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Taught By Molly O’Kane
You Have a Great
Product or Service
BUT
it doesn’t seem like
any one can find it
LET ALONE
SHARE IT OR
CLICK THRU!
Does the Internet
think I’m a
LOSER?
YOU’RE
JUST
MISSING
SOME
PIECES
Today we are going to take your from
To feeling great!
What is the hardest part about online marketing & social media?
Why are you
excited
about this
class?
My Promise to You
1. Social Media & Online Marketing
2. Loads of ideas to try out
3. There are tools to make your life eas...
Meet Molly
Social Media & Marketing
Consultant for San Francisco
Small Business Development
Center
With over a decade of s...
What is Online
Marketing?
“Online marketing is any
effort to spread the
word about your
company that uses the
internet to ...
7 Types of Online Marketing
1. SEO (Search Engine Optimization)
2. SEM (Search Engine Marketing)
3. Content Marketing
4. S...
Why Should I Care About
Online Marketing?
https://youtu.be/Etehd_GaHks
82
92
97 97 98
77
84
92 95 97
65
74
83 83
87
27
43
60
66 66
0
10
20
30
40
50
60
70
80
90
100
2005 2010 2015 2016 2018
Inte...
94%
89%
73%
46%
91%
81%
60%
34%
AGE 18-29 AGE 30-49 AGE 50-64 65+
Smartphone Ownership 2018 Smart Phone Ownership 2016
Pew...
Pew Research July 2018
Every
year
more
adults
are
using
Social
Media
12
78
90 88
8
53
77 78
5
33
51
64
2
11
35 37
0
10
20
...
Powerful Online
Marketing On
Small Budget
Social media & Online advantages:
• Free (sometimes)
• Branding tool
• Builds co...
Close your
eyes and
think of
your best
customer
WHERE?
Who?
Who are you trying to reach?
The more specific the easy it
will be
What?
What are they searching for?
What wor...
Age Who?
Get out those worksheets!
Generation Y
http://www.pewinternet.org
81%
64%
40%
34%
91%
29%
68%
27%
78%
40%
27%
34%
85%
33%
26%
32%
65%
21% 19%
26%
68%
24%
10%
17%...
Gender: Who?
Get out those worksheets!
http://www.pewinternet.org
62 30
23
16
75 25
23 20
74 39 24 41 72 25 31 24
FacebookInstagram Twitter Pinterest YouTube Lin...
Location:
Who?
Get out those worksheets!
?
More Demographics: Who?
Get out those worksheets!
• Life Events i.e. marriage, baby
• Work
• Income
• Family & Relations...
What?
Get out those worksheets!
• What words are they using to search
for your product?
• How do they talk about your prod...
Break Time: 10 minutes
Hashtag
Free Ideas & How to for Business Growth
www.bloggerithm.com
What is a Hashtag?
A tool that allows others to find y...
For example:
(Brand Keyword Hashtags)
#mybrandname #mensfashion
#mensaccessories #mensgoods
#fashion #mensstyle #instafash...
For example:
(Product Category Keyword Hashtags)
#bugatchisocks #happysocks
#corgisocks #socks #sockswag
#socksoftheday #s...
For example:
(Location Specific Keyword Hashtags)
#Toronto #TorontoFashion
#TorontoFashionBloggers
More on: Hashtag (activ...
For example:
• (Brand Keyword Hashtags)
#mybrandname #mensfashion #mensaccessories
#mensgoods #fashion #mensstyle #instafa...
• Hashtagify is a hashtag search engine
with data about hashtags. $9.99/mo
• RiteTag notifies you when new
hashtags emerge...
oogle Trends
Hashtagify.me
See How it Works
http://www.hashatit.com
Search engine for
HASHTAGS (#) on
your favorite
social media
websites like
Facebook,
Twitter,
Inst...
Where?
Get out those worksheets!
• Where do they hang out? Online, In person
• What are they interested in?
• Where do the...
Pew Research 2018
68
35
29 25 24
73
27
22
0
10
20
30
40
50
60
70
80
90
100
Facebook Instagram Pinterest Linkedin Twitter Y...
Who + Where + What
Sales + Happy Business Owner
Break Time: 10 minutes
Assets Needed For Any
Marketing & Social Platform
• Images & or Videos
• Copy
• Bios
• Business Information
• #Hashtags & ...
Assets Needed:
Photos
Types:
• Product
• Life Style
• Casual
• Banners
• Ads
• Cover Photos
• Blog Image
Content with relevant
images gets 94% more
views than content without
relevant images.
So get out those cell
phones.
Tool ...
• Unsplash Free (do whatever you want)
high-resolution photos.
• Death to Stock Photos Free
monthly photos for all your cr...
Tool Review: Canva
Videos work when:
• Authentic
• Entertaining
• Evoke Emotion
• Personal/Relatable
• Useful
• Educational
Assets Needed: Vi...
Tools: Video Do It Yourself
• Filmora is an all-in-one home video
editing production software that has
powerful functional...
• Upwork Find freelancers
and freelance jobs
• Fiverr is the world's
largest marketplace for
digital services. Get logo
de...
Some Examples:
• EBooks
• Podcasts
• Guides
• Landing pages
• Blogs
• White Papers
Assets Needed:
What to Create Copy
• In...
• Feedly – has become the best
option for RSS having grown to
7 million users in recent
months. Add your favorite
blogs an...
• Buzzosumo – Analyze what
content performs best for
any topic or competitor
Including questions
• Quora – The popular social network is a platform for question and answer
discussions. Identify trends from consistently ...
How it
Works
Break Time: 10 minutes
One way to ensure the content you share on social is
balanced with a mix of megaphone and conversation is
to use a social ...
• 5-3-2 – 5 pieces of content from others, 3 from you, 2
personal updates
• Golden Ratio – 60% others’ content, 30% your c...
SOCIAL MEDIA
80/20 Rule - 80% Content Should
reflect Customer Lifestyle &
Interests, 20% Should Reflect
you & your Company...
SOCIAL MEDIA Rule of Thirds – 1/3 posts about you,
1/3 curated content,
1/3 conversationsSHARING PLAN
Free Ideas & How to ...
What are your goals?
● To reach more people?
● To engage with existing
customers?
● To bring more revenue?
https://blog.ho...
Tips to help you set social media
goals based on your objective:
• Branding: If your objective is anything brand related s...
Tips to help you set social media
goals based on your objective:
● Customer service: When you’re aiming to use social medi...
Tips to help you set social media
goals based on your objective:
• Lead generation: A lot of businesses use social media a...
S
SPECIFIC
Who, What,
Where, When,
Why, Which
Define the goal as
much as possible with
no ambiguous
language.
WHO is invol...
Volunteers?
Who would like to share their social media goal?
•Creating milestones is great for morale and also to make sure
you’re progressing on schedule.
Goal Completion
Turn Goals
...
Brainstorm Types of Content
Create & Share
• Themes
• Topics
• Lifestyle
• Images
• Videos
• Posts
• Blogs
• Promotions
• ...
A goal without a plan is just a wish.
Planning Tasks
to get to your goals
‘ Now that we have a plan,
let’s talk about time saving and
organization tools.
01
JANUARY
2017
SUN MON TUE WED THU FRI SAT
1 2 3
4 5 6 7 8 9 10
11 12 13 14 15 16 17
18 19 20 21 22 23 24
25 26 27 28 29 ...
• If you already have a
Google account,
then Google
Calendar is a natural
first choice for
building out your
content calen...
Start with two
columns:
• One for post
ideas
• One for
scheduled posts
Scheduling Organization Tools: Trello
• Create a Content Calendar
• Manage a Creative Asset
Library
• Organize Influencer
Correspondence
• Build Your Resource L...
A platform that lets
you:
• managing multiple
networks,
• schedule content, and
• engage with their
audience
• —all in one...
Scheduling Organization Tools: Buffer
A platform that lets
you
•Schedule,
•publish and
•analyze all your
posts in one place
•For Pinterest
•Schedule Pins,
•Discover Content,
Monitor Pinterest,
and Measure Results.
•All in One Platform.
Scheduling...
•For Instagram
Schedule &
manage your
Instagram posts
Scheduling Organization Tools: Later
• Google Analytics: Google Analytics makes it easy to
track your traffic from social media, create campaigns
and figure ou...
What Did We Learn Today
• What is online marketing
• Why we need to market
online
• Assets we need for social
media
• How ...
If you loved the class, I would love to hear about
how you will use what you learned
Before you leave write a review
@Blog...
Social Media and Online Marketing Made Simple Series: An introduction to Online Marketing success for Small Business Owner...
Social Media and Online Marketing Made Simple Series: An introduction to Online Marketing success for Small Business Owner...
Social Media and Online Marketing Made Simple Series: An introduction to Online Marketing success for Small Business Owner...
Social Media and Online Marketing Made Simple Series: An introduction to Online Marketing success for Small Business Owner...
Social Media and Online Marketing Made Simple Series: An introduction to Online Marketing success for Small Business Owner...
Social Media and Online Marketing Made Simple Series: An introduction to Online Marketing success for Small Business Owner...
Social Media and Online Marketing Made Simple Series: An introduction to Online Marketing success for Small Business Owner...
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Social Media and Online Marketing Made Simple Series: An introduction to Online Marketing success for Small Business Owners and Entrepreneurs. (updated)

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In this series you will learn the essentials of social media marketing and online marketing for small businesses and entrepreneurs. With billions of social media users, learning how to design and use the right social media channels for your business is crucial. But you need to approach your social media and online marketing activities strategically to get real results. So, in this series we’ll share proven social media tips and strategies you can use to reach your business’s goals.
By the end of the series you will choose a platform to go “all-in”. Have a plan of action and tools you need for success.
Who Should Attend:
• Small Business Owners
• Start Ups
• Those just getting started with Social Media
• Those interested in understanding how social media works

Class One: Introduction to Online Marketing & Social Media:

In this class you will learn what online marketing is, an introduction to social media channels, how to evaluate what’s right for your business, and what you’ll need to get started.

Worksheet available for download at: http://bloggerithm.com/blog/intro-online-marketing-social-media-scheduling-slides-viewing/

Published in: Marketing
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Social Media and Online Marketing Made Simple Series: An introduction to Online Marketing success for Small Business Owners and Entrepreneurs. (updated)

  1. 1. Taught By Molly O’Kane
  2. 2. You Have a Great Product or Service
  3. 3. BUT it doesn’t seem like any one can find it
  4. 4. LET ALONE SHARE IT OR CLICK THRU!
  5. 5. Does the Internet think I’m a LOSER?
  6. 6. YOU’RE JUST MISSING SOME PIECES
  7. 7. Today we are going to take your from
  8. 8. To feeling great!
  9. 9. What is the hardest part about online marketing & social media?
  10. 10. Why are you excited about this class?
  11. 11. My Promise to You 1. Social Media & Online Marketing 2. Loads of ideas to try out 3. There are tools to make your life easier! In about 3 hours you’re going to learn:
  12. 12. Meet Molly Social Media & Marketing Consultant for San Francisco Small Business Development Center With over a decade of starting new programs from scratch, speaking, and most importantly, real-life, in-the- trenches business experience. I started helping small business owners over three years ago deal with the sometimes overwhelming marketing, advertising & social media aspects of starting a new business.
  13. 13. What is Online Marketing? “Online marketing is any effort to spread the word about your company that uses the internet to reach people.”
  14. 14. 7 Types of Online Marketing 1. SEO (Search Engine Optimization) 2. SEM (Search Engine Marketing) 3. Content Marketing 4. Social Media Marketing 5. Paid Per Click Advertising 6. Affiliate Marketing 7. Email Marketing
  15. 15. Why Should I Care About Online Marketing? https://youtu.be/Etehd_GaHks
  16. 16. 82 92 97 97 98 77 84 92 95 97 65 74 83 83 87 27 43 60 66 66 0 10 20 30 40 50 60 70 80 90 100 2005 2010 2015 2016 2018 Internet Use by Age Over Time 18-29 30-49 50-64 65 or older Pew Research July 2018 Every year more adults are using Internet Best Ideas all in One Place www.Bloggerithm.com
  17. 17. 94% 89% 73% 46% 91% 81% 60% 34% AGE 18-29 AGE 30-49 AGE 50-64 65+ Smartphone Ownership 2018 Smart Phone Ownership 2016 Pew Research July 2018- Smart Phone Ownership
  18. 18. Pew Research July 2018 Every year more adults are using Social Media 12 78 90 88 8 53 77 78 5 33 51 64 2 11 35 37 0 10 20 30 40 50 60 70 80 90 100 2005 2010 2015 2018 Young Adults Still Are the Most Likely to Use Social Media 18-29 30-49 50-64 65 or older
  19. 19. Powerful Online Marketing On Small Budget Social media & Online advantages: • Free (sometimes) • Branding tool • Builds consumer loyalty, community • Listen to your customers Social media disadvantage: • Return on relationship takes time (3-6 months)
  20. 20. Close your eyes and think of your best customer
  21. 21. WHERE? Who? Who are you trying to reach? The more specific the easy it will be What? What are they searching for? What words do they use on google & What signals buying intent? Where? Where are they hanging out? Where are they doing research prior to purchase? WHO? WHAT? SALES HAPPEN & MONEY IS MADE WHEN.. Best Ideas all in One Place www.Bloggerithm.com/blog
  22. 22. Age Who? Get out those worksheets! Generation Y
  23. 23. http://www.pewinternet.org 81% 64% 40% 34% 91% 29% 68% 27% 78% 40% 27% 34% 85% 33% 26% 32% 65% 21% 19% 26% 68% 24% 10% 17% 41% 10% 8% 16% 40% 9% 3% 6% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Facebook Instagram Twitter Pinterest YouTube Linkedin Snapchat WhatsApp % Users by Age in 2018 18-29 30-49 50-64 65+
  24. 24. Gender: Who? Get out those worksheets!
  25. 25. http://www.pewinternet.org 62 30 23 16 75 25 23 20 74 39 24 41 72 25 31 24 FacebookInstagram Twitter Pinterest YouTube Linkedin Snap Chat Whats App Adult Users: Male/ Female percentages 2018 Male Female
  26. 26. Location: Who? Get out those worksheets!
  27. 27. ? More Demographics: Who? Get out those worksheets! • Life Events i.e. marriage, baby • Work • Income • Family & Relationships • Education • Political • Ethnic Best Ideas all in One Place www.Bloggerithm.com/blog
  28. 28. What? Get out those worksheets! • What words are they using to search for your product? • How do they talk about your product? • Are there any signals that let you know they are ready to buy or are shopping for what your business does? • What are they buying the product for?
  29. 29. Break Time: 10 minutes
  30. 30. Hashtag Free Ideas & How to for Business Growth www.bloggerithm.com What is a Hashtag? A tool that allows others to find your content, based on topics.
  31. 31. For example: (Brand Keyword Hashtags) #mybrandname #mensfashion #mensaccessories #mensgoods #fashion #mensstyle #instafashion #menswear More on: Hashtag (activity) Hash Tags: 5- 10 popular tags that describe my brand and product offering overall.
  32. 32. For example: (Product Category Keyword Hashtags) #bugatchisocks #happysocks #corgisocks #socks #sockswag #socksoftheday #sockgame #sockswagg #socksofinstagram #happysockday #sockwars #funsocks #happysockday More on: Hashtag (activity) Hash Tags: 15-20 popular hashtags for each category of products.
  33. 33. For example: (Location Specific Keyword Hashtags) #Toronto #TorontoFashion #TorontoFashionBloggers More on: Hashtag (activity) Hash Tags: 3-5 Location Hashtags
  34. 34. For example: • (Brand Keyword Hashtags) #mybrandname #mensfashion #mensaccessories #mensgoods #fashion #mensstyle #instafashion #menswear • (Product Category Keyword Hashtags) #bugatchisocks #happysocks #corgisocks #socks #sockswag #socksoftheday #sockgame #sockswagg #socksofinstagram #happysockday #sockwars #funsocks #happysockday • (Location Specific Keyword Hashtags) #Toronto #TorontoFashion #TorontoFashionBloggers More on: Hashtag (activity) Hash Tags: 15-20 popular hashtags for each category of products. 5- 10 popular tags that describe my brand and product offering overall. 3 location tags
  35. 35. • Hashtagify is a hashtag search engine with data about hashtags. $9.99/mo • RiteTag notifies you when new hashtags emerge for your topic. $49/yr • Google Trends Tools: Hashtag Research
  36. 36. oogle Trends
  37. 37. Hashtagify.me See How it Works
  38. 38. http://www.hashatit.com Search engine for HASHTAGS (#) on your favorite social media websites like Facebook, Twitter, Instagram and Pinterest.
  39. 39. Where? Get out those worksheets! • Where do they hang out? Online, In person • What are they interested in? • Where do they do their research before making a purchase? Best Ideas all in One Place www.bloggerithm.com/blog Internet, Email, Ask a friend, Social Media, Blogs, Yelp, Google, Meet up groups, Yahoo groups, NextDoor
  40. 40. Pew Research 2018 68 35 29 25 24 73 27 22 0 10 20 30 40 50 60 70 80 90 100 Facebook Instagram Pinterest Linkedin Twitter YouTube Snapchat Whats App 73% of Adults are on YouTube % of Adult Internet Users
  41. 41. Who + Where + What Sales + Happy Business Owner
  42. 42. Break Time: 10 minutes
  43. 43. Assets Needed For Any Marketing & Social Platform • Images & or Videos • Copy • Bios • Business Information • #Hashtags & Keywords to Focus on
  44. 44. Assets Needed: Photos Types: • Product • Life Style • Casual • Banners • Ads • Cover Photos • Blog Image
  45. 45. Content with relevant images gets 94% more views than content without relevant images. So get out those cell phones. Tool Review: Cell Phone
  46. 46. • Unsplash Free (do whatever you want) high-resolution photos. • Death to Stock Photos Free monthly photos for all your creative needs. For commercial use, your blog posts, social accounts and mockups. • Flickr Creative Commons "Creative Commons is a non-profit that offers an alternative to full copyright.“ Tool Review: Stock Photos
  47. 47. Tool Review: Canva
  48. 48. Videos work when: • Authentic • Entertaining • Evoke Emotion • Personal/Relatable • Useful • Educational Assets Needed: Video
  49. 49. Tools: Video Do It Yourself • Filmora is an all-in-one home video editing production software that has powerful functionality and a fully stacked. • PowToon – Create animated videos and presentations with PowToon to add a commercial quality experience to your original content. • Abode Spark – Easily create beautiful images, videos, and web pages that make you stand out on social.
  50. 50. • Upwork Find freelancers and freelance jobs • Fiverr is the world's largest marketplace for digital services. Get logo design, marketing services, whiteboards and more, starting from only $5. Tools: Video Hire
  51. 51. Some Examples: • EBooks • Podcasts • Guides • Landing pages • Blogs • White Papers Assets Needed: What to Create Copy • Infographic • Case Studies • Surveys • Tutorials • Blog Article • Posts-Social Asset Ideas
  52. 52. • Feedly – has become the best option for RSS having grown to 7 million users in recent months. Add your favorite blogs and websites to start filling up your feed with content
  53. 53. • Buzzosumo – Analyze what content performs best for any topic or competitor Including questions
  54. 54. • Quora – The popular social network is a platform for question and answer discussions. Identify trends from consistently asked questions to inform your content creation efforts. • Twitter – Search trending topics on Twitter to see what is popular worldwide or in a specific region to gain insights on what content to develop. Also search hashtags that are relevant to your expertise and industry to research what subjects of our interest to your existing audience and potential audiences. • Reddit – Discover what’s trending worldwide on Reddit for content inspiration on a variety of topics from across the web. Observing which headlines are more effective on Reddit can bring insights to the subject of your next article, infographic, video or other type of content. • Google + Other Recommended Tools
  55. 55. How it Works
  56. 56. Break Time: 10 minutes
  57. 57. One way to ensure the content you share on social is balanced with a mix of megaphone and conversation is to use a social media sharing plan. • 80/20 Rule - 80% Content Should reflect Customer Lifestyle & Interests, 20% Should Reflect you & your Company • 4-1-1 – 4 pieces of content from others, 1 re-share, 1 self-serving post Free Ideas & How to for Business Growth @bloggerithm.com Social Media Sharing Plan
  58. 58. • 5-3-2 – 5 pieces of content from others, 3 from you, 2 personal updates • Golden Ratio – 60% others’ content, 30% your content, 10% promotional • Rule of Thirds – 1/3 posts about you, 1/3 curated content, 1/3 conversations Social Media Sharing Plan Free Ideas & How to for Business Growth @bloggerithm.com
  59. 59. SOCIAL MEDIA 80/20 Rule - 80% Content Should reflect Customer Lifestyle & Interests, 20% Should Reflect you & your Company Free Ideas & How to for Business Growth @bloggerithm.com SHARING PLAN
  60. 60. SOCIAL MEDIA Rule of Thirds – 1/3 posts about you, 1/3 curated content, 1/3 conversationsSHARING PLAN Free Ideas & How to for Business Growth @bloggerithm.com
  61. 61. What are your goals? ● To reach more people? ● To engage with existing customers? ● To bring more revenue? https://blog.hootsuite.com/social-media-templates Identify Social Media Goals
  62. 62. Tips to help you set social media goals based on your objective: • Branding: If your objective is anything brand related such as improving brand consistency or reaching a new demographic, then your goals may revolve around: Content | Outreach | Followers “Grow my Facebook audience by 25 followers a week, and my Twitter followers by 35 a week for the next quarter.” “Increase total engagement (replies, Retweets and likes) by 25% in six months”
  63. 63. Tips to help you set social media goals based on your objective: ● Customer service: When you’re aiming to use social media as a customer service platform and to communicate with clients, set goals with these elements in mind: Response rate | Engagement | Support tickets “Decrease your average customer service response time to under 60 minutes”
  64. 64. Tips to help you set social media goals based on your objective: • Lead generation: A lot of businesses use social media as a way to generate new leads. Setting goals involving these metrics can help you create better goals: Web traffic | ROI | Interactions “Increase my email sign ups by 25% over 3 months.”
  65. 65. S SPECIFIC Who, What, Where, When, Why, Which Define the goal as much as possible with no ambiguous language. WHO is involved, WHAT do I want to accomplish, WHERE will it be done, WHY am I doing this (reasons, purpose), WHICH constraints / requirements do I have? M RA T MEASURABLE From and To Can you track the progress and measure the outcome? How much, how many, how will I know when my goal is accomplished? ATTAINABLE How Is the goal reasonable enough to be accomplished? How so? Make sure the goal is not out of reach or below standard performance. RELEVANT Worthwhile Is the goal worthwhile and will it meet your needs? Is each goal consistent with other goals you have established and fits with your immediate and long term plans? TIMELY When Your objective should include a time limit. "I will complete this step by month/day/year." It will establish a sense of urgency and prompt you to have better time management. Your turn to write some goals
  66. 66. Volunteers? Who would like to share their social media goal?
  67. 67. •Creating milestones is great for morale and also to make sure you’re progressing on schedule. Goal Completion Turn Goals into Milestones Milestone 1 Milestone 3 Milestone 2 Milestone 4
  68. 68. Brainstorm Types of Content Create & Share • Themes • Topics • Lifestyle • Images • Videos • Posts • Blogs • Promotions • Tutorials
  69. 69. A goal without a plan is just a wish. Planning Tasks to get to your goals
  70. 70. ‘ Now that we have a plan, let’s talk about time saving and organization tools.
  71. 71. 01 JANUARY 2017 SUN MON TUE WED THU FRI SAT 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 Starting with Creating a Calendar
  72. 72. • If you already have a Google account, then Google Calendar is a natural first choice for building out your content calendar. • you can easily use its features to organize your social posts for the next month. Scheduling Organization Tools: Google Calendar
  73. 73. Start with two columns: • One for post ideas • One for scheduled posts Scheduling Organization Tools: Trello
  74. 74. • Create a Content Calendar • Manage a Creative Asset Library • Organize Influencer Correspondence • Build Your Resource Library • Plan a Social Media Strategy • https://blog.evernote.com/blog/2016/05/02/how-to-power-social- media-productivity-with-evernote/ Scheduling Organization Tools: Evernote
  75. 75. A platform that lets you: • managing multiple networks, • schedule content, and • engage with their audience • —all in one place. Scheduling Organization Tools: Hootsuite
  76. 76. Scheduling Organization Tools: Buffer A platform that lets you •Schedule, •publish and •analyze all your posts in one place
  77. 77. •For Pinterest •Schedule Pins, •Discover Content, Monitor Pinterest, and Measure Results. •All in One Platform. Scheduling Organization Tools: Tailwind
  78. 78. •For Instagram Schedule & manage your Instagram posts Scheduling Organization Tools: Later
  79. 79. • Google Analytics: Google Analytics makes it easy to track your traffic from social media, create campaigns and figure out your ROI. It’s also helpful for tracking metrics for social media sites that don’t give you a great amount of data like Snapchat or Instagram. • Individual social media platforms: Certain platforms like Facebook, Twitter and Pinterest will give you further insight and metrics that will be helpful depending on your goals. Tracking Social Media Success (ROI)
  80. 80. What Did We Learn Today • What is online marketing • Why we need to market online • Assets we need for social media • How to set social media goals • Tools To Save Time
  81. 81. If you loved the class, I would love to hear about how you will use what you learned Before you leave write a review @Bloggerithm on Facebook

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