How to map out a marketing funnel for your business to show how you will maximize all leads for the most sales and best conversions, plus how to build your word-of-mouth marketing to be the most effective.

2. 2

3. 3

4. The path through which you guide
your leads to become customers.
4

5. 5

6. 6

7. 7

8. 8

9. 9

10. 10

11. 11
1) Each offering is a self-contained
message AND a stepping stone.
2) Show exactly how EVERY offering
connects to another.

12. 12

13. 1) See how each communication leads to the next.
2) Build your customer retention plan.
3) Miss fewer opportunities with your customers.
4) Strategic planning.
• Workflow
• Delegating
• Future Activities
13

14. 14

15. 15

16. 16

17. 17

18. 18

19. 19

20. 20
•
•
•

21. 1) Help your leads find the right level from the outset.
2) Building trust, building impressions, lead warming.
3) Give your leads more information.
4) You can find out more about your leads at each step.
21

22. It takes at least 7 touches to…
…warm your leads.
…convert a lead into a sale.
…build trust.
22

23. 23

24. 24

25. 25

26. 1) See all the activities that can be done successfully right now.
Everything else is a future work stream.
Identify what needs to happen to implement them.
2) See the activities that can only be done by you.
Everything else can be delegated.
26

27. 27

28. 1. Control the message.
2. Be the catalyst.
3. Show gratitude.
28

29. Keep your message:
1. BRIEF
2. SIMPLE
29

30. Business Name
4-7 keywords description
30

31. 1. The Inner Circle
2. Close Friends and Relatives
3. Acquaintances
4. Contacts
5. Distant Friends and Relatives
31

32. 32
• Educate and cultivate referrers.
• Spend time or budget as needed to get your
ambassadors up to speed.
• Have a follow-up plan for new leads.
• Including looping back with your referrer.

33. 1. Higher Conversion Rates
2. Unexpected New Leads
3. Reputation Building
33

34. 34

35. 35

36. 36
Building Your Online Marketing Strategy
Friday, June 30 – 11am-12:30pm Eastern

37. 37