Social Media Crash Course for Pharmacies - Promotion and Time Management

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Now that you have some great content ideas from session 3, you're ready to invite people to the party! In this two-part session:

Part One: Learn how to build your social media following

Part Two: Save time and avoid headaches by scheduling your strategy and content in advance

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Social Media Crash Course for Pharmacies - Promotion and Time Management

  1. 1. Mat Silverstein Samantha Timmermann@matsilverstein @sjtimmermann  
  2. 2. What Should ! We Post?
  3. 3. 1.  How do we attract fans and followers?
  4. 4. 1.  How do we attract fans and followers?2.  How o en should we post?
  5. 5. 1.  How do we attract fans and followers?2.  How o en should we post?3.  How should we manage our time and multiple accounts?
  6. 6. How to attractfans and followers
  7. 7. Content.
  8. 8. Do you know what happens when youLIKE or SHARE something?
  9. 9. An article on Facebook:
  10. 10. Liking a Blog Post:
  11. 11. Every time someone interacts or shares your CONTENT,they are pointed back to YOUR BRAND!
  12. 12. FREE or Little Cost Social MediaMarketing Strategies
  13. 13. Online Promotions
  14. 14. Suggest to Friends (must be a Page Admin)
  15. 15. Make all ofyour employees an Admin and ask them to periodically suggest the page to their friends!
  16. 16. Share the Page When appropriate, ask your fans to do this!
  17. 17. Contests
  18. 18. Share the Pharmacy’s Content.
  19. 19. Status Tagging
  20. 20. Targeted Pages & Accounts
  21. 21. Website Widgets
  22. 22. Twitter Streams
  23. 23. Website & Blog Buttons
  24. 24. Website Integration Can Drive Your Community Back to Your Social Sites.
  25. 25. Staff Email Signatures FREE Resource: www.wisestamp.com
  26. 26. MassEmails
  27. 27. 4-Walls Marketing
  28. 28. Newsletters and Bagstuffers
  29. 29. Vials and Prescription Bags
  30. 30. Flyers and Signage
  31. 31. On-Hold Message
  32. 32. Community Computer
  33. 33. Facebook Advertising
  34. 34. It’s all about… who your FRIENDSknow
  35. 35. a big way…that Facebookusers find outabout fan pages  
  36. 36. Facebook  Adver-sing  –  Overview   h6p://www.facebook.com/adver-sing/  
  37. 37. Reach Your Target CustomersTARGETby Demographicby Locationby Education, Work, Likes, Interestsby Connections
  38. 38. Reach Your Target CustomersTARGETDemographic •  Age •  Birthday •  Gender •  Relationship status
  39. 39. Reach Your Target CustomersTARGETDemographic
  40. 40. Reach Your Target CustomersTARGETDemographic Craft your message to catch the attention of a specific demographic So first, some tools to help you identify any existing demographics you have access to online!
  41. 41. Reach Your Target Customers1 Demographics of Existing Fans (if you already have any)
  42. 42. Reach Your Target Customers1 Demographics of Existing Fans
  43. 43. Reach Your Target Customers1 Demographics of Existing Fans
  44. 44. Reach Your Target Customers2 Demographics of Your Website Visitors
  45. 45. Reach Your Target CustomersTARGETLocation •  Country •  State •  City •  Radius! i.e. cities within 10 miles
  46. 46. Reach Your Target CustomersTARGETLocation
  47. 47. Reach Your Target CustomersTARGETEducation, Work, Likes, Interests •  favorite movies, books, TV shows, music •  extra curricular activities, hobbies and other interests. •  political views •  job titles.
  48. 48. Reach Your Target CustomersTARGETEducation, Work, Likes, Interests
  49. 49. Reach Your Target CustomersTARGETConnections •  target those who have engaged with your Page, Group, Event •  exclude your existing connections from your target audience • 
  50. 50. Reach Your Target CustomersTARGETConnections • target people who are friends with your connections.
  51. 51. Targe-ng  tool  
  52. 52. Deepen Your RelationshipsPROMOTEyour facebook page
  53. 53. Deepen Your RelationshipsPROMOTEyour facebook page
  54. 54. Deepen Your RelationshipsPROMOTEyour facebook page
  55. 55. Control Your BudgetSeta daily budgetAdjustyour campaign, anytime Adjust your campaign, any time
  56. 56. Sample Ads
  57. 57. Social Media Time Management
  58. 58. Create a Schedule.
  59. 59. Link Your Efforts www.facebook.com/twitter
  60. 60. Stay TheCourse
  61. 61. www.hootsuite.com
  62. 62. Supported By:
  63. 63. Important:Be Flexible.
  64. 64. Homework!1.  Update your social media strategy2.  Check out Facebook Advertising3.  Develop a schedule for the next 30 days4.  Join the Social Media Health Hub
  65. 65. Pharmacy Social Media Crash Course Session Five: Integration & Metrics   Wednesday, February 9th @ 3pm ET  

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