CMO: Then and Now
The CMO: Then and NowMarketo
 
Driving Results through Advertising for an ABM Strategy
Driving Results through Advertising for an ABM StrategyDriving Results through Advertising for an ABM Strategy
Driving Results through Advertising for an ABM StrategyDemandbase
 

What's hot (20)

5 Strategies to Supercharge Your Data-Driven Marketing
5 Strategies to Supercharge Your Data-Driven Marketing5 Strategies to Supercharge Your Data-Driven Marketing
5 Strategies to Supercharge Your Data-Driven Marketing
 
Company Overview
Company OverviewCompany Overview
Company Overview
 
Plan engage-measure-webinar-slides
Plan engage-measure-webinar-slidesPlan engage-measure-webinar-slides
Plan engage-measure-webinar-slides
 
The Total Economic Impact of Marketo Engage
The Total Economic Impact of Marketo EngageThe Total Economic Impact of Marketo Engage
The Total Economic Impact of Marketo Engage
 
How Marketing Becomes a Revenue Center: A 10-Step Approach to Full Funnel Growth
How Marketing Becomes a Revenue Center: A 10-Step Approach to Full Funnel GrowthHow Marketing Becomes a Revenue Center: A 10-Step Approach to Full Funnel Growth
How Marketing Becomes a Revenue Center: A 10-Step Approach to Full Funnel Growth
 
How you scale your marketing smarter - Pandemic or not
How you scale your marketing smarter - Pandemic or notHow you scale your marketing smarter - Pandemic or not
How you scale your marketing smarter - Pandemic or not
 
Beyond Brand Awareness: How Global Enterprises are Enhancing Prospect Intent ...
Beyond Brand Awareness: How Global Enterprises are Enhancing Prospect Intent ...Beyond Brand Awareness: How Global Enterprises are Enhancing Prospect Intent ...
Beyond Brand Awareness: How Global Enterprises are Enhancing Prospect Intent ...
 
Marketo Engage Innovationen in 2020
Marketo Engage Innovationen in 2020Marketo Engage Innovationen in 2020
Marketo Engage Innovationen in 2020
 
Create Incredible Customer Experiences Using Conversational Marketing
Create Incredible Customer Experiences Using Conversational MarketingCreate Incredible Customer Experiences Using Conversational Marketing
Create Incredible Customer Experiences Using Conversational Marketing
 
3 Strategies That Kick-Start your ABM using AI
3 Strategies That Kick-Start your ABM using AI3 Strategies That Kick-Start your ABM using AI
3 Strategies That Kick-Start your ABM using AI
 
Nexales Data management For Agencies
Nexales Data management For AgenciesNexales Data management For Agencies
Nexales Data management For Agencies
 
NYC HUG 2019: Advertising on LinkedIn
NYC HUG 2019: Advertising on LinkedInNYC HUG 2019: Advertising on LinkedIn
NYC HUG 2019: Advertising on LinkedIn
 
Customer-First: Embedding Experience Design in Your GTM Strategy
Customer-First: Embedding Experience Design in Your GTM StrategyCustomer-First: Embedding Experience Design in Your GTM Strategy
Customer-First: Embedding Experience Design in Your GTM Strategy
 
Future Proof: How to Create a Lead Scoring Model That Scales
Future Proof: How to Create a Lead Scoring Model That ScalesFuture Proof: How to Create a Lead Scoring Model That Scales
Future Proof: How to Create a Lead Scoring Model That Scales
 
10 Things to Know About Marketo + B2B Marketing
10 Things to Know About Marketo + B2B Marketing10 Things to Know About Marketo + B2B Marketing
10 Things to Know About Marketo + B2B Marketing
 
Leverage Your Business with Zoho CRMPlus
Leverage Your Business with Zoho CRMPlusLeverage Your Business with Zoho CRMPlus
Leverage Your Business with Zoho CRMPlus
 
Sales and Marketing Alignment: Bridging the Great Divide through ABM
Sales and Marketing Alignment: Bridging the Great Divide through ABMSales and Marketing Alignment: Bridging the Great Divide through ABM
Sales and Marketing Alignment: Bridging the Great Divide through ABM
 
The CMO: Then and Now
The CMO: Then and NowThe CMO: Then and Now
The CMO: Then and Now
 
Smart Partnering Method
Smart Partnering MethodSmart Partnering Method
Smart Partnering Method
 
Driving Results through Advertising for an ABM Strategy
Driving Results through Advertising for an ABM StrategyDriving Results through Advertising for an ABM Strategy
Driving Results through Advertising for an ABM Strategy
 

Viewers also liked

Week1 Assessment Overview
Week1 Assessment OverviewWeek1 Assessment Overview
Week1 Assessment OverviewIPT652
 
Terms, Tips, and Trends: Evaluation Essentials for Nonprofits
Terms, Tips, and Trends: Evaluation Essentials for NonprofitsTerms, Tips, and Trends: Evaluation Essentials for Nonprofits
Terms, Tips, and Trends: Evaluation Essentials for NonprofitsInnovation Network
 
History of measuremet and evaluation
History of measuremet and evaluationHistory of measuremet and evaluation
History of measuremet and evaluationMartin Nobis
 
E learning workshop-by-www.showmetown.com
E learning workshop-by-www.showmetown.comE learning workshop-by-www.showmetown.com
E learning workshop-by-www.showmetown.comPradeep PM
 
New trends in evaluation v kamat
New trends in evaluation v kamatNew trends in evaluation v kamat
New trends in evaluation v kamatVasudha Kamat
 
Testing and Evaluation
Testing and EvaluationTesting and Evaluation
Testing and Evaluationbhavanasaxena
 
Testing and evaluation powerpoint
Testing and evaluation  powerpointTesting and evaluation  powerpoint
Testing and evaluation powerpointTheMontyViper
 
Design Chapter 7 - Testing and Evaluation Techniques
Design Chapter 7 - Testing and Evaluation TechniquesDesign Chapter 7 - Testing and Evaluation Techniques
Design Chapter 7 - Testing and Evaluation Techniquesguest01bdf1
 
Trends, issues and policies in philippine education (1)
Trends, issues and policies in philippine education (1)Trends, issues and policies in philippine education (1)
Trends, issues and policies in philippine education (1)Michelle Mayormente
 
Evaluation in Education
Evaluation in EducationEvaluation in Education
Evaluation in EducationKusum Gaur
 
Webinar trends in testing 2017 03 08 (in dutch)
Webinar trends in testing 2017 03 08 (in dutch)Webinar trends in testing 2017 03 08 (in dutch)
Webinar trends in testing 2017 03 08 (in dutch)Rik Marselis
 
Evaluation – concepts and principles
Evaluation – concepts and principlesEvaluation – concepts and principles
Evaluation – concepts and principlesAruna Ap
 

Viewers also liked (13)

Week1 Assessment Overview
Week1 Assessment OverviewWeek1 Assessment Overview
Week1 Assessment Overview
 
Terms, Tips, and Trends: Evaluation Essentials for Nonprofits
Terms, Tips, and Trends: Evaluation Essentials for NonprofitsTerms, Tips, and Trends: Evaluation Essentials for Nonprofits
Terms, Tips, and Trends: Evaluation Essentials for Nonprofits
 
Item writing
Item writingItem writing
Item writing
 
History of measuremet and evaluation
History of measuremet and evaluationHistory of measuremet and evaluation
History of measuremet and evaluation
 
E learning workshop-by-www.showmetown.com
E learning workshop-by-www.showmetown.comE learning workshop-by-www.showmetown.com
E learning workshop-by-www.showmetown.com
 
New trends in evaluation v kamat
New trends in evaluation v kamatNew trends in evaluation v kamat
New trends in evaluation v kamat
 
Testing and Evaluation
Testing and EvaluationTesting and Evaluation
Testing and Evaluation
 
Testing and evaluation powerpoint
Testing and evaluation  powerpointTesting and evaluation  powerpoint
Testing and evaluation powerpoint
 
Design Chapter 7 - Testing and Evaluation Techniques
Design Chapter 7 - Testing and Evaluation TechniquesDesign Chapter 7 - Testing and Evaluation Techniques
Design Chapter 7 - Testing and Evaluation Techniques
 
Trends, issues and policies in philippine education (1)
Trends, issues and policies in philippine education (1)Trends, issues and policies in philippine education (1)
Trends, issues and policies in philippine education (1)
 
Evaluation in Education
Evaluation in EducationEvaluation in Education
Evaluation in Education
 
Webinar trends in testing 2017 03 08 (in dutch)
Webinar trends in testing 2017 03 08 (in dutch)Webinar trends in testing 2017 03 08 (in dutch)
Webinar trends in testing 2017 03 08 (in dutch)
 
Evaluation – concepts and principles
Evaluation – concepts and principlesEvaluation – concepts and principles
Evaluation – concepts and principles
 

Similar to CMO Trends 2009 Part 1 Web Seminar Summary

Evaluation B2B Lead Generation 24 April 2009 Martin Meyer-Gossner
Evaluation B2B Lead Generation 24 April 2009 Martin Meyer-GossnerEvaluation B2B Lead Generation 24 April 2009 Martin Meyer-Gossner
Evaluation B2B Lead Generation 24 April 2009 Martin Meyer-GossnerMichael Leander
 
Evaluation Email Marketing Profiling 10 March 2009 Michael Leander
Evaluation   Email Marketing Profiling 10 March 2009   Michael LeanderEvaluation   Email Marketing Profiling 10 March 2009   Michael Leander
Evaluation Email Marketing Profiling 10 March 2009 Michael LeanderMichael Leander
 
Evaluation Social Networking For Business 22 April 2009 Leander And Gossner
Evaluation Social Networking For Business 22 April 2009 Leander  And GossnerEvaluation Social Networking For Business 22 April 2009 Leander  And Gossner
Evaluation Social Networking For Business 22 April 2009 Leander And GossnerMichael Leander
 
Evaluation - email marketing profiling 13Jan 2009
Evaluation - email marketing profiling 13Jan 2009Evaluation - email marketing profiling 13Jan 2009
Evaluation - email marketing profiling 13Jan 2009Michael Leander
 
How Your Media Sales Team Can Get More Appointments, Waste Less Time, and Sel...
How Your Media Sales Team Can Get More Appointments, Waste Less Time, and Sel...How Your Media Sales Team Can Get More Appointments, Waste Less Time, and Sel...
How Your Media Sales Team Can Get More Appointments, Waste Less Time, and Sel...The Center for Sales Strategy
 
Evaluation Marcom Synergy Olivier Riviere
Evaluation Marcom Synergy Olivier RiviereEvaluation Marcom Synergy Olivier Riviere
Evaluation Marcom Synergy Olivier RiviereMichael Leander
 
[PC-P] VAR Advanced Sales Training Researching & Prospecting.pdf
[PC-P] VAR Advanced Sales Training Researching & Prospecting.pdf[PC-P] VAR Advanced Sales Training Researching & Prospecting.pdf
[PC-P] VAR Advanced Sales Training Researching & Prospecting.pdfDon Arceri | AspireDigital.org
 
Building New Business™
Building New Business™Building New Business™
Building New Business™Bobby Darnell
 
Evaluation Email Marketing Profiling 21 April with Michael Leander and Alterian
Evaluation Email Marketing Profiling 21 April with Michael Leander and AlterianEvaluation Email Marketing Profiling 21 April with Michael Leander and Alterian
Evaluation Email Marketing Profiling 21 April with Michael Leander and AlterianMichael Leander
 
Evaluation Mobile Marketing 11 March By Jens Friis Responfabrikken
Evaluation   Mobile Marketing 11 March By Jens Friis ResponfabrikkenEvaluation   Mobile Marketing 11 March By Jens Friis Responfabrikken
Evaluation Mobile Marketing 11 March By Jens Friis ResponfabrikkenMichael Leander
 
Email Profiling Webinar Evaluation Michael Leander 23 June 2009
Email Profiling Webinar Evaluation Michael Leander 23 June 2009Email Profiling Webinar Evaluation Michael Leander 23 June 2009
Email Profiling Webinar Evaluation Michael Leander 23 June 2009Michael Leander
 
Marketing Through Social Networks With Michael Leander 2 June2009
Marketing Through Social Networks With Michael Leander 2 June2009Marketing Through Social Networks With Michael Leander 2 June2009
Marketing Through Social Networks With Michael Leander 2 June2009Michael Leander
 
Evaluation - marketing through social networks 20Jan2009
Evaluation - marketing through social networks 20Jan2009Evaluation - marketing through social networks 20Jan2009
Evaluation - marketing through social networks 20Jan2009Michael Leander
 
Webinar replay: B2B online event marketing. Reach CFOs, Sell more
Webinar replay: B2B online event marketing. Reach CFOs, Sell moreWebinar replay: B2B online event marketing. Reach CFOs, Sell more
Webinar replay: B2B online event marketing. Reach CFOs, Sell moreJohn Kogan
 
5 reasons why b2 b marketers fail with generating qualified leads
5 reasons why b2 b marketers fail with generating qualified leads5 reasons why b2 b marketers fail with generating qualified leads
5 reasons why b2 b marketers fail with generating qualified leadsDaniel Buckle
 
How to Drive and Close More Leads in 2023
How to Drive and Close More Leads in 2023How to Drive and Close More Leads in 2023
How to Drive and Close More Leads in 2023Samantha Russell
 
4.02.09 Teleclass Doing Your Best Marketing In The Worst Of Times
4.02.09 Teleclass Doing Your Best Marketing In The Worst Of Times4.02.09 Teleclass Doing Your Best Marketing In The Worst Of Times
4.02.09 Teleclass Doing Your Best Marketing In The Worst Of TimesErin Murphy
 
Persona-based Marketing
Persona-based MarketingPersona-based Marketing
Persona-based MarketingRollWorks
 
Evaluation Measuring Customer Experience 17 March2009
Evaluation   Measuring Customer Experience 17 March2009Evaluation   Measuring Customer Experience 17 March2009
Evaluation Measuring Customer Experience 17 March2009Michael Leander
 

Similar to CMO Trends 2009 Part 1 Web Seminar Summary (20)

Evaluation B2B Lead Generation 24 April 2009 Martin Meyer-Gossner
Evaluation B2B Lead Generation 24 April 2009 Martin Meyer-GossnerEvaluation B2B Lead Generation 24 April 2009 Martin Meyer-Gossner
Evaluation B2B Lead Generation 24 April 2009 Martin Meyer-Gossner
 
Evaluation Email Marketing Profiling 10 March 2009 Michael Leander
Evaluation   Email Marketing Profiling 10 March 2009   Michael LeanderEvaluation   Email Marketing Profiling 10 March 2009   Michael Leander
Evaluation Email Marketing Profiling 10 March 2009 Michael Leander
 
Evaluation Social Networking For Business 22 April 2009 Leander And Gossner
Evaluation Social Networking For Business 22 April 2009 Leander  And GossnerEvaluation Social Networking For Business 22 April 2009 Leander  And Gossner
Evaluation Social Networking For Business 22 April 2009 Leander And Gossner
 
Evaluation - email marketing profiling 13Jan 2009
Evaluation - email marketing profiling 13Jan 2009Evaluation - email marketing profiling 13Jan 2009
Evaluation - email marketing profiling 13Jan 2009
 
How Your Media Sales Team Can Get More Appointments, Waste Less Time, and Sel...
How Your Media Sales Team Can Get More Appointments, Waste Less Time, and Sel...How Your Media Sales Team Can Get More Appointments, Waste Less Time, and Sel...
How Your Media Sales Team Can Get More Appointments, Waste Less Time, and Sel...
 
Evaluation Marcom Synergy Olivier Riviere
Evaluation Marcom Synergy Olivier RiviereEvaluation Marcom Synergy Olivier Riviere
Evaluation Marcom Synergy Olivier Riviere
 
[PC-P] VAR Advanced Sales Training Researching & Prospecting.pdf
[PC-P] VAR Advanced Sales Training Researching & Prospecting.pdf[PC-P] VAR Advanced Sales Training Researching & Prospecting.pdf
[PC-P] VAR Advanced Sales Training Researching & Prospecting.pdf
 
Building New Business™
Building New Business™Building New Business™
Building New Business™
 
Evaluation Email Marketing Profiling 21 April with Michael Leander and Alterian
Evaluation Email Marketing Profiling 21 April with Michael Leander and AlterianEvaluation Email Marketing Profiling 21 April with Michael Leander and Alterian
Evaluation Email Marketing Profiling 21 April with Michael Leander and Alterian
 
Social media for lead generation
Social media for lead generationSocial media for lead generation
Social media for lead generation
 
Evaluation Mobile Marketing 11 March By Jens Friis Responfabrikken
Evaluation   Mobile Marketing 11 March By Jens Friis ResponfabrikkenEvaluation   Mobile Marketing 11 March By Jens Friis Responfabrikken
Evaluation Mobile Marketing 11 March By Jens Friis Responfabrikken
 
Email Profiling Webinar Evaluation Michael Leander 23 June 2009
Email Profiling Webinar Evaluation Michael Leander 23 June 2009Email Profiling Webinar Evaluation Michael Leander 23 June 2009
Email Profiling Webinar Evaluation Michael Leander 23 June 2009
 
Marketing Through Social Networks With Michael Leander 2 June2009
Marketing Through Social Networks With Michael Leander 2 June2009Marketing Through Social Networks With Michael Leander 2 June2009
Marketing Through Social Networks With Michael Leander 2 June2009
 
Evaluation - marketing through social networks 20Jan2009
Evaluation - marketing through social networks 20Jan2009Evaluation - marketing through social networks 20Jan2009
Evaluation - marketing through social networks 20Jan2009
 
Webinar replay: B2B online event marketing. Reach CFOs, Sell more
Webinar replay: B2B online event marketing. Reach CFOs, Sell moreWebinar replay: B2B online event marketing. Reach CFOs, Sell more
Webinar replay: B2B online event marketing. Reach CFOs, Sell more
 
5 reasons why b2 b marketers fail with generating qualified leads
5 reasons why b2 b marketers fail with generating qualified leads5 reasons why b2 b marketers fail with generating qualified leads
5 reasons why b2 b marketers fail with generating qualified leads
 
How to Drive and Close More Leads in 2023
How to Drive and Close More Leads in 2023How to Drive and Close More Leads in 2023
How to Drive and Close More Leads in 2023
 
4.02.09 Teleclass Doing Your Best Marketing In The Worst Of Times
4.02.09 Teleclass Doing Your Best Marketing In The Worst Of Times4.02.09 Teleclass Doing Your Best Marketing In The Worst Of Times
4.02.09 Teleclass Doing Your Best Marketing In The Worst Of Times
 
Persona-based Marketing
Persona-based MarketingPersona-based Marketing
Persona-based Marketing
 
Evaluation Measuring Customer Experience 17 March2009
Evaluation   Measuring Customer Experience 17 March2009Evaluation   Measuring Customer Experience 17 March2009
Evaluation Measuring Customer Experience 17 March2009
 

More from Michael Leander

Digital Marketing Omnichannel Training in Dubai
Digital Marketing Omnichannel Training in DubaiDigital Marketing Omnichannel Training in Dubai
Digital Marketing Omnichannel Training in DubaiMichael Leander
 
Improve your email marketing results
Improve your email marketing resultsImprove your email marketing results
Improve your email marketing resultsMichael Leander
 
Innowave Summit Keynote Presentation Michael Leander
Innowave Summit Keynote Presentation Michael LeanderInnowave Summit Keynote Presentation Michael Leander
Innowave Summit Keynote Presentation Michael LeanderMichael Leander
 
State of Email Marketing Europe - Email marketing and marketing automation re...
State of Email Marketing Europe - Email marketing and marketing automation re...State of Email Marketing Europe - Email marketing and marketing automation re...
State of Email Marketing Europe - Email marketing and marketing automation re...Michael Leander
 
Digital Business Transformation Workshop in Rwanda
Digital Business Transformation Workshop in RwandaDigital Business Transformation Workshop in Rwanda
Digital Business Transformation Workshop in RwandaMichael Leander
 
Digital Business Transformation Workshop in Kigali
Digital Business Transformation Workshop in KigaliDigital Business Transformation Workshop in Kigali
Digital Business Transformation Workshop in KigaliMichael Leander
 
Marketing automation netværksmøde i Danmark
Marketing automation netværksmøde i DanmarkMarketing automation netværksmøde i Danmark
Marketing automation netværksmøde i DanmarkMichael Leander
 
EDDM Awards - Email marketing and data driven marketing awards EMEA
EDDM Awards - Email marketing and data driven marketing awards EMEAEDDM Awards - Email marketing and data driven marketing awards EMEA
EDDM Awards - Email marketing and data driven marketing awards EMEAMichael Leander
 
Email Marketing Assessment Template for Success
Email Marketing Assessment Template for SuccessEmail Marketing Assessment Template for Success
Email Marketing Assessment Template for SuccessMichael Leander
 
Social media and analytics Masterclass India
Social media and analytics Masterclass IndiaSocial media and analytics Masterclass India
Social media and analytics Masterclass IndiaMichael Leander
 
Digital Marketing Masterclass Nairobi in Kenya
Digital Marketing Masterclass Nairobi in KenyaDigital Marketing Masterclass Nairobi in Kenya
Digital Marketing Masterclass Nairobi in KenyaMichael Leander
 
5 Critical Skills for Digital Marketing Careers
5 Critical Skills for Digital Marketing Careers5 Critical Skills for Digital Marketing Careers
5 Critical Skills for Digital Marketing CareersMichael Leander
 
Marketing course in Nairobi Kenya
Marketing course in Nairobi KenyaMarketing course in Nairobi Kenya
Marketing course in Nairobi KenyaMichael Leander
 
Mobile and Digital Marketing Masterclass in Nairobi, Kenya
Mobile and Digital Marketing Masterclass in Nairobi, KenyaMobile and Digital Marketing Masterclass in Nairobi, Kenya
Mobile and Digital Marketing Masterclass in Nairobi, KenyaMichael Leander
 
CMA Marketing Course Dubai
CMA Marketing Course DubaiCMA Marketing Course Dubai
CMA Marketing Course DubaiMichael Leander
 
Digital and mobile marketing masterclass Tanzania
Digital and mobile marketing masterclass TanzaniaDigital and mobile marketing masterclass Tanzania
Digital and mobile marketing masterclass TanzaniaMichael Leander
 
Kenya Chartered Marketing Analyst Certificate Course
Kenya Chartered Marketing Analyst Certificate CourseKenya Chartered Marketing Analyst Certificate Course
Kenya Chartered Marketing Analyst Certificate CourseMichael Leander
 
Fixing your email- and data driven marketing - on demand content
Fixing your email- and data driven marketing - on demand contentFixing your email- and data driven marketing - on demand content
Fixing your email- and data driven marketing - on demand contentMichael Leander
 
Bausteine guten Daten-Marketings - One to One interview
Bausteine guten Daten-Marketings - One to One interviewBausteine guten Daten-Marketings - One to One interview
Bausteine guten Daten-Marketings - One to One interviewMichael Leander
 
Data driven marketing and email marketing conference
Data driven marketing and email marketing conferenceData driven marketing and email marketing conference
Data driven marketing and email marketing conferenceMichael Leander
 

More from Michael Leander (20)

Digital Marketing Omnichannel Training in Dubai
Digital Marketing Omnichannel Training in DubaiDigital Marketing Omnichannel Training in Dubai
Digital Marketing Omnichannel Training in Dubai
 
Improve your email marketing results
Improve your email marketing resultsImprove your email marketing results
Improve your email marketing results
 
Innowave Summit Keynote Presentation Michael Leander
Innowave Summit Keynote Presentation Michael LeanderInnowave Summit Keynote Presentation Michael Leander
Innowave Summit Keynote Presentation Michael Leander
 
State of Email Marketing Europe - Email marketing and marketing automation re...
State of Email Marketing Europe - Email marketing and marketing automation re...State of Email Marketing Europe - Email marketing and marketing automation re...
State of Email Marketing Europe - Email marketing and marketing automation re...
 
Digital Business Transformation Workshop in Rwanda
Digital Business Transformation Workshop in RwandaDigital Business Transformation Workshop in Rwanda
Digital Business Transformation Workshop in Rwanda
 
Digital Business Transformation Workshop in Kigali
Digital Business Transformation Workshop in KigaliDigital Business Transformation Workshop in Kigali
Digital Business Transformation Workshop in Kigali
 
Marketing automation netværksmøde i Danmark
Marketing automation netværksmøde i DanmarkMarketing automation netværksmøde i Danmark
Marketing automation netværksmøde i Danmark
 
EDDM Awards - Email marketing and data driven marketing awards EMEA
EDDM Awards - Email marketing and data driven marketing awards EMEAEDDM Awards - Email marketing and data driven marketing awards EMEA
EDDM Awards - Email marketing and data driven marketing awards EMEA
 
Email Marketing Assessment Template for Success
Email Marketing Assessment Template for SuccessEmail Marketing Assessment Template for Success
Email Marketing Assessment Template for Success
 
Social media and analytics Masterclass India
Social media and analytics Masterclass IndiaSocial media and analytics Masterclass India
Social media and analytics Masterclass India
 
Digital Marketing Masterclass Nairobi in Kenya
Digital Marketing Masterclass Nairobi in KenyaDigital Marketing Masterclass Nairobi in Kenya
Digital Marketing Masterclass Nairobi in Kenya
 
5 Critical Skills for Digital Marketing Careers
5 Critical Skills for Digital Marketing Careers5 Critical Skills for Digital Marketing Careers
5 Critical Skills for Digital Marketing Careers
 
Marketing course in Nairobi Kenya
Marketing course in Nairobi KenyaMarketing course in Nairobi Kenya
Marketing course in Nairobi Kenya
 
Mobile and Digital Marketing Masterclass in Nairobi, Kenya
Mobile and Digital Marketing Masterclass in Nairobi, KenyaMobile and Digital Marketing Masterclass in Nairobi, Kenya
Mobile and Digital Marketing Masterclass in Nairobi, Kenya
 
CMA Marketing Course Dubai
CMA Marketing Course DubaiCMA Marketing Course Dubai
CMA Marketing Course Dubai
 
Digital and mobile marketing masterclass Tanzania
Digital and mobile marketing masterclass TanzaniaDigital and mobile marketing masterclass Tanzania
Digital and mobile marketing masterclass Tanzania
 
Kenya Chartered Marketing Analyst Certificate Course
Kenya Chartered Marketing Analyst Certificate CourseKenya Chartered Marketing Analyst Certificate Course
Kenya Chartered Marketing Analyst Certificate Course
 
Fixing your email- and data driven marketing - on demand content
Fixing your email- and data driven marketing - on demand contentFixing your email- and data driven marketing - on demand content
Fixing your email- and data driven marketing - on demand content
 
Bausteine guten Daten-Marketings - One to One interview
Bausteine guten Daten-Marketings - One to One interviewBausteine guten Daten-Marketings - One to One interview
Bausteine guten Daten-Marketings - One to One interview
 
Data driven marketing and email marketing conference
Data driven marketing and email marketing conferenceData driven marketing and email marketing conference
Data driven marketing and email marketing conference
 

Recently uploaded

Planning a health career 4th Quarter.pptx
Planning a health career 4th Quarter.pptxPlanning a health career 4th Quarter.pptx
Planning a health career 4th Quarter.pptxLigayaBacuel1
 
Difference Between Search & Browse Methods in Odoo 17
Difference Between Search & Browse Methods in Odoo 17Difference Between Search & Browse Methods in Odoo 17
Difference Between Search & Browse Methods in Odoo 17Celine George
 
Procuring digital preservation CAN be quick and painless with our new dynamic...
Procuring digital preservation CAN be quick and painless with our new dynamic...Procuring digital preservation CAN be quick and painless with our new dynamic...
Procuring digital preservation CAN be quick and painless with our new dynamic...Jisc
 
What is Model Inheritance in Odoo 17 ERP
What is Model Inheritance in Odoo 17 ERPWhat is Model Inheritance in Odoo 17 ERP
What is Model Inheritance in Odoo 17 ERPCeline George
 
ECONOMIC CONTEXT - PAPER 1 Q3: NEWSPAPERS.pptx
ECONOMIC CONTEXT - PAPER 1 Q3: NEWSPAPERS.pptxECONOMIC CONTEXT - PAPER 1 Q3: NEWSPAPERS.pptx
ECONOMIC CONTEXT - PAPER 1 Q3: NEWSPAPERS.pptxiammrhaywood
 
Roles & Responsibilities in Pharmacovigilance
Roles & Responsibilities in PharmacovigilanceRoles & Responsibilities in Pharmacovigilance
Roles & Responsibilities in PharmacovigilanceSamikshaHamane
 
Introduction to ArtificiaI Intelligence in Higher Education
Introduction to ArtificiaI Intelligence in Higher EducationIntroduction to ArtificiaI Intelligence in Higher Education
Introduction to ArtificiaI Intelligence in Higher Educationpboyjonauth
 
Types of Journalistic Writing Grade 8.pptx
Types of Journalistic Writing Grade 8.pptxTypes of Journalistic Writing Grade 8.pptx
Types of Journalistic Writing Grade 8.pptxEyham Joco
 
call girls in Kamla Market (DELHI) 🔝 >༒9953330565🔝 genuine Escort Service 🔝✔️✔️
call girls in Kamla Market (DELHI) 🔝 >༒9953330565🔝 genuine Escort Service 🔝✔️✔️call girls in Kamla Market (DELHI) 🔝 >༒9953330565🔝 genuine Escort Service 🔝✔️✔️
call girls in Kamla Market (DELHI) 🔝 >༒9953330565🔝 genuine Escort Service 🔝✔️✔️9953056974 Low Rate Call Girls In Saket, Delhi NCR
 
Field Attribute Index Feature in Odoo 17
Field Attribute Index Feature in Odoo 17Field Attribute Index Feature in Odoo 17
Field Attribute Index Feature in Odoo 17Celine George
 
Alper Gobel In Media Res Media Component
Alper Gobel In Media Res Media ComponentAlper Gobel In Media Res Media Component
Alper Gobel In Media Res Media ComponentInMediaRes1
 
ENGLISH 7_Q4_LESSON 2_ Employing a Variety of Strategies for Effective Interp...
ENGLISH 7_Q4_LESSON 2_ Employing a Variety of Strategies for Effective Interp...ENGLISH 7_Q4_LESSON 2_ Employing a Variety of Strategies for Effective Interp...
ENGLISH 7_Q4_LESSON 2_ Employing a Variety of Strategies for Effective Interp...JhezDiaz1
 
DATA STRUCTURE AND ALGORITHM for beginners
DATA STRUCTURE AND ALGORITHM for beginnersDATA STRUCTURE AND ALGORITHM for beginners
DATA STRUCTURE AND ALGORITHM for beginnersSabitha Banu
 
Judging the Relevance and worth of ideas part 2.pptx
Judging the Relevance  and worth of ideas part 2.pptxJudging the Relevance  and worth of ideas part 2.pptx
Judging the Relevance and worth of ideas part 2.pptxSherlyMaeNeri
 
Framing an Appropriate Research Question 6b9b26d93da94caf993c038d9efcdedb.pdf
Framing an Appropriate Research Question 6b9b26d93da94caf993c038d9efcdedb.pdfFraming an Appropriate Research Question 6b9b26d93da94caf993c038d9efcdedb.pdf
Framing an Appropriate Research Question 6b9b26d93da94caf993c038d9efcdedb.pdfUjwalaBharambe
 
Proudly South Africa powerpoint Thorisha.pptx
Proudly South Africa powerpoint Thorisha.pptxProudly South Africa powerpoint Thorisha.pptx
Proudly South Africa powerpoint Thorisha.pptxthorishapillay1
 
Like-prefer-love -hate+verb+ing & silent letters & citizenship text.pdf
Like-prefer-love -hate+verb+ing & silent letters & citizenship text.pdfLike-prefer-love -hate+verb+ing & silent letters & citizenship text.pdf
Like-prefer-love -hate+verb+ing & silent letters & citizenship text.pdfMr Bounab Samir
 
Crayon Activity Handout For the Crayon A
Crayon Activity Handout For the Crayon ACrayon Activity Handout For the Crayon A
Crayon Activity Handout For the Crayon AUnboundStockton
 
Grade 9 Q4-MELC1-Active and Passive Voice.pptx
Grade 9 Q4-MELC1-Active and Passive Voice.pptxGrade 9 Q4-MELC1-Active and Passive Voice.pptx
Grade 9 Q4-MELC1-Active and Passive Voice.pptxChelloAnnAsuncion2
 

Recently uploaded (20)

Planning a health career 4th Quarter.pptx
Planning a health career 4th Quarter.pptxPlanning a health career 4th Quarter.pptx
Planning a health career 4th Quarter.pptx
 
Difference Between Search & Browse Methods in Odoo 17
Difference Between Search & Browse Methods in Odoo 17Difference Between Search & Browse Methods in Odoo 17
Difference Between Search & Browse Methods in Odoo 17
 
Procuring digital preservation CAN be quick and painless with our new dynamic...
Procuring digital preservation CAN be quick and painless with our new dynamic...Procuring digital preservation CAN be quick and painless with our new dynamic...
Procuring digital preservation CAN be quick and painless with our new dynamic...
 
What is Model Inheritance in Odoo 17 ERP
What is Model Inheritance in Odoo 17 ERPWhat is Model Inheritance in Odoo 17 ERP
What is Model Inheritance in Odoo 17 ERP
 
ECONOMIC CONTEXT - PAPER 1 Q3: NEWSPAPERS.pptx
ECONOMIC CONTEXT - PAPER 1 Q3: NEWSPAPERS.pptxECONOMIC CONTEXT - PAPER 1 Q3: NEWSPAPERS.pptx
ECONOMIC CONTEXT - PAPER 1 Q3: NEWSPAPERS.pptx
 
Roles & Responsibilities in Pharmacovigilance
Roles & Responsibilities in PharmacovigilanceRoles & Responsibilities in Pharmacovigilance
Roles & Responsibilities in Pharmacovigilance
 
TataKelola dan KamSiber Kecerdasan Buatan v022.pdf
TataKelola dan KamSiber Kecerdasan Buatan v022.pdfTataKelola dan KamSiber Kecerdasan Buatan v022.pdf
TataKelola dan KamSiber Kecerdasan Buatan v022.pdf
 
Introduction to ArtificiaI Intelligence in Higher Education
Introduction to ArtificiaI Intelligence in Higher EducationIntroduction to ArtificiaI Intelligence in Higher Education
Introduction to ArtificiaI Intelligence in Higher Education
 
Types of Journalistic Writing Grade 8.pptx
Types of Journalistic Writing Grade 8.pptxTypes of Journalistic Writing Grade 8.pptx
Types of Journalistic Writing Grade 8.pptx
 
call girls in Kamla Market (DELHI) 🔝 >༒9953330565🔝 genuine Escort Service 🔝✔️✔️
call girls in Kamla Market (DELHI) 🔝 >༒9953330565🔝 genuine Escort Service 🔝✔️✔️call girls in Kamla Market (DELHI) 🔝 >༒9953330565🔝 genuine Escort Service 🔝✔️✔️
call girls in Kamla Market (DELHI) 🔝 >༒9953330565🔝 genuine Escort Service 🔝✔️✔️
 
Field Attribute Index Feature in Odoo 17
Field Attribute Index Feature in Odoo 17Field Attribute Index Feature in Odoo 17
Field Attribute Index Feature in Odoo 17
 
Alper Gobel In Media Res Media Component
Alper Gobel In Media Res Media ComponentAlper Gobel In Media Res Media Component
Alper Gobel In Media Res Media Component
 
ENGLISH 7_Q4_LESSON 2_ Employing a Variety of Strategies for Effective Interp...
ENGLISH 7_Q4_LESSON 2_ Employing a Variety of Strategies for Effective Interp...ENGLISH 7_Q4_LESSON 2_ Employing a Variety of Strategies for Effective Interp...
ENGLISH 7_Q4_LESSON 2_ Employing a Variety of Strategies for Effective Interp...
 
DATA STRUCTURE AND ALGORITHM for beginners
DATA STRUCTURE AND ALGORITHM for beginnersDATA STRUCTURE AND ALGORITHM for beginners
DATA STRUCTURE AND ALGORITHM for beginners
 
Judging the Relevance and worth of ideas part 2.pptx
Judging the Relevance  and worth of ideas part 2.pptxJudging the Relevance  and worth of ideas part 2.pptx
Judging the Relevance and worth of ideas part 2.pptx
 
Framing an Appropriate Research Question 6b9b26d93da94caf993c038d9efcdedb.pdf
Framing an Appropriate Research Question 6b9b26d93da94caf993c038d9efcdedb.pdfFraming an Appropriate Research Question 6b9b26d93da94caf993c038d9efcdedb.pdf
Framing an Appropriate Research Question 6b9b26d93da94caf993c038d9efcdedb.pdf
 
Proudly South Africa powerpoint Thorisha.pptx
Proudly South Africa powerpoint Thorisha.pptxProudly South Africa powerpoint Thorisha.pptx
Proudly South Africa powerpoint Thorisha.pptx
 
Like-prefer-love -hate+verb+ing & silent letters & citizenship text.pdf
Like-prefer-love -hate+verb+ing & silent letters & citizenship text.pdfLike-prefer-love -hate+verb+ing & silent letters & citizenship text.pdf
Like-prefer-love -hate+verb+ing & silent letters & citizenship text.pdf
 
Crayon Activity Handout For the Crayon A
Crayon Activity Handout For the Crayon ACrayon Activity Handout For the Crayon A
Crayon Activity Handout For the Crayon A
 
Grade 9 Q4-MELC1-Active and Passive Voice.pptx
Grade 9 Q4-MELC1-Active and Passive Voice.pptxGrade 9 Q4-MELC1-Active and Passive Voice.pptx
Grade 9 Q4-MELC1-Active and Passive Voice.pptx
 

CMO Trends 2009 Part 1 Web Seminar Summary

  • 1. EVALUATION CMO Trends 2009, part 1 presented by Michael Leander 02-02
  • 2. Featured speaker: Michael Leander, Fokus Integrated http://meemoo2.com/michael-leander-nielsen
  • 3. Brought * to you by * Ok to click on logos :- )
  • 4.
  • 5. ” Evaluate speaker: Michael Leander” 1 is bad – 7 is great Michael Leander’s speaking skills were assessed at 5,9 but content only 5,4 and overall at 5,5
  • 6. Marketing quality and rating of technical webinar platform 1 is bad – 7 is great The technical quality was rated excellent Marketing quality was rated excellent
  • 7. Only 61,11% said they are likely to recommend the “CMO Trends 2009” web-seminar to others 81,11% said likely 33,33 % said maybe
  • 8. Did the web-seminar meet your expectations? Room for improvement.
  • 9. Testimonials, recommendations and constructive feedback Again, it was well worth taking the time to attend this web-seminar. The information was very valuable. Due to time constraints we have not yet asked this person if we may publish his or her name
  • 10. Testimonials, recommendations and constructive feedback "this web seminar confirmation was a confirmation of what we discussed internally in our MKG circle G4+ (summit of 4 countries CMOs among the 25 Sales subsidiaries of our company) ": > more Conference & Events > to spend more time with customers & prospects > steady grow of web portal > cf traffic on “website" > offer webinar to customer > via WEBEX > less newspaper > more PR, negotiating the fee for adds > more social networks > take advantage of Linked In, XING to reach new contact persons within Customer Organisation It is an excellent exchange plateforme ! Henri, CMO in Bcn ps. Acting as an Industrial Company in a BtoB Market selling product, services and solution if our MKG budget are limited, however our undertanding of the competitive situation and vision of the trends enhance our possibilities
  • 11. Testimonials, recommendations and constructive feedback In the CMO Trends 2009 web seminar by Michael Leander I was suprised by a very professional presentation approach and a good presentation skills combined with a possibility of speaking to other marketing professionals from all around the globe. It's definitely a good way of education and sharing experiences. Due to time constraints we have not yet asked this person if we may publish his or her name
  • 12. Testimonials, recommendations and constructive feedback “ It was my first web-seminar and overall I am pleased that I was there. Even if the real-estate development is very specific and the seminar was a general one, I extracted some useful advice. Thank You.” Due to time constraints we have not yet asked this person if we may publish his or her name
  • 13. Testimonials, recommendations and constructive feedback The web seminar had great content and provided additional value through interactive questions that were asked throughout the presentation. It was good to receive a more objective view towards the situation and the future of marketing in organizations and being able to position the own company in the field of marketing activities. I definitely identified opportunity gaps and believe everyone will benefit from the web seminar. Due to time constraints we have not yet asked this person if we may publish his or her name
  • 14. Testimonials, recommendations and constructive feedback “ My third web-seminar with Michael Leander. This was clearly not his favorite topic, but I once again had my head filled with great input that I can use. I still need to figure out your catch – why are you allowing people to attend for free? .” Due to time constraints we have not yet asked this person if we may publish his or her name
  • 15.
  • 16.
  • 17. Marketing events you can afford www.markedu.com