A new speaker trying to figure it all out

1. All You Need to Know
A NEW SPEAKER
TRYING TO FIGURE IT
ALL OUT

2. Mike writes, “Bottom line: I’m a newbie and still
honing my craft and trying to figure out how to make
a go of this. I’ve been speaking, as an amateur, for a
long time but have decided to put more effort into
this. I belong to the local Toastmasters, just for the
practice, and have been attending National Speakers
Association meetings in NY and NJ as a paying non-
member. I’m looking for guidance and direction.”

3. “I belong to the local
Toastmasters, just for the
practice, and have been
attending National
Speakers Association
meetings in NY and NJ as
a paying non-member.
I’m looking for guidance
and direction.”
CHARLI
JANE
SPEAKERS

4. THE PRACTICE WITH TOASTMASTERS,
WITH THE NSA, THESE ARE TERRIFIC!
THAT’S HELPING TO TAKE CARE OF
YOUR SPEAKING SKILLS AND
DEVELOP COMFORT GETTING IN
FRONT OF A CROWD.
Now you need to concentrate on what
you’re doing and who you’re doing it for.
You can’t skip from learning how to speak
to being paid to speak without some
homework between.

5. I’m going to assume that you
would have mentioned your
specialty area and target if you
already had the answer to that.

6. CHARLI JANE
SPEAKERS
I always stress being very specialized
and fine-tuning your offerings.
I do not recommend being a
“general” speaker and throwing
yourself to the mercy of the world.

7. SPECIALIZED SPEAKER
CHARLI JANE SPEAKERS
In other words, the secret to speaking success is
to be a very specialized speaker with a tight
offering of presentations based around related
topics you have perfected, all of which appeal
to a single very specific type of audience.
Once you have a specialized area, it’s time to
build your brand and a strong platform around
your specialization and expertise in the area.

8. Become an authority on the
topic through being a guest
on podcasts, writing guest
blog posts, etc.

9. Use this as an opportunity to build a
following and email list, and then
start reaching out to your target
market with information of interest
to them and specific offerings.
This will make it much easier to find
groups who can hire you, and help
you build relationships with others
who serve the same target audience.

10. Relationship building is
huge in any business so
make it a top priority daily.

11. Take it in baby steps, and don’t
try to skip any steps. If you
skip steps, you will be leaving
money on the table.

12. Here’s a recap of the steps
I usually tell to newbies:

13. NEWBIES
Focus on who you
want to serve or are
meant to serve.
Create 1-2 tightly
related topics as
your signature
topics and what you
will become known
for.
Build your speaker
platform: a speaker
website (with
a speaker onesheet),
additional marketing
material. Also prepare
to capture an email
list at this point.
Write articles, be a
guest on podcast and
blogs, radio, TV,
publications, write a
book or e-book, create
programs and courses
and so forth to help
build your brand,
platform, and credibility.
This will also give you
more visibility.

14. NEWBIES
Grow a strong
following on all your
social media
platforms, network
and connect with
people. This is a
daily practice of
building and
maintaining your
network.
Keep your brand
strong and always
be consistent, this
builds integrity and
credibility.
Continue to educate
yourself as much as
possible with
organizations and
programs or courses
and stay up-to-date
with technology and
all the changes we
face every year, good
and bad.
Tweak your
presentations
accordingly, with
new anecdotes,
facts, stories or
up-to-date
information.

15. Most important be YOURSELF;
be genuine because this will
draw the people you are
meant to serve to you!

16. Remember: if you have an important
message for the right audience, they don’t
care whether you’re nervous, or if you’re not
as polished as the next person (so long as
you’re not putting them to sleep).

17. However, the most
polished and comfortable
presenter in front of the
wrong audience with the
wrong message leaves
everyone unhappy.

18. CHARLI JANE SPEAKERS
Do you feel: lost, going in circles, spending hard-
earned dollars and only ending back up at
square one, disheartened, confused as to where
to start? Wendi can, and will, help you!
Come hang out with us in our Facebook group
“Grow Your Speaking Business”