How to build a marketing funnel for your business to make your marketing efforts more efficient and effective. This presentation outlines how to cultivate your leads, moving them from step-to-step of your pipeline for more sales and better customer retention. It will help you become more efficient in your workflow and determine the marketing activities that are most worthwhile.

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4. The path through which you guide
your leads to become customers.
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1) Each offering is a self-contained
message AND a stepping stone.
2) Show exactly how EVERY offering
connects to another.

12. 1) See how each communication leads to the next.
2) Build your customer retention plan.
3) Miss fewer opportunities with your customers.
4) Strategic planning.
• Workflow
• Delegating
• Future Activities
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20. 1) Help your leads find the right level from the outset.
2) Building trust, building impressions, lead warming.
3) Give your leads more information.
4) You can find out more about your leads at each step.
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21. It takes at least 7 touches to…
…warm your leads.
…convert a lead into a sale.
…build trust.
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25. 1) See all the activities that can be done successfully right now.
Everything else is a future work stream.
Identify what needs to happen to implement them.
2) See the activities that can only be done by you.
Everything else can be delegated.
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28. Thursday, June 29 – Marketing Tactics: Referral Building,
Partnership Marketing, and Social Media
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