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Social Media Strategy and Tactics Part 2 - Threesides
This document discusses social media strategy and tactics. It provides an overview of developing a social media plan, including defining goals and objectives, and choosing appropriate strategies and tactics. Key tactics discussed include using social media for sharing news, promotions, customer service and more. The document also covers best practices for content creation and distribution, managing multiple social media platforms, and evaluating social media performance metrics.
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Social Media Strategy and Tactics Part 2 - Threesides
- 1. Social Media Strategy +Tactics (Part 2)
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- 4. We help thesebusinesses with their social media marketing: Old Bus Depot Markets National Parks NSW – Wild about Whales Lantern Apartments Thredbo Canberra Business Council Sportsmans Warehouse Deeks Health Foods Michael Milton Canberra BusinessPoint Capital Region Farmers Market The RUC (and more…)
- 5. Your Name, your businessand when was the last time you used Social Media for business purposes? (Hours ago, Days, Weeks?)
- 6. Overview 1. Social mediaplanner 2. Strategy vs Tactics 3. 10 ways you could use it in your business 4. Content Plan 5. The Big 6 platforms and tools 6. Managing and evaluating 7. To do list
- 7. Where does SOCIALfit in your digital marketing?
- 8. Online marketing Strategy Website Exposure / Listings Links / connections Search Engines SEO/SEM Conversion /Sales Direct marketing Resources / People Social Media
- 9. Social media isall about people (right?)
- 10. So…without a plan wewon’t know what we’re doing for ‘the people’.
- 13. How often doyou update your social media sites?
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- 16. The difference between strategyand tactics: strategy is done above the shoulders, tactics are done below the shoulders http://www.web-strategist.com/blog/2013/01/14/the-difference- between-strategy-and-tactics/
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- 18. The terminology What? Goals HighLevel Achievement – Broad outcomes Strategies The collection of approaches you will take Objectives Measurable steps to achieve the strategy Tactics Specific actions / tools you will use
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- 22. 10 smart uses forsocial media
- 23. #1 News, updatesand information #2 Competitions
- 24. #3 Offers andsales promotions
- 25. #4 Go Behindthe scenes – be Human
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- 28. #8 Customer service andfeedback #9 Product Development
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- 32. 1. Platforms 2. Anchorvs. Flexible content 3. Content Pillars (themes) 4. Content Plan and Timings 5. Different Channel - Different format 6. Evaluation What’s in a content strategy
- 34. Developing our ‘Socialmedia’ voice 1. Talk like a person – not a brochure 2. Sound like your business and yourself 3. Add value to the discussion 4. Work out when you need to respond and when you don’t 5. Sign off personally when multiple people post - Todd
- 35. ‘Social media’ voiceTips Use first names – ‘Thanks for your question Laura…’ Speak in the first person – ‘I / We have looked into this for you…’) Be courteous and friendly – Hi Steve, thanks for the note… Thank and acknowledge people for sharing the message or for compliments
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- 44. Things to avoid •Selling and shameless promotion • Negativity • Slow responses / No responses • Asking questions without replying • Over posting • Talking about yourself all the time • Fake answers • Arguments • Not setting a time budget for yourself
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- 47. 1. Reach, Engagement,Community size 2. Website Analytics 3. Platform analytics (FB insights etc) 4. Community growth 5. Post quantity and quality 6. User engagement stats 7. Sales Pick your metrics
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- 49. Social media recap– TO DO LIST 1. Set your objectives 2. Pick your platform 3. Create great content 4. Engage in multiple ways 5. Budget your time 6. Evaluate and change 7. Enjoy the experience
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