Want to launch an evaluation, but not sure where to start? Wondering how much you should budget for it, or who should be involved? Although 90% of nonprofits are engaged in evaluation, it continues to be one of the most mysterious and misunderstood functions of nonprofit management. In this evaluation 101-level webinar on October 3, 2013, Johanna Morariu and Ann Emery introduced key evaluation concepts, approaches, and methods. We also explained the four stages of the evaluation lifecycle (planning, data collection, analysis, and action). These slides are an excerpt from the fuller webinar.

1. Terms, Tips, & Trends:
Evaluation Essentials
for Nonprofits
Johanna Morariu and Ann Emery
Innovation Network
www.innonet.org
Excerpt from our webinar with GrantStation
October 3, 2013

2. About Innovation Network
• More than 20 years old
• Support nonprofits and funders to
collect and use information for
decisionmaking
• Free evaluation resources at
www.innonet.org

3. About Johanna & Ann
Johanna Morariu
Director
jmorariu@innonet.org
@j_morariu
Ann Emery
Associate
aemery@innonet.org
@annkemery

4. www.innonet.org/research
Research on evaluation practice
in the nonprofit sector
White papers with tips for grantees and grantmakers
Johanna
Research and guides for advocates
Blog posts, podcasts,
videos, and more

5. Let’s Connect!
innonet.org
facebook.com
/innovation.network
@innonet_eval
#nonprofiteval
Ann

6. Goals for today’s webinar
 Learn about key terms
and the evaluation
lifecycle
 Demystify process and
purpose of evaluation
 Better armed to
participate and learn
from results
Johanna

8. www.innonet.org/resources/grantstation
Johanna

10. What is evaluation?
Johanna

11. What is evaluation?
Johanna

12. What is evaluation?
Ann

13. Why evaluate?
Johanna

14. Example
Utilization-focused
Ann

15. Mixed Methods
Johanna
Hot Tip
Evaluation for
facts and stories

16. The evaluation lifecycle
Ann
Planning
Action &
Improvement
Data
collection
Analysis &
Reflection

17. Are we ready to engage in evaluation?
Johanna

18. What’s the purpose of this evaluation?
Ann

19. How much should we budget?
Ann

20. Who should be involved?
Evaluation
Work Group
Johanna

21. How will results be used?
Ann

22. Logic models
Activities
or Services
Outputs
If we do this…
Ann
Short-Term
Outcomes
Interim
Outcomes
Long-Term
Outcomes
… then this should happen.

23. Examples
Logic models
Ann

24. Cool Tricks
Logic models
Johanna

25. Logic models
Johanna

26. Evaluation plans
Johanna

27. Evaluation plans
Activities
Johanna
Outputs &
Data Collection Data Collection
Implementation
Method
Effort
Questions
(How to Measure) (have, low, med,
high)
Activity Group
Outputs
Questions
Activity Group
Outputs
Questions

28. www.innonet.org/PointK
Ann

29. www.innonet.org/PointK
Johanna

30. Communicating information
Johanna

31. Sharing information
internally and externally
Ann

32. www.innonet.org/resources
Johanna

33. www.innonet.org/resources
Johanna

34. www.innonet.org/resources
Johanna

35. Thank You!
Innovation Network
Johanna Morariu
Director
jmorariu@innonet.org
@j_morariu
Ann Emery
Associate
aemery@innonet.org
@annkemery