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Terms, Tips, and Trends: Evaluation Essentials for Nonprofits


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Want to launch an evaluation, but not sure where to start? Wondering how much you should budget for it, or who should be involved? Although 90% of nonprofits are engaged in evaluation, it continues to be one of the most mysterious and misunderstood functions of nonprofit management.

In this evaluation 101-level webinar on October 3, 2013, Johanna Morariu and Ann Emery introduced key evaluation concepts, approaches, and methods. We also explained the four stages of the evaluation lifecycle (planning, data collection, analysis, and action).

These slides are an excerpt from the fuller webinar.

Published in: Business, Technology, Education
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Terms, Tips, and Trends: Evaluation Essentials for Nonprofits

  1. 1. Terms, Tips, & Trends: Evaluation Essentials for Nonprofits Johanna Morariu and Ann Emery Innovation Network Excerpt from our webinar with GrantStation October 3, 2013
  2. 2. About Innovation Network • More than 20 years old • Support nonprofits and funders to collect and use information for decisionmaking • Free evaluation resources at
  3. 3. About Johanna & Ann Johanna Morariu Director @j_morariu Ann Emery Associate @annkemery
  4. 4. Research on evaluation practice in the nonprofit sector White papers with tips for grantees and grantmakers Johanna Research and guides for advocates Blog posts, podcasts, videos, and more
  5. 5. Let’s Connect! / @innonet_eval #nonprofiteval Ann
  6. 6. Goals for today’s webinar  Learn about key terms and the evaluation lifecycle  Demystify process and purpose of evaluation  Better armed to participate and learn from results Johanna
  7. 7. Johanna
  8. 8. What is evaluation? Johanna
  9. 9. What is evaluation? Johanna
  10. 10. What is evaluation? Ann
  11. 11. Why evaluate? Johanna
  12. 12. Example Utilization-focused Ann
  13. 13. Mixed Methods Johanna Hot Tip Evaluation for facts and stories
  14. 14. The evaluation lifecycle Ann Planning Action & Improvement Data collection Analysis & Reflection
  15. 15. Are we ready to engage in evaluation? Johanna
  16. 16. What’s the purpose of this evaluation? Ann
  17. 17. How much should we budget? Ann
  18. 18. Who should be involved? Evaluation Work Group Johanna
  19. 19. How will results be used? Ann
  20. 20. Logic models Activities or Services Outputs If we do this… Ann Short-Term Outcomes Interim Outcomes Long-Term Outcomes … then this should happen.
  21. 21. Examples Logic models Ann
  22. 22. Cool Tricks Logic models Johanna
  23. 23. Logic models Johanna
  24. 24. Evaluation plans Johanna
  25. 25. Evaluation plans Activities Johanna Outputs & Data Collection Data Collection Implementation Method Effort Questions (How to Measure) (have, low, med, high) Activity Group Outputs Questions Activity Group Outputs Questions
  26. 26. Ann
  27. 27. Johanna
  28. 28. Communicating information Johanna
  29. 29. Sharing information internally and externally Ann
  30. 30. Johanna
  31. 31. Johanna
  32. 32. Johanna
  33. 33. Thank You! Innovation Network Johanna Morariu Director @j_morariu Ann Emery Associate @annkemery