Presentation for the Helen Gordon Davis Centre for Women. How to create a strong marketing funnel for your small business so you can warm your leads, retain your customers, and bring in more sales.

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4. The path through which you guide
your leads to become customers.
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1) Each offering is a self-contained
message AND a stepping stone.
2) Show exactly how EVERY offering
connects to another.

12. 1) See how each communication leads to the next.
2) Build your customer retention plan.
3) Miss fewer opportunities with your customers.
4) Strategic planning.
• Workflow
• Delegating
• Future Activities
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20. 1) Help your leads find the right level from the outset.
2) Building trust, building impressions, lead warming.
3) Give your leads more information.
4) You can find out more about your leads at each step.
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21. It takes at least 7 touches to…
…warm your leads.
…convert a lead into a sale.
…build trust.
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25. 1) See all the activities that can be done successfully right now.
Everything else is a future work stream.
Identify what needs to happen to implement them.
2) See the activities that can only be done by you.
Everything else can be delegated.
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