Our 'Building New Business' program is a customized and inter-active business development solution for companies that do not have a full-time sales or marketing person on staff. What do we mean by 'inter-active'? Bobby Darnell, who has worked with large national, regional and local contractors, will work directly with you to develop a program that will greatly enhance your current sales, marketing and prospecting efforts. We pre-qualify each prospect as this is not a program for everyone as it requires some commitment and desire to prospect more than at your current level. Your satisfaction is guaranteed.

1. Building New Business – General Contractors™
An Interactive Business Development Solution
Construction Market Consultants, Inc.
Business Development | Sales | Marketing | Pipeline & Lead Management | CRM

2. Thank you for you inquiry into our
Building New Business For General
Contractors program.
One of the best ways to describe this
program is by telling you what it is not.
This is not a three-ring binder you buy
and we hope you don’t get around to
reading before the guarantee expires.
This is an interactive program where I
work directly with your company to
energize and improve your current sales
and marketing efforts.
Your results and satisfaction are
guaranteed.
Founder
Construction Market Consultants, Inc.
Building New Business – General Contractors™
Lead Development
Private Project Focus
Contact Management
Market Intelligence
Collateral
Presentations
Market Definition
Branding
Networking
Social Media
Templates
Data Mining
Building New Business for General Contractors was designed for the business
owner who wants to build their company with the same resolve and acumen
as they construct their projects.
Building New Business was designed with the understanding that in all of our
years in the industry, we have yet to meet a general contractor who started
their own business because they wanted to be in sales.
We have, however, met plenty who are passionate about their craft and the
construction process. Just as we are passionate about helping companies
increase their revenues and achieve maximum profitability.
In this unique offering, we work with you to create a more robust sales,
marketing and business development program created specifically for your
company with a focus on increasing private, negotiated work.
Construction Market Consultants, Inc.
www.cmconl.com
Lead Development
Private Project Focus
Contact Management
Market Intelligence
Collateral
Presentations
Market Definition
Branding
Networking
Social Media
Templates
Data Mining
Prospecting
And more…
“If I had nine hours to chop down a
tree, I’d spend the first six sharpening
my ax.” ~ Abraham Lincoln

3. Lead Development
Private Project Focus
Contact Management
Market Intelligence
Collateral
Presentations
Market Definition
Branding
Networking
Social Media
Templates
Data Mining
Zero Downtime – This program was developed for contractors who do not
have a full-time business development person on staff; we know you are busy
and work with your schedule.
Turnkey Solutions – Depending on our agreed upon targeted results , we can
deliver anything from:
- Website Enhancement, Social Media, SEO
- Marketing Materials, Branding, Logo Design, Information Packaging
- Presentations, Sales Training, Pipeline Development
- Prospecting on your behalf, CRM and more…
Ongoing Support – We can become your ad hoc marketing department or be
there just when you need specific assistance after the program is complete.
Construction Market Consultants, Inc.
www.cmconl.com
More Private Opportunities
Improved Presentations
Increased Visibility
Smarter Marketing
Better Pipeline
Lead Management
Proven Processes
▪ Six Key Strategies
▪ 38 Unique Techniques
▪ Highlights The Difference Between
Sales And Business Development
▪ Build A Lead Pipeline And
Management System
▪ Generate More Negotiated Pricing
Opportunities vs. Bid
▪ Market proven approach templates
▪ Greater market exposure
▪ Much more…
Building New Business – Features & Benefits
Lead Development
Private Project Focus
Contact Management
Market Intelligence
Collateral
Presentations
Market Definition
Branding
Networking
Social Media
Templates
Data Mining
Prospecting
And more…

4. If you had a full-time business development person on staff, it would be their
responsibility to beat the bushes, identify targeted prospects, make phone
calls, send emails, follow up and forward requested materials, etc.
This program is designed to allow a company to prospect without cold calling
and by using some of the following techniques and set yourself apart from
your competition whether they have sales staff or not.
▪ Learn the technique Bobby used to get a one-on-one, face to face meeting
with the current CEO of Home Depot without making a single phone call.
▪ Learn the technique Bobby used to get a one-on-one meeting for a client,
via Webex, with eight decision makers at Wal-mart, without making a single
phone call.
▪ Learn how to uncover early private, ‘prime for negotiated’ construction
leads and how to market your company directly to the owner as opposed to
having to sell your services through their architect.
▪ Learn how to effectively promote your business via email that is not spam
and is no different than an approach via telephone (Cold call), but more
effective.
▪ Learn how to build a lead group within your competitive geographical area.
▪ Learn how to leverage what may appear to be a dead-lead into useful data
for your pipeline.
▪ Learn the importance of branding your business and separating your
company from your competition.
▪ Learn the importance of Web2.0 and social networking.
▪ Learn techniques on how to market your business with little or no cost.
▪ Learn techniques to make every person in your organization, no matter their
role, a part of your sales team.
▪ Learn networking techniques that are too often overlooked by general
contractors …such as what to have on your website and what not to
have.
Construction Market Consultants, Inc.
www.cmconl.com
Building New Business – Highlights
Lead Development
Private Project Focus
Contact Management
Market Intelligence
Collateral
Presentations
Market Definition
Branding
Networking
Social Media
Templates
Data Mining
Prospecting
And more…

5. Q: What exactly is an ‘interactive business development solution’?
A: As mentioned, earlier, a good way to describe this program is to say what it is
not. This is not a three-ring binder full of forms, templates that one could not
possibly go through with any hope of building new business. This is a very
customized program that involves working directly with Bobby Darnell to revamp
and revitalize your sales, marketing and business development efforts.
Q: How does that work?
A: It all begins with a discussion. We talk about how you got to where you are
today, what your marketing practices have been to date, what do you send a
prospect when they ask for more information, etc. Together we will review what
works and what doesn’t. We evaluate how much time can be dedicated to
marketing your business on a weekly/monthly basis and we create a program to
achieve your desired results. Basically, it is a ‘Design/Build’ program to greatly
enhance your current marketing strategy to build new business.
Q: Will you sign an NDA – Non-disclosure?
A: Absolutely. Because it is an interactive program, we will be learning portions
of your business that may very well be confidential and vice versa. This material is
built upon 20 years in the lead development business and though copyrighted,
some of its applications may be unique to your business.
Q: Is this program only for contractors who do not have a full-time business
development person?
A: Not at all. It is naturally better if you do have dedicated staff to selling but it
definitely was designed to provide a long term solution for lead generation and
management with an understanding of the time constraints of the
‘owner/operator’ commercial general contractor.
Q: What is the best next step to learn more?
A: Contact Bobby at 770-887-4941 or via email at bobbydarnell@cmconl.com
Construction Market Consultants, Inc.
www.cmconl.com
Building New Business – F.A.Q.
Lead Development
Private Project Focus
Contact Management
Market Intelligence
Collateral
Presentations
Market Definition
Branding
Networking
Social Media
Templates
Data Mining
Prospecting
And more…