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Nicholas Standage - PAU Education - Blogging, µicroblogging and the top 3


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Second session of the Web2LLP pilot for the online training course on web strategies and maximising the social media presence of Lifelong Learning Projects.

Topic: Selecting and choosing social media tools
Author: Nicholas Standage
Website: /training/pilot-online-session-2-tools

Published in: Technology
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Nicholas Standage - PAU Education - Blogging, µicroblogging and the top 3

  1. 1. This project was financed with the support of the European Commission. This publication is the sole responsibility of theauthor and the Commission is not responsible for any use that may be made of the information contained therein.http://www.web2llp.euNicholas StandageP.A.U EducationBlogging, µicroblogging and the top 3
  2. 2. Today´s session• Blogging?– Why? Where? How?• microblogging?– Is this just a smaller version of a blog?• Twitter– What is it? What can I do with it? How can this apply to myaudience?• Facebook– What is it? How can I use it?• LinkedIn– How does it work? Arent the first two enough?• Further referencesMultiple Choice Polls in parallel !
  3. 3. Blogs – Opinion!A blog is merely a toolthat lets you doanything from changethe world to shareyour shopping list.A blog is a post focusedon a specific theme thatcan generate asequence of comments
  4. 4. 2 types of BlogsDedicated blog pagesBlogs within a portal
  5. 5. Some of the nets most popular blogsHuffington Post - Insider - - - - are theseblogs sopopular?
  6. 6. What makes a blog effective?The topicThe way that the topic is presentedThe user interfaceThe people who are bloggingThe dissemination of the topic among other channels?• Clarity,• Simplicity• Professionalism Openness? Timeconsuming? Expertknowledge? Does it looknice?Does it matter?Vs.
  7. 7. What makes a blog effective?FrequencyDate /Time ofPostingSEOCall for ActionHourly?Daily?Weekly?Monthly?When is your targetaudience most active?Appearance in search results(tags, descriptions, labels)Give practical advice to youraudience
  8. 8. How do i begin?If you have a site implementing the blog module on your ContentManagement System : Drupal, Joomla, etc…Creating your own domainUsing some of those great free blogging platforms currentlyavailableVery easy to use,flexible to customizeTHINK ABOUT YOUR AUDIENCE(Who, Why, What do they need? )
  9. 9. I created a blog section onmy site now what?• Identify your key actors – Who will be posting on your site?Collective• Selected stakeholders blogging
  10. 10. Creating a blog – next steps• Identify your key actors – Who will be posting on your site?Open Community• Open to everyone
  11. 11. • Inform your audience about your new feature Newsletters, mailing campaigns, Social Media• Use it – Get involved! A good beginning is half the battleCreating a blog – next steps
  12. 12. µicroblogging?What is it?A shorter more precise version of a blog..BUT!Why its important not to confuse the value oftechnology with value of teaching … #elearning• Short in Content• Short in Size• Can contain links• Can contain imagesSOCIAL MEDIA NETWORKS
  13. 13. TwitterWhat is it?A µicroblogging service that enables its users to send andread text-based messages of up to 140 characters known as"tweets”Twitter uses #Hashtags to classify the tweets to markkeyword or topicsFollow the people that interest youPeople interested by you become your FollowersCreate and subscribe to Lists of people thatinterest you
  14. 14. TwitterA tweet is precise, short in size and duration and is open to everyoneWhat makes a tweetpowerful?• The person who tweets i.e. Celebrities• The content of the tweet – Something that is of interestto a large group• The way that it is writtenStudy shows: Need for more #ICT skilled workforce in#Europe LINK do you agree?
  15. 15. TwitterThe Whitney Houston StoryDeath anounced by a Man to his 14followers27 Minutes later after it was confirmed bythe Associated Press it was retweeted 10000 times
  16. 16. TwitterBeginning to tweetCreate an accountCustomize it with the look and feel of your projectDefine or search for a #HashtagFollow the people that interest youTweet and re-tweet daily – Let the people know what you are doingCreate a list with the users that interest you
  17. 17. TwitterA Success Story on Twitter@elearningeuropaMore than 1700 followers3rd largest traffic source onthe websiteA learning and research tool
  18. 18. FACEBOOKThe Worlds most popularsocial networking service• See what others are up to• Tell a story… based onfacts and time ofoccurrence• Chat and send Privatemessages• Search for people, places,topics• Measure your interactionwith your target audienceProfilesPagesGroups
  19. 19. FACEBOOKPROFILESYour customizable personalpageYour FriendsYour InterestsMusic, Movies, and much moreYour photosYour eventsThe first step!
  20. 20. FACEBOOKPAGES – What are they?Pages are for businesses, organizationsand brands to share their stories andconnect with people..Pages can only be created and managedby official representativesAnyone can like a page and receive newsfeeds from itPeople who like your Page and theirfriends will get updates in their newsfeeds
  21. 21. FACEBOOKPAGES – How do i create one?1. Create your profile2. Home -> Create a Page3. Add Picture, Description4. Advertise it!
  22. 22. FACEBOOKGROUPS – What are they?Have things you only want to share with asmall group of people?• Add friends, and start sharing.• Post updates• Poll the group• Chat with everyone at onceGroups can be closed or OpenAnyone can create a group!
  23. 23. FACEBOOKGROUPS – Creating one!1. Create your profile2. Home -> Create a Group3. Add Picture, Description4. Invite your friends to Join!Confused between a Page and Group?
  24. 24. FACEBOOKChoosing between a Page and a GroupKey points to consider beforehand• Who´s is your audience?• You are the official representative of yourproject• Make sure you are aware of the differencesbetween the two• Consider having both
  25. 25. FACEBOOKWhat are the key differences?Pages• Official• Open to everyone• Better for larger audiences• Advertising capabilities• Do you need visitorstatistics?Groups• Can be Open orClosed• Do you need to livechat?• Better for smalleraudiences
  26. 26. FACEBOOKAdvertising on FacebookFacebook Ads• Promote Content on your Page• Promote your page and increase its fan base Target only the audience that you want (location,gender, age) Set the budget that you want Measure the impact of your advertising
  27. 27. FACEBOOKA Facebook Success Story6800 Fans2700 talking about itUsed for:• Sharing the latest updates of the project• Expand the reach of their project• Inspire teachers• Building a communityNot being afraid to openly communicate!
  28. 28. LinkedInGetting the most out of yourprofessional networkCreate a Page for your Project
  29. 29. LinkedInCreating thematic discussion GroupsGroups provide a place forprofessionals to:• Share content• Find answers• Make contacts• Establish themselves asindustry experts.Groups can be Open or with Restricted Access
  30. 30. LinkedInGROUPS – Creating one!1. Create a Profile2. Join other groups – see how they work3. Groups -> Create Group4. Add Description, Images, Name, type..5. Share your Group and Inviteprofessionals to Join6. Start a Discussion
  31. 31. LinkedInPAGES – Creating one!GROUPS Vs. PAGESCompanies -> Add CompanyPersonalize it!Connect it with your other Social Media ProfilesPages offer public information about the Organisation on LinkedInDiscuss -> GROUPSCreate Polls - > GROUPSParticipation analytics - > GROUPSAnnounce updates - > PAGESAdvertise your page on LinkedIn
  32. 32. LinkedInA LinkedIn Success StoryMore than 13 discussions and 50 new members aweek - The Warwick Business School • News• Events• Practical Advice• Jobs
  33. 33. DemographicsWhich tools is your target audience using?• How are they using it• Language• Frequency and level of usageWhat kind of expertise do you have in-house?
  34. 34. Choosing your tool(S)• Most popular network• More personal look andfeel• Very customizable• Can be used foradvertising• Offers both Open andrestricted communication• Professional look• Good forNetworking• Can be used foradvertising• Offers both Openand restrictedcommunication• Short, precise• Can focus on type ofaudience or topic• Shorter duration ofcontent
  35. 35. To Sum upBlogsµicroblogsFacebookLinkedInTwitterYOU YOUR AUDIENCE
  36. 36. A good Educator is a goodLearner!Measure Listen to your audienceEngageSearchApply what you learnMake it attractive
  37. 37. Future References•••••••••••••••
  38. 38. Some questions..How do I measure the impact of my social mediapresence?What kind of measuring and evaluation tools are thereavailable?What defines an effective social media presence?