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4.02.09 Teleclass Doing Your Best Marketing In The Worst Of Times

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Erin Murphy
Erin Murphy

Alyssa Dver

BusinessNews & Politics
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Alyssa Dver, CPM & CPMM Author, “No Time Marketing” Doing Your Best Marketing in the Worse of Times
Ms. Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Agenda ,[object Object],[object Object],[object Object],[object Object]
Sound familiar? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Modern Marketing 1 x 1 marketing LinkedIn Groups Second Life Affiliate Marketing Tipping Points Chasms Permission marketing Clickthroughs Mobile ads Flash demos Track backs SEO Twitter Facebook Blogs Opt in/Opt out Customer relationships Loyalty programs Virtual events Corporate responsibility Web video AdWords Landing pages Mavens YouTube
Misleading Marketing Measurements
Downmarket Doubts
Manic Marketing “ I should do marketing” I shouldn’t do marketing” “ I should do marketing” “ I should do marketing” I shouldn’t do marketing” I shouldn’t do marketing”
Maxed Out Marketing
Today’s goal: calm, confident marketing
Marketing Definition ,[object Object],Marketing Objective: … profitably find prospects and then help them make efficient buying decisions.
The No Time Cure ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Step 1: 30 Magic Questions – Your Marketing Inventory
Section 1: Your Prospects & Customers ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Section 2: The Buying Process ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Section 3: Your Marketing Channels ,[object Object],[object Object],[object Object],[object Object],[object Object]
Section 4: Your Competition ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Section 5: Your Market ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Step 2: Obtaining the missing answers
Step 3 : D evelop powerful positioning and messaging ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],A positioning statement says what you provide, why is it the best, who it benefits and how.
Messaging Exercises ,[object Object],[object Object],[object Object]
Step 4: Validate pricing ,[object Object],[object Object],[object Object],[object Object],[object Object]
Step 5: Acquire new leads push marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],* Require lead lists
Step 6: Foster leads pull marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Tracking leads – relationship building & resource allocation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Step 7: Create a defendable marketing plan Present, don’t write!
Step 8: Refine plan over time ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Final thoughts [email_address] 508.881.5664 Twitter @notimemarketing www.NoTimeMarketing.com Book, eBook, templates, teleclasses Downtown Women’s Club discount = 10% off Use order code: DWC consulting, custom training, event speaking, promotional use for new prospects and loyal customers

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4.02.09 Teleclass Doing Your Best Marketing In The Worst Of Times

  • 1. Alyssa Dver, CPM & CPMM Author, “No Time Marketing” Doing Your Best Marketing in the Worse of Times
  • 2.
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  • 5. Modern Marketing 1 x 1 marketing LinkedIn Groups Second Life Affiliate Marketing Tipping Points Chasms Permission marketing Clickthroughs Mobile ads Flash demos Track backs SEO Twitter Facebook Blogs Opt in/Opt out Customer relationships Loyalty programs Virtual events Corporate responsibility Web video AdWords Landing pages Mavens YouTube
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  • 13. Step 1: 30 Magic Questions – Your Marketing Inventory
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  • 19. Step 2: Obtaining the missing answers
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  • 26. Step 7: Create a defendable marketing plan Present, don’t write!
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  • 28. Final thoughts [email_address] 508.881.5664 Twitter @notimemarketing www.NoTimeMarketing.com Book, eBook, templates, teleclasses Downtown Women’s Club discount = 10% off Use order code: DWC consulting, custom training, event speaking, promotional use for new prospects and loyal customers