A mailing list is an incredibly powerful marketing tool for your speaker business. It gives you an opportunity to engage with your audience as well as potential event planners, which often leads to more speaking gigs. The more people you can reach, the more speaking opportunities that are likely to come your way. That’s why you need to make sure you’re taking steps to grow your mailing list.

1. 3 Effective
Ways to Grow
Your Mailing List
as a Speaker
Charli Jane Speakers

2. A mailing list is an incredibly powerful marketing
tool for your speaker business. It gives you an
opportunity to engage with your audience as well as
potential event planners, which often leads to more
speaking gigs. The more people you can reach, the
more speaking opportunities that are likely to come
your way. That’s why you need to make sure you’re
taking steps to grow your mailing list.

3. To help you accomplish this
goal, below are three effective
methods you can use to get
more people to sign up for
your mailing list.

4. Utilize social media1.

5. Social media is a wonderful tool for growing your email
list. Social media platforms give you so many creative
ways to engage with your audience and get them to
sign up for your content. Before you get too far,
however, make sure you choose the platform that
your target audience is most likely to be using.

6. Once you’ve determined which social
media platforms to focus your energy on,
be sure to put a link in your profile that
will direct people right to your opt-in
page. The page could include a brief
introduction of who you are then have a
sign-up for a free cheat sheet, template,
or other giveaway.

7. There are a number of other ways to
use social media to grow your list, as
well, such as paid advertisements to
promote your content, adding a call-
to-action in your post, and hosting
giveaways.

8. THE NUMBER ONE TIP FOR SOCIAL
MEDIA, HOWEVER, IS TO ENGAGE WITH
YOUR AUDIENCE! PEOPLE ARE MORE
LIKELY TO SIGN UP FOR YOUR MAILING
LIST IF THEY LIKE YOUR CONTENT AND
KNOW THAT YOU POST VALUABLE
INFORMATION ON A REGULAR BASIS.

9. 2. Prepare for event
outreach

10. When you’re finished speaking at an
event, one of the first things many of
your audience members will do is visit
your website. If your message really
resonated with people, they will want
to learn more about you and hear
more of what you have to say.

11. This is why it’s important to make your mail
opt-in easy to find on your website, either
put it in the sidebar or footer on your
homepage.
It’s also a good idea to mention your mailing
list at the end of your speech. This way
people know exactly where to go if they
want to hear more from you.

12. 3. Promote website
giveaways

13. PEOPLE LOVE FREE STUFF AND GREAT DEALS!
PROMOTING GIVEAWAYS ON YOUR WEBSITE AND
SOCIAL MEDIA CHANNELS IS A GREAT WAY TO GET
PEOPLE TO SIGN UP FOR YOUR MAILING LIST.
FOR EXAMPLE, IF YOU SELL A PRODUCT OR
COURSE, OFFERING A 20 PERCENT DISCOUNT ON
ONE OF YOUR PRODUCTS AFTER SIGNING UP FOR
YOUR EMAIL SUBSCRIPTION IS AN EXCELLENT
INCENTIVE.

14. Another option would be a free
e-book or template that your audience
will find helpful. You can grow your
email list quite a bit if you regularly
promote giveaways that are of value.

15. Mailing lists offer a powerful
opportunity to grow your business and
engage with your audience, so make
sure you’re not neglecting this
important part of your speaker
business.

16. It won’t happen overnight, but if
you’re consistent you’ll slowly
build up a mailing list that will
reach thousands of people.

17. YOU’RE LOOKING FOR EVEN MORE HELPFUL WAYS TO
GET NOTICED AND GROW YOUR SPEAKING BUSINESS,
THEN BE SURE TO CHECK OUT OUR FACEBOOK GROUP
“GROW YOUR SPEAKING BUSINESS”
FOR MORE USEFUL TIPS.