Tips and tricks for how to win at social media marketing even if you have no budget to spend on ads.

1. How to Win at
Social Media
(even with no budget!)

2. I want you to get the most out of this!
• Silence your phone
• Shut off messaging devices
• Slides will be sent to you
• Time for questions

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4. Facebook Engagement Bootcamp
A Crash Course in Online Marketing

5. Let me know:
What social media platforms
do you use for business?

6. You are frustrated by social media and
want to get more engagement

7. You want to get more returns for the
time you spend on social media

8. You are thinking about building a
social media presence for your business

9. How to Win at Social Media
(even with no budget!)

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12. Find Your Target Markets
The people most likely to be
interested in your product,
service, program, or idea.

13. Let me know:
Have you defined your target markets?

14. Find Your Target Markets

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17. Find Your Target Markets
• Accounts/Pages
• Boards
• Chats
• Groups
• Newsfeed Only?

18. If you can find your target markets,
you can talk to them!

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21. Exception:
Network Marketing
companies

22. Showcase Your Brand
Wear your
PR hat!

24. Show them who you are, what you do,
who you serve, and how you help them.

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31. Let me know:
Do you have a plan for what type of
content you post each week?

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Social media is a
long-term strategy.

33. Design Your Posting Strategy

34. Be realistic

35. Master 1-2 platforms
before expanding

36. Post as frequently as you can
consistently maintain

37. Design Your Posting Strategy

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40. It encourages your audience to
participate.

41. Your fans won’t feel threatened.

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43. It all starts with…

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45. Then you…

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47. Then you design your posts to get
your audience to…

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50. Create Pathways

51. Create Pathways
Get your leads to convert to something free
THEN
convert to something paid.

52. Create Pathways
Lead magnets

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57. It takes at least 7 touches to…
…convert a lead into a sale.
…warm your leads.
…build trust.
Build Engagement

58. Engage more
and
watch your reach magically increase.

59. Build Engagement
Liking
Sharing
Comment Marketing

60. Build Engagement

61. Find or Grow the Loyalty of
your community.
#marketing
#winningMFEM

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Social media is a
long-term strategy.

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69. Normally $66
30% Discount
Normally $266
45% Discount